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January 2015 Webinar Top Web Trends

2015 Web Design Trends

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Page 1: 2015 Web Design Trends

January 2015 WebinarTop Web Trends

Page 2: 2015 Web Design Trends

Scrolling is theNew ClickingIt is becoming morecommonplace for sites to optfor scrolling instead of linkingas a means to display content.It is easier to scroll than toconstantly click and wait forpages to load – especially on amobile device.

Page 3: 2015 Web Design Trends

Website Performance and SpeedOur tolerance for slow sites is lessening.

• Make sure you don’t use too many images in photo sliders• Make sure images are pre-sized and compressed beforeuploading them to website• As a general use, don’t auto play videos• Go with a reputable web host with a fast server• Make sure you have a knowledgeable web developer

Page 4: 2015 Web Design Trends

Custom Photography• Consider hiring a professional• Ensure images are unique to your brand• Quality photographs are especially important forecommerce• Try to take your own (need good camera and some skill)• If you go with stock

• See who else is using it – www.tineye.com• Customize or personalize it in some way

No more of this please

Page 5: 2015 Web Design Trends

Big Images and Backgrounds• Image Backgrounds• Large Image Sliders andBanners• VideoExamples• www.homesteadgardens.com• www.annapmicro.com• www.grainandmortar.com• www.paypal.com• www.isurfbecause.com

Page 6: 2015 Web Design Trends

Infographics

www.jeffbullas.com

www.wpnewsbank.com

Infographics provide an easy way to convey large amounts ofinformation with a high degree of retention.

Page 7: 2015 Web Design Trends

Flyout Menus

Seen now ondesktop as well asmobile interfaceswww.rawnet.com

Page 8: 2015 Web Design Trends

Responsive Websites

Page 9: 2015 Web Design Trends

Responsive is Now Industry Standard

• Layout adjusts based on the size of the browser window• Page elements are restyled so they are easy to use on a small screen• If your site is not responsive, your user will be served a hard to read, tiny version of yoursite and forced to pinch, zoom and scroll left/right• Studies tell us users feel frustrated if a site is not responsive• Google now labels mobile friendly sites in its mobile search results• Mobile friendliness will soon become a search ranking factor