Key Digital Marketing Trends For 2017

By: Piyush AggarwalDigital Marketing Strategy Expert, Trainer, Blogger & Startup Consultantwww.piyushaggarwal.me@removethelines

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February 2017

A Recap of 2016, and Crystal Gazing into 2017

Over a decade long experience in spearheading high value digital marketing projects, customer acquisition strategies, business development, building and managing end to end account management & ad operations teams ground up.

I am an accomplished & immensely versatile digital marketing leader with extremely powerful communication, client consulting and entrepreneurial skills.

My mission is to help individuals & brands to take faster business decisions using data analytics and get the most out of their sales & marketing efforts in the digital world.

Introduction

@removethelines

Follow me on Twitter @removethelines

2016 Digital Marketing Round Up

Google introduced ‘Daydream’ as its VR platform for the Future.

Launched its much awaited android flagship device ‘Pixel’.

Google launched “Assistant” as an upgrade to Google Now.

Google made a comeback in the chat messenger space by launching Google Duo & Allo with voice support.

Google Adwords removed its text ads from the sides and switched to 4 ads on the top.

Adwords launched new expanded text ads design for all devices.

Google created separate engine for bidding on mobile.

Google handled 2 Trillion searches in 2016.

Google started testing Promoted Pins on the Maps in few geographies.

Google India posts 44% rise in revenues in 2016

Facebook decided to focus more on UGC in newsfeed and less of published news sources.80% of Facebook’s advertising revenue comes from mobile devices.More than 50% of Facebook audience are mobile only and never accessed it on desktop.

50% of Top 500 news sources online published live video content in 2016 (Source:socialbakers)

Facebook has announced the launch of Marketplace, a new tab on its app, that will allow users to buy and sell goods to others

You can now livestream right from the YouTube app

9 Digital Marketing Trends not to be ignored in 2017

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Follow me on Twitter @removethelinesSource: e-Marketer, Flurry Analytics, Google Insights, Morgan Stanley Report, InMobi , 2015

Trend # 1

Video 2.0

An average social users consume a total of 66 minutes* of online video each day.

Short videos (vines, insta videos) and live videos (FB live, Periscope & Meerkat) have fueled the video growth.

Follow me on Twitter @removethelinesSource: e-Marketer, Flurry Analytics, Google Insights, Morgan Stanley Report, InMobi , 2015

Trend # 2

App First

~82% of mobile media time is spent through apps only. 90% social media engagement time is on apps only.

Follow me on Twitter @removethelinesSource: e-Marketer, Flurry Analytics, Google Insights, Morgan Stanley Report, InMobi , 2015

Trend # 3

Search

~48% of digital buying journeys starts in a search engine and only 26% in mobile apps.

Follow me on Twitter @removethelinesSource: e-Marketer, Flurry Analytics, Google Insights, Morgan Stanley Report, InMobi , 2015

Trend # 4

eCommerce

~41% of ecommerce sales in India are happening through mobile only which is highest in the world.

Follow me on Twitter @removethelinesSource: Marketing Land*, Social Sprout**, relesoo.com

Trend # 5

Video Content Is Everything

• 62% of all google searches are about a video posted somewhere on the web.

• Videos get 50 times** better organic page ranks in Google as against plain, static text results.

• Video searches garner 41% higher click-through rate as compared to plain, static text content

Follow me on Twitter @removethelinesSource: Eloqua & Google

Trend # 6

Customer journey is dominated by Mobile

• 70% of mobile search queries, lead to an action within out hour.

• 76% of mobile searches about local businesses results in visitation to the store.

Follow me on Twitter @removethelinesSource:* Searchengineland.com , **Business2Community.com

Trend # 7

Local search to become even more important

• Local searches lead 50% of mobile visitors to visit stores within a day.

• 30% mobile searches are conducted in hopes of finding local results, e.g. stores open now, food available now, local dealers, local brand stores etc.

Follow me on Twitter @removethelinesSource:* Google

Trend # 8

Search palette is growing faster than you think

• According to Google, 15% of searches are unique and have never been searched for before, which shows that users are continuously finding newer ways to discover the world around them.

Follow me on Twitter @removethelinesSource:* Statista, June 2016

Trend # 9

Desktop is far from being dead in India

• According to Statista’s latest report, while desktop advertising continues to see a free fall in 2016, it is still significantly huge compared to Mobile and the trend isn’t going to change in the next few years either.

Follow me on Twitter @removethelines

In many ways, 2016 was indeed an year that belongs to ‘Digital Transformation’. Overall digital adoption went up, as more and more people joined the social media bandwagon, courtesy massive growth in the mobile ecosystem across India & sub-continent.

With increased focus by CMOs towards customer first approach, role of tech in marketing became even more stronger as the UI & UX took the front seat in every digital strategy.

Whether it is running campaigns in social media, SEM & SEO , Email or Affiliate Marketing, creating a DATA FIRST APPROACH is no longer optional for brands.

Summary

By: Piyush AggarwalDigital Marketing & Strategy Expert, Trainer, Blogger & Startup Consultantwww.piyushaggarwal.meFollow me @removethelines