BECOME THE SMARTEST PERSON

AT YOUR ASSOCIATION WITH GOOGLE ANALYTICS

SaaS Company1996

Trade Associations and Chambers of Commerce

Benji CraigDIRECTOR OF DIGITAL MARKETING@ben j i c ra ig

ALBERT EINSTEIN

EXECUTIVES AND LEADERS OF TOP ASSOCIATIONS

TOP ISSUES

FAST COMPANY

TOP ISSUES

#1The fundamental model

of membership is in question

New vs. ReturningGOOGLE ANALYTICS REPORT

Landing PagesGOOGLE ANALYTICS REPORT

INSANITY: doing the same thing over and over again and expecting different results.

- ALBERT EINSTEIN

DO YOU HAVE GA INSTALLED ON YOUR WEBSITE?

SURVEY

TOP ISSUES

#2The adoption of private

sector business practices

Mobile Performance ReportGOOGLE ANALYTICS REPORT

Audience OverviewGOOGLE ANALYTICS REPORT

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.

- ALBERT EINSTEIN

IS YOUR WEBSITEMOBILE FRIENDLY?

SURVEY

TOP ISSUES

#3Talent

Organic SearchGOOGLE ANALYTICS REPORT

Search Analytics (beta)GOOGLE WEBMASTER TOOLS

Demographics: OverviewGOOGLE ANALYTICS REPORT

Education is what remains after one has forgotten what one has learned in school.

- ALBERT EINSTEIN

TOP ISSUES

#4Competitive intelligence

Referral TrafficGOOGLE ANALYTICS REPORT

Google SearchADVANCED

Google SearchADVANCED

Google SearchADVANCED

Google SearchADVANCED

You have to learn the rules of the game. And then you have to play better than anyone else.

- ALBERT EINSTEIN

WHAT IS YOURBOUNCE RATE?

SURVEY

TOP ISSUES

#5Disruption of members’

business

Content DrilldownGOOGLE ANALYTICS REPORT

Framed ContentEXAMPLE

Framed ContentEXAMPLE

The true sign of intelligence is not knowledge but imagination.

- ALBERT EINSTEIN

TOP ISSUES

#6Driving uptake in a competitive world

Network ReferralsGOOGLE ANALYTICS REPORT

followerwonkSOCIAL TOOL

followerwonkSOCIAL TOOL

followerwonkSOCIAL TOOL

followerwonkSOCIAL TOOL

Try not to become a man of success, but rather try to become a man of value.

- ALBERT EINSTEIN

WHAT IS YOUR BIGGEST QUESTION REGARDING YOUR WEBSITE?

SURVEY

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• ONE web-based centralized database

• Prospects, members, non-members and all reps in same system

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