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MENA’S DIGITAL-FIRST TALENT SHOW Zee3 Mawhbtak Case Study
@RamiSaad
Copyright 2014 Digital Media Services. Confidential
Effective Measure, March 2015, MENA | Double Click for Publishers, DFP6, DMS, MENA
DMS An indispensable partner of brands
3
3B Ad impressions
2 B Page views
120M Unique browsers
Copyright 2014 Digital Media Services. Confidential 4
WITH COVERAGE ACROSS KEY CONTENT VERTICALS
Underpinned by commercial value
WE DELIVER BRAND EXPERIENCES THAT MATTER
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Based on a deep-‐rooted consumer understanding
Better Content
Data-‐driven Audiences
Premium Programmatic
Capability Development
Speed of Innovation
RAMADAN TRENDS 2014, ASK US FOR YOUR COPY!
Copyright 2014 Digital Media Services. Confidential 6
Ahmed Minshawi
DMS IS IN EGYPT
7
Islam Gamal Bassem Yousri Tamer Sarraf
REACH 14 MILLION UNIQUE USERS IN EGYPT
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High Quality Digital Destinations Across The Top 5 Verticals
News and business
Lifestyle Entertainment Sports
Female
– Effective Measure May 2015 data
Shahid MBC.net Anghami Laha Mag Shahiya Kooora Nawa3em Mawdoo3
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MENA’S DIGITAL-FIRST TALENT SHOW
STREET
BOOTH SINGER
ZEE3 MAWHBTAK
VIDEO
ZEE3 MAWHBTAK
On-Ground Phase 1 Launch Episodes 2
Voting Live 3 Weekly Winner 4
Finale 5
Cairo
Alexandria
Almansoura Giza
Ismaliya
Domiat
Port Said
Zagazig
Shbin il kom
MUSIC
DRAMA
SOCIAL MOVEMENT
PROVEN
ZEE3 MAWHBTAK
TALENT
Coca cola logo
WE PARTNERED WITH TWO GREAT BRANDS
Open happiness
zee3mawhbtak.com
COCA-COLA IS GIVING USERS A SECOND CHANCE:
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PRODUCT MENTIONS
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HAPPINESS METER
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SOCIAL SUPPORT
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Bring weekly favorites together for a finale song enforcing the brand’s comms platform
Extended Reach
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Mobinil Coach
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Owning the Moment
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Network Coverage
4.5Million views
12K shares
120K likes 15K comments
ZEE3 MAWHBTAK
reach impact ROI x =
ANNOUNCEMENTS
Tahrir News is a market leading news portal with over 15 million unique users out of which 95% visit from Egypt.
DMS Egypt operation acquires rights to represent:
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News and business
DMS Egypt operation acquires rights to represent:
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SuperMama is a start-‐up founded in 2011 serving 1.2 million users across MENA with focus on the Egyptian female.
It helps her be a better parent and tackle daily challenges from what to cook, wear to keep her family healthy.
Female
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YOU THANK
