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Creating A WordPress Website That Works From the Start By Nile Flores @blondishnet http://blondish.net

Creating a WordPress Website that Works from the Start

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Page 1: Creating a WordPress Website that Works from the Start

Creating A WordPress Website That Works From the Start

By Nile Flores@blondishnet

http://blondish.net

Page 2: Creating a WordPress Website that Works from the Start

Once upon a time, on a WordPress website near you...❏ A domain was bought❏ Web hosting for that domain

was purchased❏ WordPress was installed❏ “Hello World!”

Page 3: Creating a WordPress Website that Works from the Start

You have a WordPress website…What next?

Page 4: Creating a WordPress Website that Works from the Start

The 6 Things Your Website Needs❏ A site focus / a plan for your website❏ SEO❏ Building an email newsletter list❏ An easy way for visitors to contact or connect

with you❏ Ability for visitors to share your articles❏ Tools to protect your investment

Page 5: Creating a WordPress Website that Works from the Start

The ultimate purpose of your website...ROI is the name of the game.

Your site can look ugly or pretty, but if you’re not getting people to subscribe, call you, contact you, share your posts, or buy your stuff, then…

YOUR WEBSITE IS BROKEN!

Page 6: Creating a WordPress Website that Works from the Start

… So you gotta make plans for your websiteYour website MUST be clear about the following:

❏ Who you are❏ What you’re offering❏ Why you matter

Page 7: Creating a WordPress Website that Works from the Start

If you can’t answer who you are, why you matter, and what you’re offering, you’ve already confused your website visitors.

Page 8: Creating a WordPress Website that Works from the Start

“Practice makes perfect.”You can plan a ton of things, but your first website isn’t going to be perfect.

The beauty of WordPress is that you can always update your website. It’s not set in stone.

Page 9: Creating a WordPress Website that Works from the Start

“But I’m just a blogger.”You’re still wanting attention to your blog articles, and wanting them to share them on social media. You still want them to click on your ads, or buy from your affiliate links, or follow you on social network sites.

Just like businesses that blog, you NEED a plan for your own blog.

Page 10: Creating a WordPress Website that Works from the Start

“ROI” doesn’t have to necessarily involve gaining money. It just means gaining SOMETHING.

Page 11: Creating a WordPress Website that Works from the Start

SEODon’t just blindly write about anything in your niche.

Keyword research can keep you on top of what you need to write AND also fuel your blog for more topics.

Page 12: Creating a WordPress Website that Works from the Start

Some pretty cool SEO tools❏ Blog Title Generator - http://bit.ly/1QiL7zE❏ Google Adwords Keyword Planner - https://adwords.google.

com/KeywordPlanner❏ Yoast Suggest - https://yoast.com/suggest/❏ Google Trends - https://www.google.com/trends/❏ Yoast SEO - https://wordpress.org/plugins/wordpress-seo/

Page 13: Creating a WordPress Website that Works from the Start

SEO tips❏ Fill out your meta descriptions to look

enticing.❏ Write naturally and uniquely.❏ Create content on as many mediums as

possible.❏ Never write less than 300 words on a post.❏ Linking is important!❏ Write an engaging title

Page 14: Creating a WordPress Website that Works from the Start

SEO Tips - Part 2❏ Have an About page and a Contact page.❏ Video, audio/ podcast, image/

infographics should be accompanied by some text.

❏ Link to external to resources to enhance your own content.

❏ Make sure your site is mobile responsive.❏ Site speed is important. Under 4-second

page load time is ideal.

Page 15: Creating a WordPress Website that Works from the Start

Your website needs an email newsletter listAttract visitors back to your website or social handles.

Otherwise, your website will leak traffic. This means you will get people who will never come back to your website.

Page 16: Creating a WordPress Website that Works from the Start

Use your Calls to ActionA call to action is designed to catch the audience attention and to persuade them to respond to it.

It gets them to “do something.”

Page 17: Creating a WordPress Website that Works from the Start

Where you can add an Optin form/ Call to action❏ In your meta description for your website’s search results❏ A link in your post❏ Social share buttons❏ Optin form in your sidebar❏ Optin form at the bottom of your blog article❏ Full page or pop up optin❏ In your contact page

Page 18: Creating a WordPress Website that Works from the Start

Email marketing tools❏ Aweber.com❏ MailChimp.com❏ ConstantContact.com❏ MadMimi.com

Page 19: Creating a WordPress Website that Works from the Start

OptinMonster - Lead Generation for WordPressOptinMonster - http://optinmonster.com/

Allows you to add various lead capture forms to your website. Costs, but it’s worth the investment.

Page 20: Creating a WordPress Website that Works from the Start

More on Newsletter optin-in plugins❏ MailChimp for WordPress http://bit.ly/mailchimpwp❏ AWeber Web Form Plugin http://bit.ly/1zxbBqy❏ Constant Contact for WordPress http://bit.ly/1sfaZ3i❏ Mad Mimi for WordPress http://bit.ly/1vVZ13q

Page 21: Creating a WordPress Website that Works from the Start

Keep the door to your visitors open with a contact form

Page 22: Creating a WordPress Website that Works from the Start

Contact form plugins for WordPress❏ Ninja Forms - https://ninjaforms.com/❏ Gravity Forms - http://www.gravityforms.com/

Both allow you to easily create forms.

Page 23: Creating a WordPress Website that Works from the Start

Make it easy for your visitors to share your posts.Let’s face it. People are lazy. Meet them half way by placing social share buttons on your blog articles.

Page 24: Creating a WordPress Website that Works from the Start

Social Share plugins for WordPress

❏ Digg Digg http://bit.ly/diggdiggwp❏ JetPack http://bit.ly/jetpackwp

Page 25: Creating a WordPress Website that Works from the Start

Protect your website, your investment❏ Backup your website❏ Have a security plan

Your time is valuable, so it’d really suck if you lost it all because you didn’t have a security and backup plan.

Page 26: Creating a WordPress Website that Works from the Start

Backup plugins for WordPress❏ BackUpWordPress - http://wordpress.

org/plugins/backupwordpress/❏ BackWPup - http://wordpress.org/plugins/backwpup/❏ BackUpBuddy (premium plugin) - http://ithemes.

com/purchase/backupbuddy/

Page 27: Creating a WordPress Website that Works from the Start

Security Plugins for WordPressChoose 1!!!

❏ Wordfence - http://wordpress.org/plugins/wordfence/❏ iThemes Security - http://wordpress.org/plugins/better-wp-

security/

Page 28: Creating a WordPress Website that Works from the Start

More awesome resources❏ How to Make the Most out of Yoast SEO - http://bit.ly/1Tufx77❏ Click This! Subscribe Today! All About Calls to Action - http://bit.

ly/1VFiN2k

Page 29: Creating a WordPress Website that Works from the Start

Thank you!Nile Flores - http://blondish.netMake sure to subscribe to my weekly newsletter!

http://twitter.com/blondishnethttp://facebook.com/NileFloreshttp://slideshare.net/blondishnet