w/ Pyne

Q2. The last time you wrote an online review of a product or service, you were ____.

Q3. The last time you used your phone in a store, you used it to ________.

Pleased

Angry

46answers

41%

59%

48answers

Take a picture of a product in the store

10%Call someone

42%

Conduct online research about a product in the store

48%

Q1. When researching products online,which reviews/ratings do you read first?

The following is independent research that I conducted, using Pyne App (http://getpyne.com) as a polling platform. Pyne did not sponsor, and is in no way afilliated, with the study.

I. Retail and Ecommerce

Editor’s ratings/reviews

56answers

14%

User ratings/reviews86%

Q4. Which of the following best describes why you own certain movies on DVD or digital download?

II. Media and Entertainment

40answers

“It’s a collector’s edition”12% “I want to watch

it again”60%

“It is better resolutionor hi-def, or 3D”

13%

“It’s for my child(ren)”

15%

Q5. For Music, I use ________.

Q6. I watch more movies and TV showson my ________.

by @userexperience

40answers

42% 53answers

A turntable2%

mp3s or iTunes34%

Pandora22%

Spotify

58answers

Computer/Laptop29% TV

50%

Tablet12%

Smartphone9%

Q8. I’m most likely to give out my personal info.,(name, date of birth) when ___________.

III. Privacy

Q7. I watch movies based on ________.

The trailer37%

Online reviews26%

Netflixrecommends

4%

Friends’ recommends33%

54answers

I’m making a purchase

27%

I’m creating a profilefor a social network

43%

56answers

57answers

All of the above25%

I’m editing my preferences

5%

Q10. Which posts to your Facebook newsfeed,from your friends, are you most likely to “Like”?

IV. Social Media

Photos of friendsand family

43%

Status updates thatsupport your political views

5%

54answers

All of the above35%

Humor/entertainment

17%

Q9. When asked to provide personal info.online, what is most important to you?

That my info.will be kept private

61%What I get in

return for the info.39%

Q11. Which types of “tweets” are you most likelyto “retweet”, on Twitter?

Tweets about your profession

30%

Humorous tweets40%

44answers

Both30%

Q12. Which types of “pins” are you most likelyto “repin”, on Pinterest?

Fashion/Apparel/Cosmetics

17%

Products/Decor/Gadgets

25%

36answers

Other36%

Photograph/y/Art/Design

22%

2014 Online Behavior