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20Perfect Ways to Market
your Android App
(No.8 is Creative)
Know your target audience and what type of information they’re seeking while they’re on-the-go
If your app is useless, it won’t get used or recommended
Understand your Audience
Promote your app on your mobile website
Build a teaser website
Make your website visitors to use your mobile app
Feature your mobile app on your website
You need to promote it prominently where appropriate
special offer to get customers to download your app
Start a blog
Add your blog in your teaser website
Write interesting stories
Social media
Use your Twitter, Face book, Google+
Try with LinkedIn ads and Face book ads
Video Podcasting
Create a product video
Make it creative, funny, thought-provoking or personal
7-P’s
Prepare a trendy press release. Publish in most of the powerful press release websites. Know where your business users are in the web
Press releasePodcastingPhone CallPinterestPublishing websitesPDF submissionPPT sharing portals
App review websites
Get your website reviewed
Press is the best way to kick start your startup
Blogger who care your business
Contact bloggers who care about your business
For example, pet supplies app can be pitched to bloggers who write about pets and animals
Collecting emails
Collect potential customer emails
Good email lists is a kind of powerful marketing tool
Pinterest Marketing
Use blog images, infographics and visual content from your app
Create content on your Pinterest board
Facebook Group
Find group of people with common interests
Share, post and engage - Create a discussion
App Store Optimization
Optimize titles, description and keywords
Clearly reflect your brand and business, Be simple, Be easy to spell, Be memorable, Tell the user what your App does
Maintaining loyal users
Give quality of service to the users you already have
App installers are like Gold. Treat them every users free/premium users as loyal users
Solving Negative Reviews
Make your customer very happy
Do not make anyone in the world to place a negative review on your app
Presentations
Mention your app in your corporate presentation
Make your app public in all the ways you do
Relevant Forums
Discuss about your app in the forums relevant to your business
Create a quality discussion
Get your app reviewed
There are tons of review category in the forums
Make your app gets reviewed by the forum members
Email Signature
Add your app link in you email signature
App link in the confirmation emails
Newsletter
Send regular newsletter with good information
let web readers know about your mobile app and make it easy for them to get it
Read more…
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