What is Search Engine Optimization (SEO)

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• SEO [Search Engine Optimization]is a process to improve the visibility of webpage's in search engine result pages (SERP).

• SEO is a method to improve overall performance of the website like traffic maximization, Page Rank, site health and speed etc.

SEO?

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Why SEO?

• An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.

• Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does.

• SEO helps the engines figure out what each page is about, and how it may be useful for users.

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Who needs SEO

Enterprise

Small and medium business

NGOs

Online portal

Professionals

Who Needs SEO??

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Almost 90% of web users use a search engine everyday to find what they are looking for

Your website will constantly feature on page one of the search results for terms that best describe your business

Make more sales

Reach the desired target audience

Helping the search engines make the right choice

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Types & Techniques of SEO

White Hat SEO

Black Hat SEO

Gray Hat SEO

Organic SEO

Paid SEO

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HOW SEO is Done?

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SEO Work Flow

Business Goal

Keyword Analysis

Content Creation

Off pageoptimization

On PageOptimization

Maintain

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On Page SEO

• On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines.

• In a simple definition On Page Optimization is what can be done on the pages of a website in order to make it more search engine friendly to achieve good search engine ranking for targeted keywords.

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Main On Page SEO Methods

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Web Page in Search Engine

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Web Page Source

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What are Keywords

• A keyword is a simple word or word phrase entered in search engines by user to search a particular information.

• Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.

Examples:

SEO Training institute in Lajpat Nagar

BFIS Professional Course

CS Fourth Year Projects

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Keyword Optimization

Choose the Right Keywords based on keyword length, search volume and competition.

Use keywords in Url, Title, H1 tag, Page Content, Image tag and in Anchor Text.

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Url Optimization

URL makes it clear what the page is about to your visitors and the search engines.

Use appropriate keyword in URL.

Use a dash (-) to separate words rather than other signs.

Don’t use slashes, underscores, any numeric value in URL.

Example of a Good URL-

http://www.example.com/green-dress.html

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Title Optimization

A title tag is the technical term for text that describes a document on the web.

Length: 60 Char(Range 50-60 Char)

Keyword Placement:

Use your Company Name:

DON'T DUPLICATE Title Tags:

Use Numbers:

Separate your keywords with hyphens (-) or pipes (|):

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Meta Description Optimization

The site description is the most important Meta tag. It is read by the search engines Yahoo and MSN and still plays a significant role in their searches.

Use a maximum of 156 characters:(Range 150-160)

Avoid Duplicate Meta Description Tags:

Avoid keyword stuffing:

Include your primary keyword:

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Content Optimization

Content is King in SEO

Only content can give the search engines a true indication of a site’s content.

Content Location:

Content Relevance:

Content Density:

Content Change:

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Internal Linking

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OFF PAGE SEO

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The off-site phase deals primarily with inbound link building. Amongst the major engines Google places the greatest emphasis on links.

The process can take few months, and OFF page SEO is "never end" activity.

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MORE OFF-PAGE SEO METHODS

Social Bookmarking

Directory Submission

Blogging/Blog Submission

Classified Submission

Press Release Submission

Forum Posting

Article Marketing

Business Listing

Product Sharing

Document Sharing

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BENEFITS OF OFF-PAGE METHODS

• Quality Back links.

• Higher Ranking.

• Traffic Generation.

• Frequent visits by spiders.

• Builds Natural Links.

• Provides exposure for your site and business.

• Make reputation of Your Company.

• Classified sites are always good to get business.

• Identify your brand .

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SEM (Search Engine Marketing)

SEM (search engine marketing) includes things such as search engine optimization, paid listings and other search-engine related services.

SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

Two Terms:

Google Ad words (PPC)

Google Ad sense

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PPC (PAY PER CLICK)

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PPC PROCESS

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GOOGLE ADSENSE

Ad Sense (Google Ad Sense) is an advertising placement service by Google.

The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

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SMO (Social Media Optimization)

Facebook Page/Profile Creation.

https://www.facebook.com/manuja4

Twitter Account Creation.

https://twitter.com/Manuja4

Linked In Profile creation.

http://www.linkedin.com/manuja4

Google Plus page creation.

https://plus.google.com/u/0/+GouravManuja/posts

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Benefits Of Social Media

• 89% of respondents said that social media marketing has generated more business exposure.

• 64% saw lead generation increase by using social media 6 hours or less per day.

• 69% of marketers use social media to gather marketplace intelligence.

• 62% of marketers using social media for 2+ years reported a rise in search engine rankings.

• 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses.

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SEO TOOLS

There are lots of tools are available that help in SEO. But we are only going to describe only 3 SEO tools:

1. Google Adwords

2. Google Analytics

3. Google Webmaster Tool

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GOOGLE ADWORDS

Google Adwords is a service offered by Google that helps people to research keywords.

It is a free service offered by Google and shows average search results on specific and relevant keywords.

With Google Adwords, we can check the keywords with High Search volume and less Competition. Highly searchable keywords are more easy to rank well in SERPs.

Keyword Research can be based on Country, Category, Include, Exclude, Groups etc.

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GOOGLE ANALYTICS

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.

With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.

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GOOGLE WEBMASTER TOOL

• Google Webmaster Tools is a no-charge web service by Google for webmasters.

• It allows webmasters to check indexing status and optimize visibility of their websites.

• It is part of a marketing effort to reach out to Webmasters and promote Google services.

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BASIC BENEFITS

• Access to search statistics on Google

• Latest data regarding incoming links and internal links

• Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)

• Shows you keywords you are targeting and how effective they are

• Insights into crawling and indexing activity on the site

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Site Performance Metrics

Keyword

Ranking

Alexa

Ranking

Page

Rank

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SEO is an ever changing field

SEO takes time

More players in the internet are adopting SEO

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SEO Career and Salary

SEO Salary• Fresher: 5K

•Exp (1 to 2): 10 - 15K

• Exp (3 to 5): 15 - 20K

• Asst. manager: 25K

• Manager: 40K

Source: Internet

Note: Salary depends upon your knowledge and experience

SEO Career• SEO Trainee

• SEO Executive

• SEO Analyst

• Sr. SEO Excutive

• SEO TL(Team lead)

• SEO Manager

• Link building executives

• On page specialist

• Off page specialist

• ORM professional

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Gourav Manuja

Gourav Manuja