Casott employee conference 2015

What is social What is social media?media?

of the power that we have with of the power that we have with social media.social media.

of the lack of control we have.of the lack of control we have.

of the importance of responsible of the importance of responsible use both personally and use both personally and professionally.professionally.

Awareness

What is social What is social media?media?

The conversation is The conversation is notnot::controlledcontrolled

organizedorganized

““on messageon message””

The conversation The conversation isis::organicorganic

complexcomplex

speaks in a speaks in a human human voicevoice

Social media is Social media is not a not a strategystrategy or a or a tactictactic – – it’s simply a it’s simply a channelchannel..

TEXTING

Why some prefer texting

PRIVACY: less likely to be overheard. this can also be a matter of courtesy.

GREATER ACCESSIBILITY: people with hearing impairments to compensate for ambient noise, weak

or spotty cell network connections, poor quality of microphones and

speakers

TIME. Typically, text messaging encourages briefer, more efficient exchanges of information.

PRESSURE TO RESPOND IMMEDIATELY you can finish a task at hand (such as parking your car) or to consider what you want to say

can also reduce the chance of instantly BLURTING A RESPONSE that you'd later regret.

BEACONS

Making sure that you are saying what you want the person to

know

and

That the person understands what you intended to say

Challenge of texting

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1.Be careful with abbreviations.

Texting is meant to be a fast form of communication, so it's common to use abbreviations and shortcuts such as "LOL" (laugh out loud), "np" (no problem), or "u" (you). But there is such a thing as an inappropriate abbreviation.

Make sure it’s appropriate for 'u' to be that informal. Only use those that are widely known.

A good rule of thumb is to only type what you would be comfortable saying out loud.

Ultimately, the safest route is to type out the entire word or phrase.

LOL Laugh out Loud

TTFN

Ta Ta For Now

FYI For Your Information

L8R Later

KNIM

Know what I mean?

ILBL8

I’ll be late

WDALYIC

Who Died and Left you in Charge

2. Be aware of your tone.

Complete sentences – read message before you send

Avoid negative words « failure » « wrong » « neglected »

Please and Thank you

4. Don't change meeting times or venues in a text. (any time sensitive info)

The potential attendees may not check their phones in time.

"Older workers may not look at their phones as often as their younger counterparts."

If you're going to change a meeting time or venue at the last minute, give the person a call out of respect.

5. Always double check when using the voice-to-text or auto correct feature.

But a lot can be lost in the translation. Make sure that what you said is what is showing as text, before you hit the send button.

Your phone may be picking up a conversation nearby or even lyrics from a song on the radio.

It might be a bit confusing for your professional contact to get messages from you that read like the latest Beyonce single.

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Social ReputationSocial ReputationWhy is it important?

•We live in a 24 hour/day media world•The Internet is forever•Delete does not = erase•Social / online reputation impacts off-line life and job relationships•From Email to Instagram – You are leaving a permanent social footprint

Social ReputationSocial ReputationSocial Media Managers

•Each one of you is a social media manager•You represent yourself, your family your employer•What you tweet post and pin becomes your social reputation•Your reputation becomes one part of the Agency’s reputation.•The community is watching.

Social ReputationSocial Reputation

Social ReputationSocial Reputation

Social ReputationSocial ReputationDon’t share, say or do anything that you wouldn’t share say or do at a party.(Think Grandma’s 80th birthday, not a 5 year college reunion)

cloud com·put·ing

noun: cloud computing;

the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.

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In other words:

Information we publish and store via social media platforms are hosted on servers over which you have no control.

You must have complete faith in the supplier’s integrity and honesty.

What does Google know about you?

https://www.google.com/settings/dashboard

https://history.google.com/history/lookup?hl=en&st=fin

http://google.com/ads/preferences

Facebook…

Name City of birth City of residence Phone Email Current employment Previous employment Relationship Anniversary Previous relationships Previous names (aliases) Screen names Address book Family members Birthday Religious views Address Website Email address(s) Sexual preference

Gender Languages spoken Political views Friends Books you’ve read Bands you like Movies you’ve seen TV Shows you watch Video games you play Food you eat Your Favorite Athletes Restaurants you’ve eaten at Activities you participate in Websites you visit Sports teams you support Your Favorite Sports Inspirational people Favorite Clothing brands Places you’ve visited Events you’ve attended Events you plan on attending Events your friends are attending Major life events (location, dates, who with) Photos Wall posts Private (haha yeah right) messages Groups you’ve joined Networks you are a part of

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“People who receive more likes and comments tend to experience the benefits of social inclusion, whereas those who receive none feel ostracized,”

Although our results suggest that narcissists’ bragging pays off because they receive more likes and comments to their status updates, it could be that their Facebook friends politely offer support while secretly disliking such egotistical displays,”

“Greater awareness of how one’s status updates might be perceived by friends could help people to avoid topics that annoy more than they entertain.”

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TIP 1 – Beware of TMI: the five things you should never share

•Social insurance number ...duh! Not even the last few digits.

•Birth date

•Home address

•Home phone number

•Province where you were born

TIP 2 – Customize privacy options







TIP 3 – Limit work history on LinkedIn

TIP 4 – Don’t trust, just verify

There are lots of reasons (most of them bad) why someone might impersonate or falsify an identity online.

#shinypony

TIP 5 – Avoid accidentally sharing personal details

You wouldn’t put a note on your front door stating, “Away for the weekend… Returning on Monday.”

TIP 6 – Google yourself

TIP 7 – Create a smaller social network

TIP 8 – Learn how sites can use your information

TIP 8 – Learn how sites can use your information

July 2014 … Facebook performed manipulative social experiments on unknowing users.

They changed the information posted on 689,000 users’ home pages and discovered it was able to influence the way users felt via “emotional contagion.”

This approach subtly changed users’ views so they found themselves posting more positive or negative content, depending on levels of exposure.

TIP 9 – Forget the popularity contest

TIP 10– Be an informed employee

As texting and social networking become prominent, become familiar with your agency policy and procedures by reading through all related guidelines to be aware of boundaries of use and appropriate communications.