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Dr. Dinh Le DatANTS Co-founder & CEO
[email protected] | +84 91 2323 911
BIG DATA & ADTECH IN THE NEW PERFORMANCE MARKETING AGEAgency/Marketer Sống Sao Trong Thời Đại Số Mới?
PERFORMANCE MARKETING SUPERDAY WORKSHOP 2016
Marketing
PERFORMANCE MARKETING TODAY PERFORMANCE MARKETING TOMORROW!
Machine Automation + Data + Artificial Intelligence
MYTH1: HUMANONLY USE
10% OF
OUR BRAINS
MYTH2: MARKETER
ONLY USE
10% OF
PROGRAMMATIC ADVERTISING
Source: ANTS, Wiki, Google 2016
ADTECH
Source: ANTS, DisplayAdTech 2015
Machine Automation + Data + Artificial Intelligence
ADTECH / TRADE DESKS
Source: ANTS, DisplayAdTech 2015
ADTECH / TRADE DESKS
Source: ANTS, DisplayAdTech 2015
ADTECH / MEASUREMENT
Source: ANTS, DisplayAdTech 2015
ADTECH / MEASUREMENT
Source: ANTS, DisplayAdTech 2015
ADTECH / VERIFICATION
Source: ANTS, DisplayAdTech 2015
ADTECH / VERIFICATION
Source: ANTS, DisplayAdTech 2015
ADTECH / DEMAND SIDE (DSP)
Source: ANTS, DisplayAdTech 2015
ADTECH / DEMAND SIDE (DSP)
Source: ANTS, DisplayAdTech 2015
ANTS,
ADTECH / DATA SUPPLIER
Source: ANTS, DisplayAdTech 2015
ADTECH / DATA SUPPLIER
Source: ANTS, DisplayAdTech 2015
ADTECH / DATA MANAGEMENT (DMP)
Source: ANTS, DisplayAdTech 2015
ADTECH / DATA MANAGEMENT (DMP)
Source: ANTS, DisplayAdTech 2015
PROGRAMMATIC AD & PERFORMANCEAUDIENCE BUYING / SALE FUNNEL
ConfidentialSource: ANTS, Google 2015
DIGITAL ADVERTISING“THE DREAM”
ConfidentialSource: ANTS, LumaPartners 2016
DIGITAL ADVERTISING“THE REALITY”
ConfidentialSource: ANTS, LumaPartners 2016
ConfidentialSource: Gartner, Publicis 2015
Unleash the full economic potential of #Digital Business!
ANTS | FPT Corporation / FPT Technology Innovation
Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199
FPT Building – 9th Floor, FPT Technology Innovation,
153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam [email protected] | http://ants.vn | http://fptventures.vn
THANKS FOR
WATCHING
Marketing
