Audience profile Name: Cadeem Gordon Age: 17 Occupation: Student at Heath Park sixthform with a weekend job. Lifestyle: Is an athlete outside of education with an interest in gaming also takes part in the school annual performances. Favourite film genre: Fantasy Hobbies: Athletic, gaming, art, listening to music, drama and spending time with friends. Spending power: High, social grouping E. Cadeem receives a bursary from school therefore has disposable income. He has neither children nor a partner, nor does he own his own home, lives with family and doesn’t have to pay rent. Therefore his income in disposable and can afford to go to the cinema and buy DVDs.

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Audience profile

Name: Cadeem Gordon

Age: 17

Occupation: Student at Heath Park sixthform with a weekend job.

Lifestyle: Is an athlete outside of education with an interest in gaming also takes part in the school annual performances.

Favourite film genre: Fantasy

Hobbies: Athletic, gaming, art, listening to music, drama and spending time with friends.

Spending power: High, social grouping E. Cadeem receives a bursary from school therefore has disposable income. He has neither children nor a partner, nor does he own his own home, lives with family and doesn’t have to pay rent. Therefore his income in disposable and can afford to go to the cinema and buy DVDs.