6 Misconceptio

ns of Site Personalizati

on

1.Customers Don’t Like Sharing Info

74% of online consumers get frustrated when site content like ads, offers, or promotions appear to have

nothing to do with their interests.

1.Customers Don’t Like Sharing Info

Of people under the age of 34, 62% already say they would be willing to share information as

personal as their geolocation to receive the most relevant content

2. It’s Creepy

77% of consumers report they would trust businesses more if they explained how they are using personal information to improve their online experience.

3. It Only Yields a Better UXBusinesses currently personalizing web experiences

are seeing an increase in sales of 19% on average.

3. It Only Yields a Better UX

Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same

for all visitors.

4. You Have to Have A LOT of Content It’s reported that scarce resources hold back

44% of companies from investing in, or improving their personalization efforts.

4. You Have to Have A LOT of ContentBut small sites and independent properties have the opportunity to use targeted content through

real time segmentation to provide better recommendations, messaging, and campaigns to the

right audience.

5. It’s Expensive and Time ConsumingMany sites are already using basic personalization with 85% agreeing or strongly agreeing that their efforts are based on broad segmentation and simple clustering to execute in individual channels.

5. It’s Expensive and Time Consuming

.. And 83% indicating the same for use of simple business rules and triggers to execute across digital channels.

6. It’s Expensive and Time Consuming 94% of companies surveyed agreed that personalization is critical to their current and future success

6. It’s Expensive and Time Consuming60% of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial

Technology has not only given hotels a wealth of information on consumers’ habits and preferences; it’s also given them the tools to turn that data into a more personalized stay from booking to check-out. - Samantha Shankman, Skift

SourcesJanrain, http://janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/

JiWire, http://www.jiwire.com/sites/default/files/JiWire_MobileAudienceInsightsReport_Q42011_2.pdf

CMO, http://www.cmo.com/articles/2015/2/18/mind-blowing-stats-personalization.html

Econsultancy, https://econsultancy.com/blog/10194-the-roi-of-personalisation-infographic