PHARMA TWITTERSPHERE

IN NUMBERS

WHO DID WE BENCHMARK?

WHO ON EARTH FOLLOWS PHARMA?

1stUSA

2nd UK3rd

Canada

5thGermany

4thIndia

WHO IS PHARMA’S FRIEND ON TWITTER?

HCP MEDIA ADVOCACY BLOGGERS

7%10%12%20% WHAT ABOUT DISEASE AREAS?

Cancer, diabetes and neurological di-seases were the three most mentioned disease areas on pharma followers pro!les.

The Pharma Twittersphere benchmark is Whydot’s market research study and syndi-cated advisory service benchmarking how pharma companies engage via twitter. The study objectives are to analyze who follows pharma twitter accounts: segmenting fol-lowers by stakeholder, activity, geography and therapeutic area interest.The study is !elded annually .

2014 BENCHMARK COMING SOON!