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Blasting News. The Social Journalism Revolution.
Andrea Manfredi, Founder and CEO | NOAH, London 11th November 2016
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2
From the past. The industrial model.
Old Journalism: Centralized. Oligarchic. Nepotistic.
“The Guardian may have to slash costs by
more than 60% to survive.
The company has burned through another £48
million in cash since April this year”.
http://uk.businessinsider.com/the-guardian-talks-google-and-facebook-2016-10
3
To the future. The Social model.
New Journalism: Popular. Democratic. Meritocratic.
4
The revolution is here.
• News are produced by delocalized, freelance
contributors (Blasters).
• Blasters are paid based on number of visitors.
Made by the People.
1
• Every single news is fact-checked and curated by:
• a technology layer, and
• a quality team of professionals (Senior Blasters).
Curated by professionals.
2
• Each news is distributed by its own creators.
• The best news are distributed by Social Blasters, a
global team of 700+ digital influencers selected
through applications and interviews.
Huge social media power.
3
• All the core processes are managed by technology:
e.g., homepages are handled by a patent-pending
technology without human intervention.
• 40% of the team is IT/tech focused.
A tech platform, not an old-style publisher.
4
Blasting News represents new journalism – the first global, social news magazine.
A tech platform connecting top writers with engaged audiences.
5
29
86
92
6,0
21,0
36,0
51,0
66,0
81,0
96,0
Jan2015
Oct2015
Oct2016
Nov
Global Monthly Unique on-site Visitors, millions
Extraordinary growth.
Blasting News is the first global, social magazine based on Sharing Economy principles.
Started up in 2013, Blasting News is now reporting news globally.Launched in mid-2013, Blasting News has reached 86m Monthly Unique
on-site Visitors in October, and it has an early projection to 92m in November.
Source: Google Analytics, internal data, unless stated otherwise: (1) Alexa Ranking. (2) comScore; (3) Buzzsumo.
3x unique users
in 1 year
170° most read
website in the
world. (1)
2° largest news
magazine in
Brazil. (2)
120M+ video
views per
month.
700+ shares
on FB per
news.(3)
Key data
2,000+ active
writers
per month.
21,000+ news
published
per month.
6
Extraordinary growth vs. best-in-class new-media players.
Source: Google Analytics, internal data, market data. https://www.cbinsights.com/blog/venture-capital-media-news/
Best-in-class new media players, Monthly Unique Readers, millions
TIME FROM
START UP (years)
60
20
0
1 5 6 7+432
(launched mid-2013)
40
(launched in 2012)
(launched in 2006) (launched
in 2005)
Monthly Unique
Visitors, M
Blasting News is growing faster than any of the
best-in-class new-media players…
“NBCUniversal is doubling its bet by
investing another $200m on BuzzFeed”.
(October 20, 2016)
“Funding from media giant in media
players in 2016 is on pace to reach a new
high of $4.5B” from $3.4B in 2015.
“Venture Capitalists are Bullish on News:
Funding to Media / Fat Content Startups
Jumps” 5x in the US.
.. in a market where
everybody wants to be.
7
A global approach.
Blasting News has a truly global approach:
6 offices, 34 national editions – news in 25 languages, readers in 5 continents.
South
America: 52M
A Global Presence.
For a Global Coverage.
Singapore,
starting up
North
America: 13M
New York,
since 07/2016
APAC:
starting up
Europe:
27M
San Paulo,
since 09/2015
London
(HQ)
UK France
Spain
US Brazil
Italy
Source: Projections on Google Analytics November 2016 data
8
28,3%
35,3%
17,1%
8,8%
7,4%
3,0%
0% 20% 40%
18-24
25-34
35-44
45-54
55-64
65+
74%
21%
4%
0%
20%
40%
60%
80%
17%
41%
18%24%
0%
20%
40%
60%
Search Engine Social -
Standard Blasters
Social -
Social Blasters
Direct/Other
70%
15%7% 4% 3%
0%
20%
40%
60%
80%
Entertainment
& Lifestyle
News
& Local
Business
& Politics
Tech
& Culture
Sport
40%
60%
Interest
Source: Google Analytics, internal data, October 2016 data
Age
64%
Millennials
Gender
Source
Device
70% love
Lifestyle
74%
Mobile
60%
Female
Visit site from
different sources.
The readers.
Blasting News readers are valuable (64% Millennials, 60% Female)
and engaged from different sources.
9
Key Financials and HR.
€6.3m €10.0m
Break
EvenPositive
34 55
Run rate revenues
EBITDA
FTE
NOW IN 6 MONTHS
€3.1m
Negative
27
6 MONTHS AGO
Source: Internal data, NOW = October 2016
10
Our vision of the next future.
WHERE WE ARE GOINGWHERE WE ARE
CommunityAudienceRegistered
usersKey operational
metric
Based on dataProgrammaticSelf-
provisioningAdvertising
Voice Chat-botGoogle/FBDistribution Direct
Video,
Live & VRSocial News AudioContent Premium
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership
