300mActive global customer

accounts

13.5bGlobal monthly page views

61%**

UK audience reach

Global reach*** Amazon operates websites in 13 countries

Monthly UV

19.5m 925K 146.3m 28.2m 28.8m 31.3m 7.4m 13.6m 9.1m 5.0m 25.3m

MobileUV

95.6m 14.1m 18.6m 9.3m 4.9m 7.1m 4.1m

*Alexa Top 500 – Shopping - April 2015; ** ComScore, Amazon audience reach (mobile + desktop) –UK/US April 15; ***ComScore, MMX - April 2015 (Monthly UV); Mobile UV – Mobilens – April 2015; Amazon customer accounts, Q1/2015

1stGlobal Shopping destination

300k TBC

*

UKAmazon at a glance

Source: Forrester study, US Data, Why Amazon Matter Now More than Ever 7/26/2012

The Amazon impact

Where online customersbegin their product search:

30%13%Search Engines

The Opportunity

Average visit time:

7mins 59s*

Sources: *Hitwise average visit time, top 500 shopping sites, between Nov 2013 – Nov 2014

** Checkout Report Q1 2015: http://www.konversionskraft.de/conversion-optimierung/infografik-checkout-report.html

On average it takes 3 minutes and 12 seconds to complete a purchase online

The typical checkout process makes up too much of this time

Online Shopping Fact:The average checkout has 14.6 data insert fields**

Sources: Fireclick Index, Top Line Growth, 2012; Blue Research, 2013; Redshift research, 2014

SpeedOn average it takes 3 minutes and 12 seconds to complete a purchase online

Convenience86% of consumers are bothered by registeringon a website

Trust58% say better security measures would encourage online shopping

70% of shoppers abandon their cart

Purchase completion rates for one retailer

Purchase completion rates for one retailer

Purchase completion rates for one retailer

Purchase completion rates for one retailer

Usernames Passwords

The average Briton is dealing with 19 accounts!The Opportunity

92%of people have abandoned a site because they can‘t remember their account details

*Source: Janrain Data

Our Value Proposition

One username One password

One account

Address book Digital wallet

Customers don't need to leave your website. You can offer a continuous brand experience and increase conversion. Increase your sales with fast, secure and convenient checkout-experience for customers.

• Amazon Button placement in the basket allows quick checkout

• Customers use their Amazon delivery data and payments methods – only one click for confirmation

• Customers never leave your website. You can offer a continous brand experience and help increase conversion.

Pay with Amazon

The merchant shares only the value of the transactionwith Amazon

Get updated customer data from Amazon

Merchant

Customer NameEmail Address

Payment AuthorisationStreet + NumberPostal CodeCityCountry

The “data question”

Source: “Amazon: The Merchant’s Best Friend?”, PYMNTS.COM (June 25, 2015)

“It’s very easy – we don’t use the data….

Rule No. 1: Don’t ever compromise privacy.That runs part and parcel with Amazon’s focus on the customer.

Rule No. 2: Other merchants’ data is their data, while Amazon’s data is its own. Amazon doesn’t see other merchants’ shopping carts, and any data that it may share with partners is only done with the consumer’s consent….”Patrick Gauthier, VP of Amazon Payments

Higher purchase completion

Typical checkout

Purchase completion rate

Time

Time

66%

Purchase completion rate 82%

It works-case studies

Customers’ Trust

“Amazon is synonymous with online shopping. And being the size that it is and having the reputation that it does, there’s a high degree oftrust when a customer sees the Amazon logo.” -- Suzannah Taggart | Digital Marketing Manager, Soak&Sleep

*Based on Soak & Sleep case study https://payments.amazon.co.uk/casestudy/soakandsleep

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Higher spend

Higher average order value

Cart shareIncrease in conversion 15%24%34% Reduced

checkout time70%Source: AllSaints, September 2014

Increased conversion

Increase in conversion rate

Cart shareIncrease in customer base 12%25%10% Increase in

online sales18%

More customers

Source: engelhorn, September 2014

Traffic generation

Infrastructure

Value add partnerships

Broader opportunities

Increase purchase completion rateAbout half of your clients cancel the purchase if the shop is not optimized for the mobile device.* Thank You

Optimize SEO for mobile businessThe Google search algorithm now favors mobile optimized pages when searching on a mobile device.

Optimize Mobile to increase turnover