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April 16th, 2015
Organizer: Eric Kim Hoic
Wordpress in Korea (public group)
WordPress in Korea For Entrepreneurs
♣ Track B ♣Customizing WP Homepage with Plugins
♣ Track A ♣How to build a great online shopping mall
Wordpress in Korea - For Entrepreneurs
<Content>
1) Online Shopping;a. Review of last meetup’s introduction of WooCommerce;b. Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);c. Mobile, multi-browser support;d. Woocommercee. Example of successful websites (Korean + International);f. Pros and Cons on starting a WordPress shopping mall;g. Consideration for a WordPress shopping mall;
2) Break (Bread, Juice, Coffee, etc…);
3) WP customization through Child-Themes;4) Question, Chit-chat, Socialization (free);
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Self-Introduction (5-10 mins)
1) What’s your name and profession?
2) What’s your interest with WordPress?
3) For how long have you been using WordPress?
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
1a) WooCommerce (review)
• Basic Configuration- Version: WordPress (v4.1.1)
- Server: WAMP (Windows + Apache + MySQL + PHP)
- Database name: wordpress
- Theme: twenty-twelve
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Wordpress in Korea - For Entrepreneurs
• General (Currency, Base Location, etc;)
• Product (Weight, Dimension Unit, Product Review, etc;)
• Tax (Embed, Including, Excluding, etc;)
• Checkout (Payment Gateway)
• Shipping (Method, Location assessment, etc;)
• Accounts (Customer account settings;)
Wordpress in Korea (public group)
Source: https://support.woothemes.com/hc/en-us/articles/203252645-WooCommerce-101-Video-Tutorials-Build-your-store-from-start-to-sale-
1a) WooCommerce (review)
Wordpress in Korea - For Entrepreneurs
• Simple product
• Adding product with variation
• Adding virtual + download product
Wordpress in Korea (public group)
Choosing variation
1a) WooCommerce (review)
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• WordPress;
• SEO Side;
• Social Web Side;
• WordPress’ Social web structure;
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• WordPress;
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
AUP 23.7% | Market share of 60.4%
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• WordPress;
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Open source | Freeware | SEO-Social-Friendly
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• WordPress;
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
bloter.net seoul.go.kr bonraenews.com
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• SEO (Search Engine Optimization)
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Search engine Social Media
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• SEO (Search Engine Optimization)
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Search Engine Index & Sharing
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• SEO (Search Engine Optimization)
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
Social sharing
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
• SEO (Search Engine Optimization)
Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs
RSS(Rich Site Summary) Feed + E-mail subscription
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
Widget Area
• Widget:“WooCommerce product search + Cart”
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Store index page:“Blog + Shop”
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Cinemapraphs:Source: http://www.cinemagraphs.co.kr
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Bigger Images:Source: https://econsultancy.com/blog/62391-do-bigger-images-mean-improved-conversion-rates-three-case-studies#i.ysms4792odqnud
63% more visitors to click to start the bidding process.
329% more visitors filled out forms required to place a bid.
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Bigger Images:Source: https://econsultancy.com/blog/62391-do-bigger-images-mean-improved-conversion-rates-three-case-studies#i.ysms4792odqnud
135% higher immediate clicks through.
51% higher earnings per click as visitors made their way down the conversion path to purchase.
MASSIVE button
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Bigger Images:Source: https://econsultancy.com/blog/62391-do-bigger-images-mean-improved-conversion-rates-three-case-studies#i.ysms4792odqnud
Mega-sized background image
Lowered visitor bounce rates by 27%.
Lead generation increased by 36%.
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• SEO Plugins:Source: http://blog.metrilo.com/5-woocommerce-plugins-will-help-sell/
Yotpo Social Reviews for WoocommerceMail after purchase
Hello omri,You’ve recently bought a X-box what do you think about it?
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• SEO Plugins:
Woocommerce SEO plugin by Yoast ($49)
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• UX Plugins:Source: http://blog.metrilo.com/5-woocommerce-plugins-will-help-sell/
YITH WooCommerce Featured Video
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• UX Plugins:
Woocommerce PDF Invoices
1b) Shopping Mall Marketing (Social Media, SEO, UX, and Analytics);
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Chrome Development Tool:
1c) Mobile, Multi-browser support
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Chrome Development Tool:
1c) Mobile, Multi-browser support
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Basic definitions:
1d) WooCommerce
WordPress plugin;
Basic functionalities available for free;
Themeforest.net (more than 2000 themes);
Basic Paypal payment gateway service for free;
• Basic functionalities: Manage: products, orders, coupons, statistics;
Product: optional, group, virtual, download;
Payment Gateway Korean Plugin in Korea;
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
1d) WooCommerce: Payment Plugin
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
1d) WooCommerce: Payment Plugin
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• Advantage:• Responsive Design• Site + Blog + Shopping Mall = Brand• Social media, SEO, marketing functionalities integrated (e.g. review, comments, like, subscription);• Virtual, downloadable products, and group products;• Paypal Integration;
• Disadvantage:• Insufficient support in Korean language;• Client side support (Manage orders, Tracking information, Etc.);• Administrator learning curve;
1d) WooCommerce: Pros & Cons
Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)
• HwangC: http://www.hwangc.com/
• Web Design Photoshop: http://martian36.tistory.com/category/ 워드프레스
1d) WooCommerce: Interesting Blogs
Wordpress in Korea - For Entrepreneurs
1e) Example of websites (Korean)
Wordpress in Korea (public group)
Designed by: 플레닛에이트 planet8.co
Summary: Content in Korean & English; woopay plugin developed by planet8; Mobile payment system integrated;
Theme & Plugin: WordPress 4.1.1 & Dante Theme; WC 2.3.1 & woopay LGUPlus; WC points & rewards; WC smart coupons;
Wordpress in Korea - For Entrepreneurs
1e) Example of websites (Korean)
Wordpress in Korea (public group)
Designed by: 어노인팅뮤직 planon.kr
Summary: Sell Album, Songs, Music sheets; Social Web (Facebook); Mobile SEO, W3C compliant;
Theme & Plugin: WordPress 3.9.1 & Dante Theme 2.5; WC 2.1.9 & woopay LGUPlus; WC points & rewards; WC smart coupons; Email users; Kboard
Wordpress in Korea - For Entrepreneurs
1e) Example of websites (Int’l)
Source: http://www.woothemes.com/2014/10/12-great-examples-woocommerce-stores/ (Nov 2014)
Wordpress in Korea (public group)
Wordpress in Korea - For Entrepreneurs
Source: http://www.woothemes.com/2014/10/12-great-examples-woocommerce-stores/ (Nov 2014)
Wordpress in Korea (public group)
1e) Example of websites (Int’l)
Wordpress in Korea - For Entrepreneurs
Source: LG Electronics Social
Wordpress in Korea (public group)
1e) Example of websites (Int’l)
Wordpress in Korea - For Entrepreneurs
Source: http://www.symphonysoft.co.kr/shopping/homepage/
Wordpress in Korea (public group)
National
Seoul’s City Hall: http://seoul.go.kr녹색성장위원회 : http://www.greengrowth.go.kr/LG LOVE Generation : http://www.lovegen.co.kr/Samsung Social Hub: http://socialhub.samsungmobile.com/코리아닷컴 공식 영문사이트 : http://en.korea.com/한국관광공사 한국의 맛 공식사이트 : http://www.koreataste.org/에스헤이번 : http://shaven.co.kr/KTB 투자증권 회소개 : http://company.ktb.co.kr/세중게임스 : http://www.sjgames.co.kr/삼성 USA 뉴스 : http://www.samsungusanews.com/CJ 테이블 : http://www.cjtable.com/
1e) Example of websites
Wordpress in Korea - For Entrepreneurs
Source: http://www.symphonysoft.co.kr/shopping/homepage/
Wordpress in Korea (public group)
International
Playstation Blog: http://blog.us.playstation.com/Martha Stewart’s Blog: http://www.themarthablog.com/Korean + Mexican Barbecue: http://kogibbq.com/Flickr’s Blog: http://blog.flickr.net/enMashable: http://mashable.com/CNN’s Blog: http://business.blogs.cnn.com/WSJ’s Magazine: http://online.wsj.com/public/page/magazine-index.htmlFord Story: http://www.thefordstory.com/Yahoo’s Blog: http://ycorpblog.com/Ebay’s Blog: http://ebayinkblog.com/NY Times’ Blog: http://www.nytimes.com/interactive/blogs/directory.htmlGE Reports: http://www.gereports.com/National Geographic’s Blog: http://magazine.nationalgeographic.nl/
1e) Example of websites
Wordpress in Korea - For Entrepreneurs
3) WP customization through Child-Themes
• Browser useful development tools Debugger (F12 / Ctrl + Shift + C); Responsive Web Designer Tester (Chrome Extension); Page Ruler (Chrome Extension);
• Development tools MacBook: LAMP / Text Mate / Sublime Text / Dreamweaver Windows: WAMP / Notepad++ / NetBeans / Eclipse / Dreamweaver
• Create child-theme directory Keep main theme’s core code untouched; Flexibility; Used mainly for extension-customization;
Wordpress in Korea (public group)
Wordpress in Korea - For Entrepreneurs
3) WP customization through Child-Themes
• Basic child-theme creation
Wordpress in Korea (public group)
Wordpress in Korea - For Entrepreneurs
3) WP customization through Child-Themes
• Basic child-theme creation
Wordpress in Korea (public group)
Wordpress in Korea - For Entrepreneurs
3) WP customization through Child-Themes
Hands-on
Wordpress in Korea (public group)