Benefits of Cross Platform Mobile App Development

Today, from small to large enterprises, all consider the need of a

business app, there are many questions that must be answered before

the actual process begin. But the most critical one is whether they

should build a native or custom - platform app?

However, choice of platform becomes easy when the target audience is

using the same platform but when their platform is different such as

iPhone, android, windows phone, blackberry or others, there is a need

to develop an app for multiple platforms.

Native mobile apps are those developed specifically for a certain

platform, such as iOS or Android, and run only on the platform they have

been created to fit. Cross-platform mobile apps, on the other hand, are

designed to work on any of a number of mobile devices, and with any of

the multiple platforms they run.

You must create an app which is adaptable on various devices so that

people can use it.

Develop your app with these two goals in mind: acquire as many

customers as possible and deliver highest quality engagement within a

target market.

Today, we’ll mention the benefits of investing in cross-platform mobile

app development:

Greater Reach

The more platforms you will cover, the more people you’ll be able to

reach. If your application that runs on two most famous platforms

(iPhone and Android), it will give you the added advantage of tapping

into greater market potential.

Easy Marketing

if your app has large number of fans, marketing becomes easier in the

sense that you don’t have to put extra effort catering to a specific set of

people.

One Instead of Many - Cost effective

It is easier to maintain and update if you have one application that runs

across all platforms. This will save you money.

Uniform Look and Feel

The overall design and feel of the app can be maintained across various

platforms if there’s a single code running on all.

Reduced Development Costs

If your team is developing one app this means they have reduced the

development costs of making apps for multiple platforms.

Speed

It can be potentially faster to develop a cross platform mobile app rather

than a native app for iOS and Android. . Making one cross-platform app

functional across all platforms can also be more efficient than building

multiple native apps from scratch.

Easier Updates

Because cross-platform apps are accessed via the internet, updates are

easy.

Use of Known Technologies

You can develop cross platform apps using the well know tools like with

Appcelerator, you can easily code in HTML5 and convert for different

mobile platforms.

By choosing the cross platform mobile app development, you can enjoy

the benefits of a faster turnaround time, low development cost, and

ease of ongoing management.

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