2013 Internet Retailer Data Quality Index

ObservePoint data quality assurance tag auditing company

ObservePoint data quality assurance tag auditing company

ObservePoint sampled the top 100 Internet Retailer web sites using our tag auditing solution to assemble this exclusive data giving unprecedented insight into the world’s top Internet retailers’ metrics: web site performance and tagging metrics.

Data quality in web analytics is too often an afterthought. While many web analysts believe that data collection is flawed, the task of correcting it has traditionally been too burdensome.

2013 Internet Retailer Data Quality Index

ObservePoint data quality assurance tag auditing company

This report shines a light on the problems that top online retailers experience with their data quality. Tag auditing, when used as a proactive approach to data quality management, has the highest ROI of all online marketing activities. Ensuring the correct implementation of tags and protecting key metrics ensures that all online marketing activities are properly measured and reported.

In our report of the top 100 retailers, we set out to get a granular view of what each retailer is doing on a page-by- page basis and how it might affect their data quality.

2013 Internet Retailer Data Quality Index