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Are you Looking for expanding your business??
Read everything you need to know about Internet Marketing here..
Areas Covered• Who is Imbibe?
• Why Internet Marketing ?
• What is Internet Marketing?
• 3 Key for Internet Marketing
• How do I get there?
Imbibe Credentials
• Imbibe is a fast growing organization, servicing clients in several industry verticals; providing a diverse range of services including enterprise development, corporate branding, content management, consulting etc.
• Recognized for our thought leadership regarding strategic planning and online marketing.
Why Internet Marketing ?
• To grow business and make it world wide web.
• Benefits of Internet Marketing• Targeted• Measurable Statistics• Pay per click advertisement• 24 hour online store
• Fastest way to grow a business.
What is Internet Marketing?
Key Components1. Search Engine Optimization2. Link Exchange3. Social Media Marketing4. Pay Per Click Advertising5. Classified Marketing6. Blog Marketing
3 Keys for Internet Marketing
SEO
SMO PPC
Search Engine Optimization (SEO)
It is a process effecting the visibility and promotion of a website.
Steps in SEO:1.Helps in analyzing website2.Content Optimization3.Classified Ad Posting4.Image Optimization5.Meta Data Tagging
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
SMO is plays an important role in generating publicity through social media platforms.
Method used for SMO:
• Add post on RSS, Blogging, Sharing photos and videos on social platforms.• Successful social media marketing caused for your more link ability.• Help your content Travel.
Connect Your ProfileSocial Media Optimization (SMO)
Pay Per Click (PPC)
• PPC is an internet marketing model, which used on several search engines and advertising networks like search engine, blogs and website etc.
• In this, you get the cost per click on your advertisement.
• Cost can be fixed per click or bid based, depending upon the advertising network
Pay Per Click (PPC)
Email Marketing Optimization (EMO)• Email marketing is a powerful tool to
promote your business.
• With the help to several software you can setup your emails to automatically send the right message at the right time.
• Cost-effective, limitless Possibilities, scalable
• Use Newsletters, follow-up campaigns
How Do I Get There?
Take an Integrated Approach
• Create content for your business.• Target the right audience• Analysis the keywords• Use the best material related to your business.
Spread all content and share
In-House Vs. Outsourced Internet Marketing
Why not just do it yourself?• Great option if you have the interest, resources, commitment
But outsourcing has its own benefits• You can remain focused on your core business activities.• Often produces better ROI
Both choices have their Pros / Cons
Next Steps
• Consultation to discuss business goals
• If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process
• Email [email protected] to learn more
Resources
Online Tools, Resources, Products• Keyword Research
– Google Adwords Keyword Tool – Wordtracker Scout– Keyword Spy
• Duplicate content checker– Copyscape
• Free site analysis tool– HubSpot Website Grader
• Books– Don’t Make Me Think
by Steve Krug
– The DipBy Seth Godin
• Imbibe.in We are creating more content, products
and services on the topic of Internet Marketing and Will provide you in
coming weeks and months
