Better Software 14 - Waterfall UX

HHHoang C. Huynh @Aetheros

HHFIGHTING THE EVIL

HHWATERFALL UX - BSW [email protected]

COOL!


WOW!


FRESH!


RAINBOWS

HHWATERFALL UX - BSW 2014

DESIGN IS A

HARD JOB

HHWATERFALL UX - BSW 2014@20th Century Fox - Back to the Future

HHWATERFALL UX - BSW 2014@Aetheros

20141985

HHWATERFALL UX - BSW 2014DIETER RAMSDISAPPOINTED


Design thinking advocates for thinking with your hands as a way to build empathetic solutions.

Lean startup relies on early validation and the development of a minimum viable product to iterate on.

User-Centered Design calls for a collaborative design process where users deliver continual feedback based on their reactions to a products prototype.


User-Centered Design calls for a collaborative design process where users deliver continual feedback based on their reactions to a products prototype.


DESIGN FOR USERS USING REAL USERS FEEDBACKS

@WIlly Wonka Meme


ISNT THIS THE ONLY RIGHT WAY TO MAKE UXD ??

@supernatural

THE BLACK BOXHHWATERFALL UX - BSW 2014

NOT UX


NOT UX

THE INCREDIBLE MACHINE

HHWATERFALL UX - BSW 2014@Corey Stern on @UXMag

HHWATERFALL UX - BSW 2014ARENT YOU?

You don't design closed in a room

HHWATERFALL UX - BSW 2014@supernatural

ITS RHETORICAL YOU DONT REALLY HAVE TO ANSWER


Jeff Gothelf Thick deliverables created simply for future reference regarding the user experience become obsolete almost as soon as they are completed.


Jeff Gothelf Thick deliverables created simply for future reference regarding the user experience become obsolete almost as soon as they are completed.DEFINE THICK! FUTURE APPROVED!

COMPLETED?


ARE WE SELLINGTHE BOTTLE OR WHATS

INSIDE?

HHWATERFALL UX - BSW 2014@supernatural

ITS RHETORICAL YOU DONT REALLY HAVE TO ANSWER


NWHOA!


WATERFALL UX ~ LEAN UX AGILE UX

HHWATERFALL UX - BSW 2014@Barilla

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I

show you how deep the rabbit hole goes.


Adapting Usability Investigations for Agile User-centered Design - Desiree Sy

http://uxpajournal.org/wp-content/uploads/pdf/agile-ucd.pdf

http://uxpajournal.org/wp-content/uploads/pdf/agile-ucd.pdf


THE PANDORAS BOX

HHWATERFALL UX - BSW 2014@20th Century Fox - Planet of the Apes

Rapid Iterative Testing and Evaluation (RITE) method

HHWATERFALL UX - BSW 2014@Barilla

A BETTER STARTING POINT

HHWATERFALL UX - BSW 2014@Elizabeth Hayward


USERS

USERS

USERS

USERS

HHWATERFALL UX - BSW 2014@BarillaSO EASY?


THEN

THINGS ARE NOT REALLY CHANGED


NOW

THINGS ARE NOT REALLY CHANGED

HHWATERFALL UX - BSW 2014AGILE LEAN

HHWATERFALL UX - BSW 2014#WRONG


DEATH BY [email protected]


YERKES-DODSON LAW 1908

STRESS ANXIETY UNHAPPINESS

BEST PERFORMANCE

BOREDOM SUPERFICIALITY

ARE YOU HERE ?


THE WORLD IS CHANGING

@The Simpsons


YOU ARE BEAUTIFUL NO MATTER WHAT

THEY [email protected]

HHWATERFALL UX - BSW 2014@areaweb - Cristiano Rastelli

WE ARE NOT ALONE

HHWATERFALL UX - BSW 2014#SHITERATION


Executive Attention Network

Imagination Network

A c t i v e w h e n y o u a r e c o n c e n t r a t i n g o n a challenging task, or engaging in complex problem solving and reasoning

Active when constructing dynamic mental simulations: remembering, thinking about the future, and gene r a l l y when imag in ing alternative perspectives and scenarios to the present


1. USER REQUIREMENTS 2. BUSINESS REQUIREMENTS 3. DESIGN SOLUTIONS


1. HOLISTIC VIEW 2. COHERENCY 3. CONSISTENCY

HHWATERFALL UX - BSW 2014@New Line - Dumb and Dumber

HHWATERFALL UX - BSW 2014CAN WE FIND AN AGREEMENT ?

HHWATERFALL UX - BSW 2014@Dave Landis from What does Lean UX have that I dont?


NEED MILK

@Mordi Levi


STANDUP MEETINGS DO [email protected]


RETROSPECTIVES ARE GREAT!

@giphy.com


PLEASE,DO NOT FOLLOW DOGMA

@Warner Bros - Full Metal Jacket


DEVISE ANEW PLAN

WITH UNCONVENTIONAL TOOLS

@Mordi Levi


SIMPLICITY

EVIDENCE

PREDICTABILITY

USER ADVOCACY


IT IS THE DUTY OF THE10TH MAN TO DISAGREE

@Paramount - World War Z

HHWATERFALL UX - BSW 2014@Mordi Levi

THE 4 STEP CUSTOMER EXPERIENCE MATURITY

HHWATERFALL UX - BSW 20141. LISTEN

REPAIR

HHWATERFALL UX - BSW 20142. WTF IS THIS SH#T

ELEVATE

HHWATERFALL UX - BSW 20143. DO BETTER

OPTIMIZE

HHWATERFALL UX - BSW 20144. WHOS AWESOME?

DIFFERENTIATE


WOW AND THEN?

@Mordi Levi


PLAN FOR FAILURENOT THE BEST CASE SCENARIO


HOW

DID

YO

U

FEEL

PROJE

CTS

AND

ACTI

VITI

ES

OCTOBER

NOVEM

BER

JUNE

JULY

DECE

MBE

R

FEBR

UARY

MARC

H

APRIL

MAY

AUGUST

SEPTEMBER

JAN

UAR

Y

HO

W D

ID Y

OU

FEEL

PROJE

CTS

AND

ACTI

VITI

ES

AUGUST

SEPTEMBER

A YEAR IN WORK


OCTOBER

NOVEM

BER

DECE

MBE

R

FEBR

UARY

MARC

H

APRIL

SEPTEMBER

JANUAR

Y

I WAS SO STRESSED ON FEBRUARY BECAUSE WE

TESTED A SMALL APPLICATION WITH A NEW CLIENT AND IT DIDNT WORK AS EXPECTED

NC11

BugFix #5

PROTO APP

IterationNC10

NC9


NEVER CROSS SPRINTS@Columbia - Ghostbusters

HHWATERFALL UX - BSW 2014SYNCH BIN

SEPARATE SPRINTS FOR DESIGNAT LEAST 50% LONGERODD SHIFTED

A RESEARCH WATERFALL SPRINT

CROSS FUNCTIONAL !


#NOESTIMATE


BACKLOG HELL


BOTTLENECKS ARE A GOOD SIGN

INTERNAL STAKEHOLDER MAP


CORE DIRECT INDIRECT

ME

Nicholas Miller

Dorothy Schneider

Amy Ortega

Jack Allen

Henry Fisher

Dylan Matthews

Cheryl King

Christine Morales

Victoria Foster

Beverly Fisher

Douglas Brooks

Carolyn Turner

Marilyn Bradley

Richard Thomas

BOARDSTAFF USERS

PAIN POINTS

GAIN

POIN

TS

EVALUATORS

SUPPLIERS

ALLIE

S

CUSTOMERS

STAKES POLITICAL

ECONOMICAL


WHO HE SHE IS WHAT HE/SHEKNOWS

WHAT WE NEED

Henry FisherHe is managing director, he is our main asset in the company because he is a true believer

Talk to him for all the political details about the NC11 Project, he knows nothing about technical implementation

Ask him for the midsummer deployment.

She knows about the technical decisions and all the project historical facts

She knows fact only until August 2014

She is working in the web area, she stands out politically for hers position and she is well respected

Carolyn Turner

Marilyn BradleyShe is in the staff project, but not very present. She is smart and potentially a huge PIA to deal with.

NC11 Project

Deployment Plan

Social Media CampaignsChristine MoralesShe is an external contractor

Marilyn BradleyShe worked with Christine from august to November

Talk to her for the Social Media Campaign, on Facebook and NewsletterAsk her for the analytics data.

She decided Analytics Objectives and Target

THE BOTTLENECK MATRIX


KEEP CALM


ACCEPT

THE CHALLENGE@Warner - The Matrix


THANK YOUHoang C. Huynh @Aetheros

Tune: Run Away by SunStroke Project

Internet

Better Software 14 - Waterfall UX