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6 MISTAKES OF KEYWORD RESEARCH
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Presented By: Syed Al Fa Sunny
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KEYWORD RESEARCH
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in search engines.
# https://en.wikipedia.org/wiki/Keyword_research
SHORT TAIL KEYWORDProblem occurs when you use short tail keywords, you have to face a big competition in getting a good rank in search engines.
When we think about long tail keywords, they are less competitive than short tail keywords.
If you want to target a specific group of people, it would be easy with long tail keywords. As these have low competition, the traffic will be limited. The visitors coming through long tail is more targeted. If you think as a searcher, you will get the idea. People are always trying to search what they want other than search common things.
PLURAL KEYWORDSMany people target plural keywords, such as garden sheds. The problem here is that people tend to search for singular terms.
Let’s face it, if you were looking for a new lap top, you’re more likely to look for a lap top as opposed to lap tops.
RELYING ONLY ON GOOGLE KEYWORD PLANNER Google Keyword Planner is a great tool but it doesn’t actually give you any
information about a keyword’s competitiveness, which is crucial information if you’re running an SEO campaign.
Google Keyword Planner is also not very good at generating relevant keywords that aren’t closely related to your seed keyword.
For example, typing in the keyword “martial arts” in Google keyword planner gives you a list of keywords associated with martial arts, but it doesn’t mention a number of popular martial arts – let alone obscure martial arts niches, or top selling products.
Google Keyword Planner should be just one weapon in your intelligence-gathering arsenal. If its is the only tool in your keyword research arsenal, you’re missing out on crucial information necessary to do accurate, efficient keyword research
COMPETITOR’S KEYWORDS
This is another big mistake is not looking at your competitors keywords. First you think, why are you optimize your SEO strategy or organic search presence? Obviously, move forward than your competitors, is not it?
All of effort you are putting to grab the top places of search page results than your competitors.
If you don’t research the competitive keywords then you may not able to select the targeting keywords, targeting keywords are the main arsenal to get the organic search from SERPs.
You should research your keyword competition then you know your competitors keywords and their ranking. This research information gives you the best idea to select the targeted keywords for your own.
NOT MONITORING SEARCH TRENDS
When considering keywords to target, consider how their popularity trends over time so you can get ahead of a potential search boom before your competitors.
This is also a crucial research tactic for seasonal businesses so you have enough content written in advance to rise in the search rankings during the off-season, and keep you in the top when your season is in full swing
NOT SPEND ENOUGH TIME
Keywords are the main foundation of online marketing. Most of companies or people not spend enough time at keyword researching. They should spend time to do keyword research properly. Because the keywords you target for organic search, the keywords or key phrases you buy in pay per click and the keywords you focus on in your content, images and videos. So all of tasks you need to choice good keywords.
As keyword research is one of the main part of SEO success, you need to spend enough time at good keyword researching. Otherwise, your SEO strategy will not get successful for poor keyword choice.
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