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This is a Advertising Survey for people who want to advertise in Spanish websites. Within the contents, there is a brief explanation of how does AdWords works and the cost of advertising divided by sectors such as food, drinks, automobile, electronics, leisure, finance, renting, health, training, transportation, among others.
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Advertising in Spain
Siteengine Inc. (Tokyo, Japan)29th May, 2014
http://www.siteengine.co.jp/en/[email protected]
AdWords
NUMBER ONE
• This is the Google Advertising network that covers all the world. It’s the number one advertising agency in Spain.
• It reaches aproximately 64,700,000 publishing spots in Spanish websites.
We will explain how does it work in the following slides.
AdWords
PRICE SYSTEM STEP BY STEP
1) Your company choose how much does it want to spend per month (CPM- Cost Per Month) and the maximum cost per click (CPC- Cost per Click) in your advertisements.
2) AdWords has an automatic bidding system and will place your advertisements over the publishing Spanish sites following your CPCmax and CPM. Therefore, if you set a higher CPCmax you will increase the probability of publishing your advertisement.
3) The system will automatically reach your CPM approximately.
4) Your company will only pay if a customer clicks on your advertisement.
AdWords
PRICE SYSTEM HELPFUL TABLE
GENERAL CASE
CPCmax CPMProbability to publish your advertisement
Clicks on your advertisement
Case 1 LOW HIGH LOW HIGH
Case 2 HIGH LOW HIGH LOW
EXAMPLE CPCmax CPMProbability to publish your
advertisement
Clicks on your advertisement
Case 1 10 YEN 10,000 YEN LOW 1000 or more
Case 2 100 YEN 1,000 YEN HIGH 10 or more
NOTE: You will only pay when your advertisment is clicked.
The best Case for your company should be decided taking into account the product you want to sell.
AdWordsAdvertisement: Location, Network and When
1) You can select the Location. If you want to advertise only in Spain, you can select it in the location section by countries.
2) AdWords lets you select 3 kind of networks.
3) You can select When do you want your advertisement to be published
Network When to choose itAvailable
advertising formats
Search Network only
When you want to reach customers searching for your specific product or
serviceText
Display Network only
When you want to give awareness for your brand or new product
Text, image, rich media and video
Search Network with Display Select
You want to reach all kind of potential customers. (RECOMMENDED)
Text, image, rich media and video
AdWords
PRICE PER MARKET (ESTIMATION): Perishables: FOOD
Perishables: DRINKS
CPC max Impressions / day Clics / day
10 YEN 5,700 35
20 YEN 7,300 65
50 YEN 9,500 90
100 YEN 11,100 115
CPC max Impressions / day Clics / day
10 YEN 3,700 25
20 YEN 4,500 46
50 YEN 5,600 63
100 YEN 6,600 83
AdWords
PRICE PER MARKET (ESTIMATION): Durable Goods: Real Property
Durable Goods: Automobile
CPC max Impressions / day Clics / day
10 YEN 18,400 132
20 YEN 41,800 254
50 YEN 62,000 396
100 YEN 65,200 462
CPC max Impressions / day Clics / day
10 YEN 16,900 170
20 YEN 22,700 271
50 YEN 27,500 341
100 YEN 29,800 405
AdWords
PRICE PER MARKET (ESTIMATION): Durable Goods: Clothes
Durable Goods: Costume Jewelry
CPC max Impressions / day Clics / day
10 YEN 88,300 1,194
20 YEN 108,500 2,182
50 YEN 125,500 2,532
100 YEN 137,000 2,792
CPC max Impressions / day Clics / day
10 YEN 20,600 254
20 YEN 30,400 346
50 YEN 39,100 424
100 YEN 42,600 490
AdWords
PRICE PER MARKET (ESTIMATION): Durable Goods: Jewelry
Durable Goods: Home appliance
CPC max Impressions / day Clics / day
10 YEN 724 8
20 YEN 887 12
50 YEN 1,034 15
100 YEN 1,328 17
CPC max Impressions / day Clics / day
10 YEN 14,800 185
20 YEN 19,400 285
50 YEN 27,700 373
100 YEN 34,500 471
AdWords
PRICE PER MARKET (ESTIMATION): Durable Goods: Electronics
Services: Leisure
CPC max Impressions / day Clics / day
10 YEN 101,300 1,178
20 YEN 124,800 1,458
50 YEN 150,300 1,833
100 YEN 166,200 2,104
CPC max Impressions / day Clics / day
10 YEN 2,700 25
20 YEN 4,500 43
50 YEN 6,800 49
100 YEN 7,800 92
AdWords
PRICE PER MARKET (ESTIMATION): Services: Renting
Services: Health
CPC max Impressions / day Clics / day
10 YEN 11,200 97
20 YEN 16,700 159
50 YEN 18,900 210
100 YEN 20,100 240
CPC max Impressions / day Clics / day
10 YEN 8,800 98
20 YEN 10,200 167
50 YEN 12,300 207
100 YEN 14,300 254
AdWords
PRICE PER MARKET (ESTIMATION): Services: Training
Services: Transportation
CPC max Impressions / day Clics / day
10 YEN 8,300 60
20 YEN 11,300 91
50 YEN 15,800 135
100 YEN 18,200 169
CPC max Impressions / day Clics / day
10 YEN 8,600 123
20 YEN 10,700 202
50 YEN 14,200 247
100 YEN 17,700 290
AdWords
PRICE PER MARKET (ESTIMATION): Finance
CPC max Impressions / day Clics / day
10 YEN 8,300 139
20 YEN 10,500 194
50 YEN 14,700 262
100 YEN 18,200 338
AdWords
AdWords will place your advertisement
depending on 2 different factors:
1. The customer typed in the search engine similar key words as you set in your advertisement.
2. The CPCmax that you have set (the higher CPC, the highest probability of winning the bidding).
AdWords system places your advertisements
deppending on the customer, not on the website.
About us
Website: http://www.siteengine.co.jp/en/
Facebook: http://www.facebook.com/siteengine (Japanese)
Email: [email protected]
SITEENGINE INC. is a global webmarketing agency based in Tokyo, Japan.
We help brands to expand their business in South East Asia. We translatewebsites and ads into Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese,Khmer and Japanese.
We have an affiliate in Bangkok, Thailand.
