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Top 7 Benefits of 3D Visualization for Pharma Marketing and Training!
PEOPLE GENERALLY
REMEMBER
Source: Adapted from E. Dale, Audio visual Methods in Teaching, 1969, NY: Dryden Press.
Readtext
Listen tolecture (hear)
Watch still pictures Watch moving pictures
View exhibits Watch demonstrations
Role-play a situation Model or simulate a real experience
Direct purposeful experience -- Go through the real experience
Participate in a hands-on workshop
they read 10% of what
they see30% of what
they do90% of what
#7 Make Passive Learning a Thing of the Past !
Adults retain 10% of what they read, 30% of what they see, and 90% of what they do.
Leverage the power of interactive 3D so users can engage with your therapy in a realistic online environment, increasing engagement and the retention of key messages and learning objectives.
#6 Anywhere, Anytime Learning !
“Harness the power of the cloud” By using a completely web-based learning environment, sales reps, medical affairs, and HCPs can learn and interact with your product on their own time. You’ll also be able to depict disease progression and showcase your MOA to any audience (internal or external), anywhere across the world, anytime the opportunity presents.
#5 Make Data-Driven Decisions !
“Stop flying in the dark” Unlike passive learning modalities like text, image, and video, where it’s impossible to measure engagement, true ROI metrics within interactive environments provide measurable insight on user behavior -- finally giving you the opportunity to detect and respond to what your users truly need to adopt your product.
#4 Empower Users to Collaborate & Share !!
“Give users the ability to interact with your content, and then with each other” You’ll captivate a broader audience by hosting your content in a collaborative online environment with compelling assets that can be referenced throughout your company and shared with the world. Assets can be leveraged across multiple platforms, from industry symposiums to promotional events. Empower users to collaborate and share. Use visualization technology to make your product the centerpiece of the conversation.
#3 Don’t Forget About the Basics !
Your product is revolutionary -- why use subpar models to show it off? By leveraging state-of-the-art, realistic, interactive 3D anatomy and disease models, you can highlight interactions between the body and your product -- accurately training your sales reps and medical professionals, and quickly captivating your target audience.
#2 Build Once, Deploy Everywhere !
From sales enablement to HCP training and patient education, bring consistency to your user experience by leveraging the same underlying visualization platform for all audiences. A single developer portal restricts version control and maintains compliance, and a cloud-based platform ensures that core content is easily personalized for each audience and instantly updated across all devices.
“Don’t reinvent the wheel”
#1 Be Concise, but Impactful !
“Time is money” Your customers are overwhelmed with information. By presenting your training and marketing materials with interactive 3D visuals, you can offer a deeper understanding in less time, quickly training users and differentiating the value of your product from competitors.
Like to learn more about how the Human PlatformTM can help your organization?
Contact us for an obligation-free demonstration.
www.biodigital.com/business
