BBC Developing Communities of Innovation - Thinking Digital Manchester 2015

Future of Content Retrospective & forward planning

Intro/holding slide

Developing Communities of Innovation

Tales from the Frontline:Public Service & the Creative Industries

Dr Adrian Woolard @adew

Image of love button..

We are investigating ways of capturing audience reactions, and exploring how we can use the data to inform the live audience, production teams, and audiences at home. ThWe are asking audience members topress their buttons when they are particularly enjoying or are moved by the discussion, and they may press as many times as they like.The buttons save a timestamp each time they are pressed, and synchronise this data via Bluetooth to a native Android app running on a paired smartphone. An analytics service then collates the data.For this experiment we are re-using hardware from our Internet of Things work exploring simple interaction methods for saving moments of BBC radio content.'e fob* is a small physical device that can provide simple feedback with minimal disruption.

List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things

Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout

Being part of innovation communities

The analysis found a positive contribution of the BBC to the Salford area in terms of employment, increased skill levels and spill -over effects. KPMG independent report on the online sector for BBC Trust finds that the BBC has had a positive economic impact on the sector via two channels, both resulting in overall market development and expansion:1, technology spill-overs driven by the BBCs innovation in the market; 2, and knowledge and skills spill - overs arising from BBC Online collaborations, partnerships and wider industry initiatives.

The BBCs move to Salford can be seen as what Paul Krugman describes as a 'small historical accident' which has started a path of attracting investment in creative activities.

An economic review of the extent to which the BBC crowds out private sector activityKPMG Report commissioned by the BBC Trust October 2015

List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things

Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout

Being part of innovation communities

Fobs learning (blog post later)

User centred innovationScaleDepthAgilityInsight

Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production

User centred innovationIndustryAcademiaSMEsAudience




Working with many universities and academic institutions

Experiments with immersive video and audio

BBC Philharmonic

ICoSOLE project

Experience 3D audio featuring the BBC Philharmonic orchestra - with 360 video

(Headphone/headset demonstration with visuals on screen)


Partnering with industry

News Labs (part of Connected Studio innovation network) driving innovation in BBC News online through story-driven journalism, technology and data, whilst promoting open standards

Connected Studio and News Labs host #newsHACK events that bring together people from across the media, journalism and academia to devise new concepts and ideas around digital news

SUMMA project working with academic institutions and international organisations, and given large European investment

Micro:bit

a pocket-sized computer to every year 7 child in the UK for free (up to 1 million)developed with 29 partnersfirst conceived by BBC Learning in 2012, and initially developed together with R&Dpart of the BBCs 2015 Make it Digital - a BBC initiative to inspire a new generation to get creative with coding, programming and digital technologythey will start to arrive in schools early next year

Bringing to life an idea through a huge partnership project (both within the BBC and then expanding to a range of national and international partners) then releasing on a massive scale to embed technology in the environments of young audiences through academia

Engaging and inspiring young people around technology and opportunities within the digital/creative sector

CTA: Up to one million Micro:bits will be rolled out across schools in early 2016 for children to try out



32Audience-led CreativeBriefs113 Workshops & Events2,979 Participants458 Companies1011 Ideas

What Connected Studio has facilitated in three years

30+Audience-led CreativeBriefs

109 Workshops & Events

2,946 Participants

458 Companies

935 Ideas

Brief

CreativeStudio

BuildStudio

Live onTaster

Audience input & insight

External agencies weve partnered with on (live) pilots this year, include:

Realise (Natural History Unit - Unearthed) AKQA (Natural History Unit Amana)100 Shapes (Radio 3 - Symphinity)Fish in a Bottle (Casualty First Day)The Connected Set (Format Entertainment I Am Smarter Than)The Swarm (Arts Artists Studio Unlocked)

CTA: Were got on-going programmes of work (namely the Future of Content programme) within Connected Studio that SMEs/digital/creative agencies can get involved in; visit the Connected Studio website (bbc.co.uk/connectedstudio) for the latest opportunities

Casualty: First Day demo (click through to pilot/walk-through video)



Video

Taster top line stats:

Launched January 201576 pilotsOver two million unique visitorsOver 36,000 ratings

Taster analytics custom dashboard:

Allows CS/Taster, pilot teams and stakeholders to track in a clear and straight-forward manner how pilots are performing

The dashboard provides an instant insight into pilot performance so effects of marketing and promotion etc can be judged

Key metrics available: interactions (tries, likes, shares, ratings), unique visitors, views (trend graphs), device used, browser used

CTA: Visit bbc.co.uk/taster to try out the latest pilots, or keep an eye on Connected Studio for opportunities to develop your own pilots to be hosted on BBC Taster

User centred innovationScaleDepthAgilityInsight


For all of us.Have your say on the future of the BBC: ends Nov 5th 2015 bbc.co.uk/tomorrowsbbc

For all of us. Have your say on the future of the BBC.

Every week, the BBC informs, educates and entertains almost everyone in Britain. As the cornerstone of the UKs creative industries, the BBC is also an engine for growth, supporting jobs and businesses in the wider economy.

The public wants a strong and independent - BBC that produces great programmes, gives them impartial news and ensures Britains voice is heard abroad.

Our programme of reform will ensure the BBC is fit for the internet age, focused on the things that matter to audiences, continues to support the economy and is an unashamed champion of British talent, content and creativity.

We look forward to working constructively with the Government in the months ahead to ensure the British public continues to have a BBC they are proud of.

Most modern technology is created by bringing together & developing capabilities which already existThe genius lies in the way they are brought together & improved. Lord A. Broers Triumph of Technology, 2005 Reith Lectures

bbc.co.uk/rd bbc.co.uk/taster bbc.co.uk/connectedstudio

R&D going forward - Opportunities

More from the Perceptive Media project (to be announced shortly), IP Studio, Venue ExplorerFuture of Content programme: current submissions being assessed for developing and piloting proposals around Smartphone Storytelling further calls for externals to submit ideas next yearFurther pilots including working with major television brands (inc 360 video on Strictly and The Voice), with new pilots going live each week for anyone to try out

Intro/holding slide