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Back to Basics: What Are Domain Names and How Do They Work

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Page 1: Back to Basics: What Are Domain Names and How Do They Work

What AreDomain Names

BACK TO BASICS:

AND HOW DO THEY WORK

Page 2: Back to Basics: What Are Domain Names and How Do They Work

WHY AREDOMAIN NAMES

IMPORTANT?

.blog.com.news

.org .co.uk

.academy

.tech

.baby

.photography

.mom

.car

.bike

.ca

.cool

.day

.de

.cloud

.pn

.us

.com

.one

Page 3: Back to Basics: What Are Domain Names and How Do They Work

In the early days of the Internet, a challenge

presented itself - how to identify each computer on

the web and allow them to communicate with each other.

CAN ANYONE

HEAR ME?

THECHALLENGE

19602016 1983 1982

The fathers of

the Internet came up

with a solution - TCP/IP.

Page 4: Back to Basics: What Are Domain Names and How Do They Work

19602016 1983 1982

THE SOLUTION

Each computer was assigned their own IP address

in form of strings of numbers, similar to

telephone numbers for people.

Heeey! I'm

72.167.131.92.

Hi

72.167.131.92.

nice to

meet you!

Page 5: Back to Basics: What Are Domain Names and How Do They Work

Domain names were introduced as a human-friendly

equivalent of IP addresses. Each domain name is

connected to a specific IP address.

19602016 1983 1982

DNS TO THERESCUE!

Page 6: Back to Basics: What Are Domain Names and How Do They Work

ANATOMY

Domain names are often confused with URLs

but they are not the same.

Page 7: Back to Basics: What Are Domain Names and How Do They Work

URL or Uniform Resource Locator points to a location of a specific

page/image/video, or resource in general, on the web and gives

information in which format it should be presented.

URL

Page 8: Back to Basics: What Are Domain Names and How Do They Work

TRANSFERPROTOCOL

https:// represents a transfer protocol and directs how data from a

web page will be transferred to your browser. Mom.me uses HTTP

Secure protocol that adds a layer of security on information that

is being transferred from its server to you and back.

Page 9: Back to Basics: What Are Domain Names and How Do They Work

DOMAINNAME

mom.me is a domain name. Everything that comes after the dot in a

domain name is domain extension, and in this case that is .me.

Page 10: Back to Basics: What Are Domain Names and How Do They Work

Everything after the domain name is used to identify the location

of specific content within a site. Where you would have shelves in

your closet, you website has different pages or blog categories.

/food/ is called directory or folder and lets us know that this

post belongs in the food cathegory.

DIRECTORY

Page 11: Back to Basics: What Are Domain Names and How Do They Work

The strings of numbers and letters that come last,

/35643-10-spider-cookies-halloween/,

are locating our Halloween sweets tutorial

and lead us to a specific blog post.

LOCATION

Page 12: Back to Basics: What Are Domain Names and How Do They Work

Domain names are an important part of our online

brands so it's very important we get them right.

or not.

MEMORABLEWE CAN MAKE THEM

AND MEANINGFUL...

Page 13: Back to Basics: What Are Domain Names and How Do They Work

Domain name is what people type in the browser to get to

your website – it’s important it reflects your brand andit’s easy to remember and type.

WHAT AREDOMAIN NAMES

USED FOR?

1. Online home for

your corporate or

personal website.

Page 14: Back to Basics: What Are Domain Names and How Do They Work

2. Branded short links for

social shares.

3. Branded email address:

[email protected]

4. Anything you

can think of

Page 15: Back to Basics: What Are Domain Names and How Do They Work

Physical addresses direct us towards our favorite stores or a

friend's home, domain names do the same for our favorite online

stores or a friend's personal website.

A domain name is not the same thing as a URL and certainly not

the same thing as a website. (More on that next time!)

Currently, there are more than 1000 available domain

extensions. There is nothing stopping you from getting creative!

RECAP

Page 16: Back to Basics: What Are Domain Names and How Do They Work

For more information about how internet works,

.ME domains, and how to build your online brand

follow my blog.

Follow .ME

BLOG