Content Marketing:

A Data-Driven Gut Check

Bryan Davis

Director of Social Media Marketing,

Consumed Media, a Division of CPXi

Session Overview

Session Type: Breakout

Session Description: Content is king, but how do

brands keep up now that everyone is content creators? How

do brands decide where their team should focus the effort?

Content marketing allows marketers to convert one-time

visitors into loyalists. This session will explore how to marry

journalism and predictive analytics in content creation.

Session Objectives

In this session, attendees will learn how to:

• Identify and compare content performance KPIs

• Build influencer programs to increase visibility among

target audiences

• Marry journalism and predictive analytics in content

creation

About Bryan Davis

Bryan Davis is the Director of Social Media Marketing for

Consumed Media, a Division of CPXi. In his position, Davis

develops and oversees the execution of strategic social media

digital initiatives, manages content marketing campaigns and

integrates interactive media into the overall business strategy for

Consumed Media, a division of CPXi.

About Consumed Media

Consumed Media creates content designed for today’s digital media ecosystem.

This content is designed to ‘find’ targeted users inline with their specific content

consumption behaviors, engage them and allow them to easily ‘share’ with other

interested users. This results in discrete audiences with similar interest sets,

creating significant value for advertisers. Consumed Media content includes

websites, videos, articles, photo galleries and more.