GO HERE TO HEAR MY CHAT WITH ANN http://bigvaluebigbusiness.com/episode24 Mimika Mimika Cooney is the creator and host of “Mimika TV“, a published author, speaker and small business marketing expert. Mimika’s new passion and focus is teaching solopreneurs, creatives and photographers the fundamentals of business and marketing through her online membership site at www.CaptureSchool.com Have a listen to my chat with Mimika. Podcast Highlights: Mission to Help Creatives Focus and Grow Their Business So really the whole niche is, the one man person or one woman show, even a small business who doesn’t have a lot of resources but needs to know the shortcuts… I’ve always had a passion for teaching and helping others grow. So, for me, I always thought there was something bigger I was made to do with what I’ve done in my life. I’m really excited in order to help other entrepreneurs and creative’s because I’m sure you can tell a lot of us creative’s suffer from a bit of ADD. We can’t focus very well on longer tasks and sometimes I find there’s a lot of things out there that make it hard to, implement into business especially when it comes from a creative side because you want to make it easy to implement, easy to learn. Why the Name: Capture School, It’s about, capturing people’s imaginations, capturing people’s dreams, helping them really take ownership of what it is that they want to achieve in their businesses. I can’t travel a lot. So for me, I kind of felt that it would make more sense to put everything that I know into an online format because a lot of my students that learn from me are also moms and work part time and try to run a household. Travelling is an issue as well as time. So for me I’m always about how can I make things, work smarter and get more done in less time. And the whole structure of the whole school is going to be online learning. So it will be video and audio downloads as well as worksheets. So it’s a system I put together that I’ve developed that I feel, certain So it’s like an online forum for busy entrepreneurs… so it’s kind of like combining, online learning with the coaching model as well. We’re All in the People Business It’s people who click links, not computers. So even if we’re talking about PPC or whether you’re B2B, or B2C, whatever type of business you’re in — At the end of the day, we have to appeal to people and people are emotionally driven and then that’s what I’m finding the more I read and the more I study is that it’s still very — even in a very sort of logical business, people are still driven by the emotions. So it’s like how do you touch on that? How do you get people to listen and it’s all about standing out in a really busy saturated economy. So you have to work much harder to break through the noise…
Text of 024: Mimika Cooney –
BigValueBigBusiness.com Mimika Cooney MimikaCooney.com Transcript James: Alright, welcome back my friends to yet another edition of the Big Value, Big Business Podcast. I am your host James Lynch. I am really big, big, big time super excited about my especial guest today, her name is Mimika Cooney. Mimika is a South African-born international award-winning photographer. She is the creator and host of Mamika TV. Shes a published author, speaker and a small business marketing expert. Mimika enjoys sharing her business marketing and photography knowledge both online and at workshops to other professional photographers and small business owners. Mimikas new passion and focus is teaching solopreneurs, creative's and photographers the fundamentals of business in marketing through her online membership site that can be found at CaptureSchool.com. It is a pleasure to welcome Mimika to the Big Value, Big business Podcast today. Mimika, how are you today? Mimika: Hi James! Thanks for having me on. I'm super exited! James: I know, and I am excited to have you. How is everything going? Mimika: We are good, as I said when we were chatting earlier, I got all dressed up looking all pretty for you but of course this is for the radio so you can just imagine I have my pretty lipstick on. James: Well do, and that's a visual for all of our listeners. Thats cool, very, very, pretty lady, awesome. Hey, and I want to thank you for coming on the show today, I'm really excited for you to share with our listeners that everything that you can in the time allowed about how we can like discover are true brand and how we can develop and implement a magnetic marketing strategy that will help boost our sales and take our businesses to new heights. Does that sound like a plan? Mimika: It does now, definitely, thats definitely hits right on the money with what we like to aim for, right? James: Cool, absolutely. So, if we could maybe just get a little history, I know you -- we all hear the accent and I did mention you come from South Africa. So, tell us about, Mimika, where she came from, a little bit about, where, your journey and what brought you here to where you are today? Mimika: Sure, well as you mentioned I am South African-born, I was born and raised in Johannesburg. And I met and married my childhood sweetheart and together we, actually started delving into the internet marketing industry when it first hit South Africa in 95 and I remember designing websites in
front page that would look good on Netscape. So that is like, that ages me right there. But, the fun thing is, both my husband and I, were just fascinated with this whole internet and how, online marketing and, how you actually reach businesses. So, both him and I worked together for about six, seven years developing our online business and we did everything from web design, we did a lot of PR, dealt with client's even cold-call setting. And, then from there we did that business and my husband we had the opportunity to move to England. So when we had one and a half kids, I was pregnant at the time, we moved to England, and my mom and my sister lived there. So I have a Greek dad, English mom, born in South Africa, we are complete fruit salads. James: Cool. Mimika: So, yeah. So we set up shop again in England and got into, I mean, I'm doing business there and then that's why I fell in love with photography as a hobby and then eventually wanted to make it my career. So, I've always sort of had been delving in internet marketing and I've always loved marketing , telling stories, finding out what fascinates people, what makes people take, how do you reach people? And of course with photography, it became a visual medium and Ive been a professional photographer going on 11 years now. And now at this moment I am living in Charlotte, North Carolina in the US. So, we've kind of gone like a good round trip to cover the continents in the last sort of 15 years and here we are today. James: Awesome, awesome and your still raising a family, your family is still growing? Mimika: Yes, I have a 15, a 13 and a three-year-old. So, I keep myself busy. James: God bless you, that awesome. So, you've done internet marketing and then you branched off into photography. It looks like you kind of made your living in the photography world there for a while, always keeping your hand in the internet marketing space and kind of just using that to drive your business. So, you've got a new project and were really anxious to hear about, Earn More By Working Smarter, your school for creative's, the Capture School. Could you tell us whats going on with that? Mimika: Yes. Well, I've always loved learning. I have like a ton of books. I have six of them on my bedside table I'm reading at different times and for me I always love to look at other industries, in order help what I am doing. So for instance, when I was in internet marketing and I wanted to become a professional photographer, I took all those skills in order to promote myself and to, get brand awareness in the new areas we were moving into. And so over the years Ive sort of honed my skills of course having my husband who is an internet marketer, I always get some advice for free, just need to bat my eyelids and he helps. So thats always been fun but Ive always had a passion for teaching and helping others grow. So, for me, I always thought like there was something bigger I was made to do with what Ive done in my life. And Im really excited in order to help other entrepreneurs and creatives because I'm sure you can tell a lot of us creatives suffer from a bit of ADD. We cant focus very well on longer tasks and sometimes I find theres a lot of things out there that make it hard to, implement into business especially when it comes from a creative side because you want to make it easy to implement, easy to learn. So Ive taken all my years of experience in photography, in visual marketing, online marketing and Ive now created the school particular for creatives. So really the whole niche is, the one man person or one
woman show who even a small business who doesnt have a lot of resources but needs to know the shortcuts because believe me, Ive made so many mistakes that cost me, thousands and thousands of dollars. And I paid for like close to $30,000 worth of coaching and training over the years that I feel, if I could help someone else leapfrog my mistakes, all the better getting someone ahead in their business. James: Absolutely. So thats what the Capture School. So explain to me just what that means Capture School, how did you come with that name? Mimika: Well, that is a funny question because I actually started, I always wanted to do something online and I felt, I do a lot of workshops in person but being a mom with three kids and my younger sister in preschool, I cant travel a lot. So for me, I kind of felt that it would make more sense to put everything that I know into an online format because a lot of my students that learn from me are also moms and work part time and try to run a household. Travelling is an issue as well as time. So for me I'm always about how can I make things, work smarter and get more done in less time. And the whole structure of the whole school is going to be online learning. So it will be video and audio downloads as well as worksheets. So its a system I put together that Ive developed that I feel, certain points that need to be met in order to create almost like your own business model because you mentioned, creative business pen and most creatives get hives, its like, oh gosh, dont make to think like that. So its a really -- its an intuitive process and of course its very community driven. I love to have other peoples inputs and theres a private Facebook group as well where -- and creating that sense of community and accountability. So its like an online forum for busy entrepreneurs. James: Yeah, to exchange and help each other out and you are there as well, coaching along the way, correct? Mimika: Yes. James: Yeah. Mimika: Yes, so its kind of like combining, online learning with the coaching model as well as -- I mean, you also mentioned earlier, every week, I put out a web show and I called Mimika TV. And how that developed is, Ive always been interested in how other people have made their success because it takes years to become an overnight success, right? James: Absolutely. Mimika: So for me, I just wanted to know, I am really, being South African, Im straight down the line. I dont sugar-coat anything. I get straight to, cut to the chase. So with my interviews, I love to interview other creatives who have either been in a while who have created something of value and whove, developed something that can help other people. And what Ive discovered along the way is this whole thread of people really need to get the business down. And you can be a great photographer, you can be a great craftsman unless you know the elements and the fundamentals of business, it doesnt matter what industry youre in, you would struggle because classic example is starving artist syndrome. James: Sure. Mimika: And, part of my mission is to eradicate that and to help the artists really lift their game in terms of the business side.
James: I love that, I love that. And speaking of artist and creative, youve written a book and you have a second one in the queue? Mimika: Yes. So what Ive done, my first book was called Boutique Baby Photography and really what I did is I took the whole structure of how Ive run my business over the last sort of six, seven years. And in photography, Ive run the gamete, Ive done weddings and families and babies and children. And I find I really love, the creativity that was involved with doin