23
Welcome @QuayForum Join Our Group

Content strategies to engage your audience

Embed Size (px)

Citation preview

Page 1: Content strategies to engage your audience

Welcome

@QuayForum Join Our Group

Page 2: Content strategies to engage your audience

New Venue We're happy to announce our new venue for the Quay Business Forum.

We've spent a great deal of time looking at many options in the last few months and loved this space, a great local venue with fantastic meeting and conference facilities which ensures the ongoing quality of the Quay Business Forum.

@QuayForum Join Our Group

Page 3: Content strategies to engage your audience

@QuayForum

Housekeeping•Fire exit signs are located above all exit points, the assembly point is across the road on the pavement opposite the building.

•Ladies & Gents toilets are located through the doorway to the left of the Champagne room, where we met for registration and in the basement bistro.

• Please turn your mobile phones to silent.

Join Our Group

Page 4: Content strategies to engage your audience

Content strategies to engage social media audiences (and rank well in

search engines).

Presented to: Quay Business Forum14/10/2015

Page 5: Content strategies to engage your audience

Todays Presentation

Objective:To provide businesses insights about choosing the right social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines.

Aim:• To provide you with a basic tool to create engaging

content• Feeling comfortable with social media• Choosing the right tools for the job and measuring

engagement

Page 6: Content strategies to engage your audience

Social Media StatisticsWhat do you need to know?

Graphic courtesy of ‘We are social’

Page 7: Content strategies to engage your audience

Choose your weapons!Which channels do you have to be seen on?

Page 8: Content strategies to engage your audience

Let’s talk content philosophiesDo you recognise any of these symptoms:

• Social media snow blindness?• Are you creating a social shield?• Are you naturally becoming better a filtering your

own email and social media feeds on Facebook and Twitter?

Page 9: Content strategies to engage your audience

We need to join the revolution

• How can you engage people in a more meaningful way?

• Look towards your existing customers.

• Believe in the power of building your relationships by helping people solve their problems

Page 10: Content strategies to engage your audience

Content strategies to build an audience

• The world has changed there is move a way from traditional ‘disruptive’ advertising in other people’s space

• Now is the time to engage people and become more human in your delivery.

• We need to build an audience that trusts us and wants to engage with us.

Page 11: Content strategies to engage your audience

Stand out from the crowd

• Define your position• Humanise your offer• Find your voice• Believe in personalising

your offer

Page 12: Content strategies to engage your audience

Defining your position:

• Think about why you started your business?

• What are good at?• Other than money why did

you start your business?• In the ideal world what was it

you saw your business doing?

Page 13: Content strategies to engage your audience

Humanise your offer…

Rather than selling a service or a product – what/where is the emotional response / the improvement to others lives?

• e.g. Accountants: Auto-enrolment forecasts of pension pots – rather than the legal necessity

• e.g. Restaurants: A great night out and guilt-free service when the dessert menu arrives.

Page 14: Content strategies to engage your audience

Find your voice…• Define your top 3

products/services• List your top 3 customers• List 3 issues each may have

with their business that you could solve

• Look for commonality with these issues

• Where can you add value and develop content to help them?

Page 15: Content strategies to engage your audience

Checklist: Solve problems & make a connection• List your customers• Survey your customers• Engage with them• Don’t sell to them• Listen to them and start to

understand issues they have

• Add value to their lives

• Earn their trust• Become the

recommended ‘Go-to’ business

• People want to work with people they like, know and trust

• Treat customers well (over deliver but not at your expense)

• Personalise don’t mass communicate

• Measure and track your influence

Page 16: Content strategies to engage your audience

Why consider Google too?• Personalisation is one of

the core directions of the internet. Google is actively doing this. See:https://youtu.be/4hAgiIXuNbs

• Youtube, Google Plus all have ranking implications.

• Use Google’s base philosophy for SEO results

• Your business is local, customer feedback impacts your rankings

Page 17: Content strategies to engage your audience

Social Media & Search Engines• They are becoming more

entwined. • Tweets will be listed and

searchable

Page 18: Content strategies to engage your audience

Tools for the jobNow choose your ‘weapons’ – that fit your audience…

• Where is the core content going to be held and distributed: • Email• Blog• e-Books

• What channels do people in your space use: • Imagery – Pinterest• Live content – Snapchat / Facebook• Community forums• Video and how-to’s – Youtube• Local Search Google and Google Plus

Page 19: Content strategies to engage your audience

Resources:• Powerful tips for e-mail marketing by e-blueprint• How to create web content by e-blueprint• Customer Survey:

www.e-blueprint.co.uk/infographic• The Content Revolution by Mark Masters• Making the e-business transformation – Peter Gloor• Chase on Rabbit by David Parrish• Google Analytics • Hootsuite • Little Birdy Brand management by HitSearch

Page 20: Content strategies to engage your audience

Connect:Nick Taylor

e-blueprint digitalDigital Marketing Agency

Phone: +44 (0)151 203 2073 Email: [email protected]

Address: Elevator, 25 Parliament street 3rd FloorLiverpool, L8 5RN

Page 21: Content strategies to engage your audience

Next Quay Business Forum•Wednesday 11th November

• Same time, 8.00 to 10.00am, same place

• Speaker – Alison McGovern, MP for Wirral South

@QuayForum Join Our Group

Page 22: Content strategies to engage your audience

Your feedback

We welcome your feedback and would really appreciate it if you would take a moment to complete a brief online form which will be sent to you after the event. Alternatively, please scan the QR code below.

QBF Feedback Form

@QuayForum Join Our Group

Page 23: Content strategies to engage your audience

Please help yourself to coffee & Bacon or Sausage batchesFor Quay Business Forum enquiries contact:Pam Knight | 0151 649 3911 | [email protected]

@QuayForum

QBF Feedback Form

Join Our Group