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Takeaways From SXSW 2017: How One Visual Campaign is Fighting H omelessness Kyle Grazia March 2017 OCHWW @ SXSW

SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

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Page 1: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

Takeaways From SXSW 2017:

How One Visual Campaign is Fighting

Homelessness

Kyle Grazia

March 2017

OCHWW @ SXSW

Page 2: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

IN THE NEW WORLD OF DATA AND INFORMATION

WE ARE BEING OVERWHELMED

SXSW TOOK A DEEPER LOOK AT COMBATING THIS THROUGH THE LENS OF

HOW ONE VISUAL CAMPAIGN IS FIGHTING HOM

ELESSNESS

Page 3: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

THE WAY PEOPLE CONSUME INFORMATION

IS CHANGING DAILY• 81% of people only skim through content

• People have an easier time remembering if

information is presented visually

• More than 84% of communication will be visual by

2018

Page 4: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

What Works:

• Simple, clean, high-level information

(don’t overload with extra content)

• Maintain a consistent ownable style

(don’t use stock themes)

• Pick colors that resonate with your

audience

• Use photography style that feels

sincere and real (don’t use stock photos)

VISUAL COMMUNICATION REPRESENTS INFORMATION IN A

GRAPHICAL WAY, HELPING TO TELL A MEANINGFUL STORY

THAT IS QUICKER AND IS EASIER TO UNDERSTAND.

Page 5: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

( WECOUNT HELPS PEOPLE ASK FOR ITEMS THEY NEED, AND HELPS

COMMUNITY MEMBERS GIVE DIRECTLY TO THEIR NEIGHBORS )

Killer Infographics donated their time and resources

to help nonprofit WeCount with a powerful visual campaign

that connected with their audience and helped meet their goals

Page 6: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

To donate or volunteer, please email

[email protected]

Page 7: SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness

THANK YOUTo continue the conversation,

Please reach out to: [email protected]