Body Text is Important, Too!

Just recently, Matt Cutts, the head of Google’s search spam team, posted a video where his

head appears to be floating in midair. His body was digitally erased and his head kept on talking

using the usual friendly demeanor and voice he normally has. However, Matt Cutts wasn’t trying

to be funny eventhough the video bordered on being hilarious. He was trying to make a point.

In approximately forty-seven seconds, Matt Cutts delivered probably one of the most solid

pieces of advice about website content. And his floating head made sure that the message

stuck: The head of the document is important but you should also pay attention to the body.

Yes, the head of the body has all the important stuff SEOs have been focusing on for a very

long time. There’s the title tag and the meta description. SEOs have constantly been figuring out

the best way to fill these fields. How many characters? How many keywords should be used?

What are the best words to use for a specific page? It’s just obvious that meta tags have a huge

impact when it comes to search results.

Matt Cutts, in his funny “quick service reminder” video, affirmed the importance of these factors

but he also shed light on the importance of body text. Having unique and optimized title and

descriptions tags is paramount but it should also match the body text of the page. If it doesn’t,

Google will not return your page on the search results.

Matt Cutts couldn’t be any clearer. He ended his video with these golden words, “Don’t just think

about the head also think about the body because the body matters as well.” So, that’s advice

straight from the head (no pun intended!) of Google’s webspam team.

It’s clear. If you want to snatch a first page ranking, make sure that you investtime and effort on

your web pages. Optimize your title tags, descriptions and keywords properly and support them

with content that reflects the head document tags that you’ve created.

So, whether you’re thinking of building a website or you already have one, give importance to

the quality and amount of words you put in your main landing pages. Aside from that, keep your

site’s look and feel fresh and up-to-date. Get experienced web design services from Biz Boost

Pros and use their proven social media marketing for your business. An SEO-friendly website

that looks good and teems with valuable information will surely find a way into Google’s Top 10.

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