PowerPoint Presentation

MumCare Communities: Preempting Gestational Diabetes in the U.S.

HIC Corporate Team 4

Strategic Recommendations for Janssen Pharmaceuticals

We believe GDM can be intercepted.

Surabhii Mohta

Rafael Carceller

Omar Chaabani

Michael Diaz

Amadou Sy

Ankit Malhotra

Financial PlanningEngagement strategy

Civil EngineeringTelecommunications Engineering

Finance Control

IT Strategy &Software Analysis

Gestational Diabetes affects us all...

Risks:10.4% US women diagnosed with GDM(out of 4 million births every year)Prevalence in Obese women and those of Asian and Hispanic heritage15% women affected globally

Consequences:$636M = costs of GDM in U.S.18% increase hospital delivery costs7x Increase in mothers developing Type II 2x Increased chance infants developing Type II

Although 10.4% of U.S. women are diagnosed with GDM, up to 30% are considered at-risk for developing GDM.

The Solution is MumCare Communities.We aim to empower women at-risk for GDM to exercise transformational lifestyle changes through doulas who facilitate access to life-enhancing community through non-clinical support services, accessible fitness programs, and affordable nutritional foods.

Doulas add transformative patient value.A Greek word meaning woman who serves, a DOULA assists a pregnant women by providing physical and non-clinical emotional support throughout ones pregnancy.

Doulas build community and provide non-clinical care that makes a clinical difference.

Doulas also provide: ACCESSIBILITY: By directly hiring doulas, Janssen provides coaches who are easily accessible in local communities.

AFFORDABILITY: By directly hiring doulas who visit pregnant women in the patients home, Janssen can forego huge infrastructure and capital costs.

ACCOUNTABILTY: Doula and community support encourage women to keep track of medical adherence, achieve ones fitness goals, and meet ones dietary requirements.

Online community augments REAL community.1. The MumCare website and digital app fills an educational and engagement gap for pregnant women at-risk for GDM.MumCare website & digital app* provide: Real time answers for questions about pregnancy, womens health, and the health of ones expected child.Access to emotional support and connection from doulas and community of pregnant women.Latest resources regarding GDM tests and health options, including other MumCare products. 2. Extending the Lactaid brand to include MumCare Milk provides increased revenues within community. Lactaid MumCare Milk provides: Lactose-free, skim milk with a special probiotic mixture that is known to help treat and/or prevent GDM.Additional royalty revenue by extending the Lactaid brand without new production facilities and capital costs.

*TheBump.com generated 7.3 million unique visitors Q1 2016

Engagement begins with OTC pregnancy tests.

*OTC Pregnancy test contains instructions and a MumCare insert. Engagement Map Highlights:

Pregnant women connect to doulas and to one another throughout ones pregnancy

Pregnant women track their fitness and nutritional goals progress

Networks of women are exposed to new Janssen products and opportunities

Doulas utilize in-person visits and digital app reminders for record keeping and reminders

Doulas: We introduce Doulas, who are not only directly hired by Jansen but also work as an added channel to promote the MumCare line of products. The revenue realised and break-even doulas to be hired in both the conservative and aggressive business scenarios is highlighted in Exhibit 7. The highlights of Doulas are:Target 1.8mn pregnant womenfixed salary paid $50k paspend 20 hours per clientMorning Milk: As per the existing business model with Lactaid, we propose the same. As such Jansen gets 20% of the sales revenue and does away with the cost. This model would introduced keeping in mind that Jansen already has a disease pre-emption formula and ensures continuous aggressive revenue stream. MumCare App: This is our vehicle to create a community and a platform to provide an integrated and seamless service to our clients.Early Pregnancy Test: To promote the awareness of app we have an insertion in the early pregnancy tool kits, which costs us roughly around 10% of the selling price.7

Doulas contribute most $ to transaction flow.

Revenue Streams:Doula Coaching Service Fees Royalties MumCare brand line (Lactaid)Advertisements on MumCare Web/App

Cost Streams:DoulasWebsite/App creationAds campaignPartnerships with partners such as community centers, fitness facilities

Doulas: We introduce Doulas, who are not only directly hired by Jansen but also work as an added channel to promote the MumCare line of products. The revenue realised and break-even doulas to be hired in both the conservative and aggressive business scenarios is highlighted in Exhibit 7. The highlights of Doulas are:Target 1.8mn pregnant womenfixed salary paid $50k paspend 20 hours per clientMorning Milk: As per the existing business model with Lactaid, we propose the same. As such Jansen gets 20% of the sales revenue and does away with the cost. This model would introduced keeping in mind that Jansen already has a disease pre-emption formula and ensures continuous aggressive revenue stream. MumCare App: This is our vehicle to create a community and a platform to provide an integrated and seamless service to our clients.Early Pregnancy Test: To promote the awareness of app we have an insertion in the early pregnancy tool kits, which costs us roughly around 10% of the selling price.8

With doulas, Janssen has 1st mover advantage.Doulas:Are mostly indep. contractors or work in non profit today but ultimately desire impact and a stable salary (what Janssen can provide and no current pharm co. provides!)Are a natural fit and add value to Patient Services Areas in Pharm. Companies: Medical adherence resourcesHealth coachingComplex healthcare navigation resourcesStrengthen Janssens reputation and help develop strong customer relationships and new distribution channels for years to comeCan contribute at least $81 million in annual profits to Janssen

Revenue from Doulas:

The Conservative approach, over the 5 years Revenue grows by 309%, to reach $200 Mn by 2021, Average cost of $104 mn per year, EBIT % 30%. The breakeven period is 1 year. The basis of our revenue model is the services provided by Doulas, which under the Conservative business model contribute towards 97.6% of our revenue, summing around $726 Mn over 5 years.

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A preemptive 5 yr strategy profits at least $220M.With a strategic investment in Doula services and MumCare Communities, Janssen adds transformative patient value and business value: Initial 5 year investment = $51M Avg. revenue per year = $145M5 year Cumulative Profits = $220MBreakeven in Quarter 6By profiting more than 4x the initial investment of $51 million, Janssen will be the leading pharmaceutical company to intercept GDM and have a new distribution channel to offer other products/services.

The Conservative approach, over the 5 years Revenue grows by 309%, to reach $200 Mn by 2021, Average cost of $104 mn per year, EBIT % 30%. The breakeven period is 1 year. The basis of our revenue model is the services provided by Doulas, which under the Conservative business model contribute towards 97.6% of our revenue, summing around $726 Mn over 5 years. 10

Can Janssen intercept GDM? and do so with a business model that adds significant patient value and business value ?

MumCare Communities: Preempting Gestational Diabetes in the U.S.

HIC Corporate Team 4

Thank You