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Cafer TosunSAP Strategic Research and Innovations

Startup Istanbul 2014

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SAP Startup Focus

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SAP Startup Program Overview

Launched in 2012 to establish SAP HANA as a viable & attractive platform for startups to develop new applications on SAP HANA. The program has three driving principles:

1. Make SAP HANA’s breakthrough capabilities easily available to the global startup community for application development

2. Offer a simple, inexpensive and effective development accelerator to all eligible participants building on SAP HANA as the platform of choice

3. Work as a one-stop advocacy group to help startups navigate SAP and commercialize their SAP HANA-based solutions

“The biggest thing we have learned in our 40 years as an enterprise applications company is that there are not enough applications in the world and that the

problem is looking for imagination far beyond the walls of SAP to the collective imagination of all of us.”

Vishal Sikka, Former CTO and Member of the SAP Executive Board, SAP AG - March 7, 2012

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Startup Focus Program on HANA

571500+

120+

22

9

26

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SAP Startup Focus - Journey through the program

Outreach & Engagement Pro-active & Targeted Outreach Education On SAP And HANA Access To High Value Network Events And Meetups

O&EENGAGE

Development Accelerator Technical HANA Enablement Access To Solution Architect HANA Coaching Architecture & Productive App

DAENABLE

Market Enablement SAP Knowledge Collateral Development,

Marketplace Readiness Commercial Model & Pricing Deal Execution

MESELL

STARTUP FOCUS TEAM

MAIN OUTCOME

MNDA Logo & TM HANA Solution Description

Test & Dev HANA Licenses Proof Of Concept Minimum Viable Product

ICC Validation “Powered by SAP HANA” Productive Solution GTM

Direct AE GPO HANA Marketplace

SAP FEEDBACK / INTERFACE

HANA Engineering Solution Management Custom Development

HANA CoE Industry Alignment Value Engineering

HANA Marketing Global & Regional Events

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Thank You.

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© 2013 SAP AG or an SAP affiliate company. All rights reserved.

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Startup Focus Program Overview

MNDA Logo and Trademark HANA Solution

Description

Test and Dev HANA Licenses

Proof of Concept Minimum Viable

Product

ICC Validation „Powered by HANA“ Productive Solution GTM Routes: Direct AE, SMB Sol.,

GPO, HANA Mktplace/ SAP Store

Architecture and productive app

Access to Solution Architect

Technical HANA enablement

Commercial model & pricing

Collateral dev, Mktplace readiness

SAP Knowledge / business coaching

Events & meet-ups

One-on-one coaching

Access to high value network

Education on SAP and SAP HANA

Proactive and targeted outreach

Sales execution alignment

Outreach & Engage Tech Enablement Mkt Enablement

Main Outcomes

Program Offering

Objectives

Accelerate SAP HANA adoption and generate net new HANA revenue streams

Free Unlimited Period

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SFP Reference Case

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SFP Reference Case

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SFP Reference Case