C O N N E C T E D P R O D U C T S I N T H E I N T E R N E T O F T H I N G SMarko Balabanovic Innovation Director June 2014

“ U B I Q U I TO U S C O M P U T I N G ” I o T C I R C A 1 9 9 3

“ A N N O Y I N G M Y FA M I LY ” I o T C I R C A 2 0 1 3

Who has the power?

Photo: Matt Biddulph

T E C H N O L O G Y L I F E C Y C L E

FERMENT Highly differentiated niche markets, high uncertainty

DOMINANT DESIGN Reduced uncertainty, head-on competition

INCREMENTAL CHANGE Product extensions, rivalry, improving processes

DISCONTINUITY Scrambling for new solutions

Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change Philip Anderson and Michael L. Tushman

Photo: David Sykes

E M E R G E N C E O F L AY E R S

WORDPRESS

HTTP

IP

WORDPRESS PLUGINS

O W N E D B Y T H I N G - M A K E R S

DEVICE

APP CLOUDTHING

• Thing-App data connection via device (Bluetooth, etc)

• Jawbone Up, Nike Fuelband, Fitbit Flex

InternetShort-range

B A L A N C I N G P E R S O N A L D ATA A N D I N N O VAT I O N

!

1. ACCESS 2. CONTROL 3. MINIMISATION 4. TRANSPARENCY 5. CORRECTNESS 6. SIMPLICITY 7. COMPLIANCE

O W N E D B Y T H I N G - M A K E R S

CLOUDTHING

• Nest, Ninja Blocks, Berg Cloud

GATEWAY InternetShort-range

O W N E D B Y N E T W O R K O P E R ATO R

CLOUDTHING

• Sigfox, Neul / Weightless

NETWORK

component

O W N E D B Y P R O TO C O L - M A K E R S

THING

• Apple HomeKit, Samsung Smart Home

GATEWAY

DEVICE

APPTHING

O W N E D B Y H U B - M A K E R S

• Staples Connect, Lowe’s Iris, SmartThings, Revolv

DEVICE

APP

THING

CLOUD

THING GATEWAY

O W N E D B Y P R O TO C O L - M A K E R S

• Apple HealthKit

DEVICE

APPCLOUDTHING

APP

THING

O W N E D B Y P R O TO C O L - M A K E R S

DEVICE

APP CLOUDbeacon

• Positioning/proximity from connections • iBeacon, Gimbal

C O N N E C T E D D I G I TA L E C O N O M Y C ATA P U LT

• A national centre to rapidly advance the UK’s best digital ideas to market

• Began operations last year with initial funding from the UK government’s Technology Strategy Board

“We create collaborations with business, universities and other not-for-profits to jointly invest in projects that build shared platforms and capabilities to unlock some of the main challenges in data innovation, in order to accelerate large numbers of businesses to market.”

Neil Crockett, CEO Connected Digital Economy Catapult

W I D E S P R E A D E N G A G E M E N T

Seven (soon to be nine) catapults around the UK

Universities • Collaborative R&D projects • Doctoral students and fellowships

O U R F O U R C H A L L E N G E S!

CONTENT REUSE Reducing licensing friction

O U R F O U R C H A L L E N G E S!

CONTENT REUSE Reducing licensing friction

!

DIVERSE DATA AND CONTENT SETS

OPEN HEALTH

DATA PLATFORM

O U R F O U R C H A L L E N G E S!

CONTENT REUSE Reducing licensing friction

!

DIVERSE DATA AND CONTENT SETS

OPEN HEALTH

DATA PLATFORM

!

PERSONAL DATA, PRIVACY AND TRUST

O U R F O U R C H A L L E N G E S!

CONTENT REUSE Reducing licensing friction

!

DIVERSE DATA AND CONTENT SETS

OPEN HEALTH

DATA PLATFORM

!

PERSONAL DATA, PRIVACY AND TRUST

!

LIVING LABS AND DEMONSTRATORS

C I T Y- S C A L E I o T D E M O N S T R ATO R

• Using unlicensed spectrum (TV whitespace)

• City-scale in Milton Keynes • 1000s of sensors • Disruptive: low cost, low energy,

large scale • Open access for innovators • Open competition for additional uses

R E P O RT - A N E W S T U D I O

C H A L L E N G E S I N D E V E L O P I N G C O N N E C T E D P R O D U C T S

connecting hardware and software

developing proof of concept

validation with customers & user research

finding corporate partners

U K M A K E R S PA C E S

I N N O VATO R C E N T R E

E N G A G E M E N T O P T I O N S

CUSTOMERS

CORPORATIONS

SMALL COMPANIES

VENDORS

PIT STOP

CONNECTED PRODUCTS

STUDIO

SHOWCASE

P I T S TO P A C C E L E R AT E D P R O D U C T D E V E L O P M E N T

Photo: Jianjun Xu

• Cohort of small companies and innovators

• Larger corporations • Catapult expertise • Specific theme !

• Collaborative • Open • Learning !

!

CONNECTED PRODUCTS

STUDIO

!

Marko Balabanovic @balabanovic marko.b@cde.catapult.org.uk

T H A N K Y O U !!

cde.catapult.org.uk @CDECatapult info@cde.catapult.org.uk