Upload
hotelogix
View
27
Download
5
Embed Size (px)
Citation preview
Visit us at Hotelogix
5 Reasons Why your Hotel Needs a Blog
Everything from your brand visibility with search engines to your credibility
with guests is affected by your property’s blog – or lack thereof. Content
marketing has become one of the biggest and most powerful trends in the
marketing world. While blogs are relatively inexpensive to maintain, they can
be a huge draw to your website. A successful blog can gain repeat customers,
be the tipping point for a potential customer or expose your property to
someone who would not have found it otherwise.
There are many
benefits of blogs
to your website
– blogs can
increase your
hotel’s ranking
on Google, it
gives your
guests a better
idea of what to
expect from your hotel, highlights special offers or packages to increase
bookings, directs people to and from your social media accounts, helps create
a strong presence in market and most importantly plays a crucial role in
bringing in new customers.
So, before you sit to write a blog post you need to understand what the
benefits of blogging can be for your hotel. Let’s start by looking at top 5
benefits of blogging:
Blogs can bring new customers: Believe it or not, blogs are a great way to get
new customers to your website. A blog brings in different set of customers and
it also encourages visitors to keep returning for new blog content. Blogs are a
great way to attract visitors who use search engines for information on specific
hotels, therefore, making your website a reliable source for new customers.
Visit us at Hotelogix
Blogs keep your website fresh on content: If you churn out fresh content
regularly via blogs then your website will surely find its way up in Google’s
rankings. Search engines usually look for fresh and interesting content and if
you stop publishing it then your website will become stagnant and your
rankings will automatically decrease. So, blogs work as a rescue mechanism to
keep your site fresh and content rich.
Blogs help create an identity: Blogs are the easiest way to create a strong
identity in the hospitality industry. If you don’t post any information then you
don’t even exist in the market. Therefore, use blogs to your fullest advantage
to share all hotel related information and create a strong identity for your
brand in the market.
Blogs help develop relationships: Since people are growing to be net savvy,
most guests prefer to post their queries through the comment section on blogs
rather than calling up the hotel or sending mails. So you can build relations
with your guests through blogs by answering their queries through blogs.
Another benefit is that if you answer a popular question then it will become
easier for others who are looking for the same question on search engines. In
essence, you’re providing an answer not to just one person but many others.
Blogs showcase your company’s highlights: If you wish to highlight a special
promotion or a new deal, you may not have an ideal spot to put this
information directly. Blogs are the best way you can communicate with your
guests by telling them about your new offerings and services. Also, search
engines will index them in their list of results for people looking for
information. Blogs are a great platform to stockpile all the information you
want to share.
These are just the basic benefits of blogging. Blogging can be quite rewarding
for your hotel business. Most importantly, blogs are a way to humanize your
brand globally. In the hospitality industry, it is extremely important for your
readers to feel like they are comfortable with you and that they can connect
with your property. (Also read: 7 Low-Budget Marketing Ideas for Your Hotel)
To read more information rich articles related to the hospitality industry,
please visit Hotelogix Blog