What is an Explainer Video

An Explainer Video is a short, fun and informative video that is usually 60-90 seconds. It is light, entertaining, fun to watch and captures and retains viewers more effective than just text or boring videos

Explainer videos are short online marketing videos used to explain your company's product or service.

Examples: Explained, Animated, Understood!

GoalWise Explainer Video Quick Ride Explainer Video SEAROCKERS animated video

Examples:

GigeNET”s DDoS Protection Animated Video

GoalWise Explainer Video

Kidobotikz Web Video Care (NGO) New Delhi

apiOmat animated video DEJORIS explainer video

Who We Are?

Again Studios is an animated video production company which creates animated explainer videos to explain your concepts, services, products or causes. These videos are aimed to be genuinely interesting and attracts attention and encourage users to share it with their social networks. You can add these videos to your website, promote it on YouTube, show it as an presentation to your prospective clients and even play it on your LCD display at trade fairs.

Animated videos are best way to promote your ideas, services, products or causes. If someone is reading simple text on your website than there is much more room for misunderstanding but with videos you can show exactly what you mean. People learn more by watching videos than reading text.

How Much Does an Explainer Video Cost?

The number one question we hear from people is “how much does an explainer video cost?” For our purposes here, we're talking about a 60-second animated explainer video, which is typically the most popular offering. As you'd probably expect, you can find a wide range of prices out there, anywhere from $1,200 to $15,000.

Top Reasons for Having Explainer Videos

When Google was setting their algorithm for search rankings for the year 2016, the amount of time that visitors stay in a website was mentioned as a leading factor for top ranking. You therefore need to keep your audience as much as you can in your website. If you are running a business website, you can try making explainer videos as a way of keeping your traffic locked into your website.

Explainer videos not only work to keep your website visitors locked in your website but also ensure that you get financial gains that you would not have gotten without these videos. It can therefore be said that explainer videos are beneficial to website owners. It is out of this that the top benefits of having explainer videos will be highlighted.

Explained!

Increase Conversion Rates

One of the major reasons why you need to have an explainer video in your website is to increase your conversion rate. A recent survey by Video Rascal revealed that 85% of people are more likely to buy a product if it has an explainer video accompanying it. You can explore this business opportunity by having explainer videos in your website.

Improve your Website Ranking on Google

Every year, Google releases their algorithm for search rankings. Over the many years, one factor has remained constant. Websites with videos are 50 times more likely to get a first page ranking according to Google’s ranking factors.

Furthermore, if the video is interesting and actually works to keep traffic locked in a website, Google ranking is also likely to be increased.

Clarify the Objective of the Product

You don’t want people misinterpreting your product. For this reason, you will need an explainer video to clarify the objective of the product and clear any element of ambiguity that might confuse your customers.

Grab Audience Attention

The best way to promote a product is by ensuring the audience’s attention is contained. Explainer videos help in grabbing audience attention and thus have a chance to sell your product.

Easily Sharable

With many internet users spending most of their time in social media, you definitely want your product there. Explainer videos can be shared easily to social media sites. The video will not be confined in your website alone but get a wider reach through the share button.

The result of it all is that you will have great Return on Investment (ROI) since you will spend lesser money compared to the prospects that you stand to gain. Therefore, it is evident that explainer videos are simply the best way for you to improve your business.

5 Reason to create a video for your website

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.

Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.

Typical Visitors don’t read entire content of your website

When a visitor visit your website, in few seconds he will decide whether to stay for more time or leave the page and search for another site. These few seconds are very important to impress your visitor. Adding a short video to your website, will make it more informative and interesting.

1

Information retention is more after watching a video

Studies suggest that three days after visiting a website, people retain 10% of what they read, 35% of the informative graphics that they see and 65% of what they see and hear via a video. Illustration are superior to text and videos are superior to illustrations.

2

Increase Credibility

Hearing and seeing about your products and services has more credibility and helps you to connect to your visitors on an emotional level.

3

Video is worth a million words

If a picture is worth a thousand words than a video is worth a million. It makes no sense to spend 15 minutes reading what a video can explain in 2 minutes.

4

People like watching videos

A survey done by Forbes in October 2010 suggested that 80% of senior executives are watching more online videos today than they were a year ago.

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8 Rules for Explainer Video Production

Explainer videos are in great demand in the business world. These simply are the videos that are made by an operator and are usually animated, and are used for marketing of any products or services of a company. Explainer videos serve to be very economic and effective for the purpose of marketing and is always the best chosen option for the same.

Hiring a professional explainer video maker always helps the marketing aspect of a company but this should also be done after careful examination of what kinds of videos have been previously made by the video maker and if the videos actually are good and efficiently serving the purpose of marketing. Bad explainer videos do not catch enough attention of the customers resulting in reduced publicity and reduced revenues and these videos become bad because of certain crucial mistakes which should always be kept in mind while creating an explainer video.

Script

The most important aspect in an explainer video is the script of the video. Script should be written by a person who understand the elements of storytelling and has the ability to visualize a story flow. This is best done by professional.

1

Voice Over

The voice cover of the video is important. A fluent voice with appropriate intonations is always preferred as it creates a great impact on the viewers and can greatly help in the marketing process.

2

Research

Always complete research should be done regarding the service to be marketed. This is because this research will help incorporate useful things in the video. Also, if a similar service exists in the market, finding complete information about it helps find its flaws and display why the respective service is better than the existing one.

3

Audience

The research done should always be used to make the explainer video better to serve the right audience. It isn’t necessary to please everyone because it often arises the situation of “neither here, nor there”. So prioritizing the right audience is important.

4

Duration

Time limit of the explainer video is not something to be caught up with. Although it is rightly said that shorter is always better, if the video is not able to incorporate all useful information, duration of the video is bound to increase and an appropriate video can be created.

5

Placement

Correct placing of the video is important. Common mistake done by the companies is that they place the video on the ‘About Us’ page rather than their home page. The video should just catch the eye of the viewer as soon as the website is opened and hence it is advised to place the video on the home page.

6

Planning

Proper planning of the video. Aspects like placing of the video, content of the video, budget of the video, right viewers of the video and so on, should be considered and given enough thinking before releasing the video.

7

Testing

Effective testing of the video. The video should be tested properly i.e. audio separately and video separately before it is released. If it sounds and looks efficient, only then it should be considered to be released.

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We are an friendly team and would love to hear what you have to say. We are located in Kalka near Chandigarh, India. Don’t hesitate to contact us, even if you are from a distant country. We are already working for clients from U.S and Europe and have good experience in online communication.

www.AgainStudios.com

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PhoneUSA: +1 (408) 757-0788India: +91 98963 11788

Best way to reach us is via email at hello@againstudios.com