Aar training

Not AN Agency. But your Online Partner, Guide & Mentor

(REG NO: 53318980B)

Soumik Chakraborty

Founder & Online Entrepreneur Mob: 92370744; Email: [email protected]

Member of Social Media Training Certificate

Index

�  Why AAR

�  Why Training

�  SEO

�  SEM

�  SOCIAL

Mobile: 92370744, email: [email protected]

Why AAR Over 10 Years of Experience Working, Handling Campaigns Projects & meeting KPIS for: (All Online, Search (SEO/SEM), affiliates, media. Partnerships, CRMs and Social)


Why AAR �  Speaker at Digital Conferences

�  Guide and mentor for various companies.

�  Trained staff of various companies in over 5 different countries.

�  Over 8 years hands on experience in all things digital (SEM, SEM, Social Media, Strategy, Budgeting, eComm, CRM and more)

�  NOT AN Ad Agency. But your Guide and Mentor

�  Given Training through MDIS membership. Corporates signed up with payment to attend course.

�  Registered as Sessional Lecturer in James Cook University.

�  Trained and mentor staff at multiple countries and companies throughout my stints. (PH, MY, ID, SG, HK)


Why Training


•  Acquire the Skills Required to compete in this online world. Become an online marketer.

•  Learn Online marketing and start earning online and generating revenue

•  Hone yourself and your employee skills in various online marketing platforms and strategies.

•  Save money by not hiring specialized manpower who will demand more, by training your staff to that level. You can also save the management fees you pay vendors to manage your campaigns.

•  Manage your vendors properly. Make sure they do not overspend or underspend.

•  Provides customized training for companies or students

•  Group discounts and other financials can be discussed later.

SEO (search engine optimization, organic search)


(Hands On Training with focus on hands on current industry related work). Training Duration 1 Day. With Work to be done from home after class and submitted.

(Benefit - High Rank, SEO doesn’t require media money to implement like ads.)

•  Introduction •  How Search engines work •  Components of SEO (coding and keywords) •  HTML coding •  ON page - SEO scripting •  OFF page - SEO scripting •  Best practices and tips, that has worked •  How you can benefit by knowing SEO - Prospects •  Free Consultation, if trainee/student wants to launch his/her website and do seo.

SEM (search engine marketing, paid search)


(Benefit - Ad ranks high, pay less, more conversion)

•  Introduction •  How search engines work (IF SEO & SEM taken together this part will be

skipped) •  How Google ranks ads and how are they displayed •  All you need to know about Search Ads •  Types of ads •  Components of an ad (copy, keywords & other components) •  Creation of a campaign •  Create campaign > ad account > •  Do keyword research > How to Select best keywords •  Ad copies and other components •  Launching ad •  Re-targeting and other methods •  Tracking and conversions •  Includes consultation of 1 live campaign if you are running it or intend to

run

Social Media Marketing (Facebook & Instagram)


(Benefit - Ad ranks high, pay less, more conversion)

•  Introduction •  What is Social and why is it important •  Aspects of social (conversations, engagement, community, ads) •  Explanation and best practices of conversations, engagement &

community management •  Creative and copies - Engagement •  Listening - Why its important and how to do (free tools) •  Ads - Facebook and Instagram guidelines and requirements •  How to create best performing ads •  Type of ads & Creative and copies - Ads •  Targeting and audiences •  Custom Audience and Re-targeting •  Pixel creation, custom pixel and tracking conversions •  Includes consultation of 1 live campaign if you are running it or

intend to run

Contact

Soumik Chakraborty MBA by education, Entrepreneur by profession

Founder & Online Entrepreneur

Mob: 92370744

Email: [email protected]

Internet

Aar training