Sleep Tech

An Ecosystem of Electric Sleep

Digital Health Summit

CES 2017

@DanielRuppar

Consumer Actions Taken to Improve Health

Changed your diet

Lost weight

Started taking vitamins or supplements

Started an exercise program

Reduced your stress levels (e.g. from family or work)

Started prescription medication prescribed by a doctor

Changed habits to get better sleep

Started tracking health-related information*

Joined a health/wellness program or gymStarted non-prescription over-the-counter (OTC) medica-

tionStopped smoking

Stopped drugs/alcohol use

Joined a support group (e.g. Weight Watchers, AA, etc.)

None of the above

41%

34%

33%

32%

25%

23%

23%

19%

14%

11%

10%

7%

5%

20%

Actions Taken to Improve Health in Past Two Years, US, 2015

Q12. At any time during the past two years, have you taken any of the following actions in an effort to improve your health? Select all that apply.Base: All respondents (n=1,500). Note: Multiple mentions.

Source: Frost & Sullivan*e.g., weight, blood pressure, blood sugars, etc.

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@DanielRuppar

Derived Health Consumer Segments

Derived segments: Statistically derived using a combination of factor analyses and 2-step cluster analysis.Base: All respondents (n=1,500).

Budget-Constrained; 16%

Self-Motivated Sub-urbanite; 21%

Afflicted Urban Pro-fessional; 7%Physician-Dependent

Senior; 21%

Engaged Urban Techie; 19%

Healthcare Skeptic; 17%

Derived Health Consumer Segments

Six distinct profiles of health consumers have been uncovered

Source: Frost & Sullivan

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@DanielRuppar

Profile of Afflicted Urban Professional Consumers46% cite Sleep as Top Health Improvement Focus

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83% 76%

43% 35%51%

79%

50%

4%17% 12%

68%

Demographics

67% male

33% female

Average household income: $83,169

Health and Wellness Profile

Mobile Device Use Health Conditions

Average age: 39

Urban 58%

Suburbs 30%

Rural 12%7% of total sample

Health Tracking & Activities Source: Frost & Sullivan

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@DanielRuppar

User Experience and Data Streams

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@DanielRuppar

Wearables Ecosystem – Continuum Progression

Step/Activity Tracking

Step/Activity Tracking

SleepHeart Rate

Multiple sensors/devices

fully interoperable as a

platform

Cohesive & flexible user experience

regardless of sensor origin with

clinical data integration

2009 2015 2017 2025

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@DanielRuppar

Sleep Tech is a Personalized Ecosystem

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@DanielRuppar

Medical and Clinical-Grade Wearables—Market Opportunities by Application

Degree of Competition

Leve

l of A

ttrac

tiven

ess

Diabetes

Sleep Disorders

CVDNeuro &

Mental Health

Aging in Place

Respiratory & COPD

ChronicPain

Management

Pediatric Health

Women’sHealth

Others

Multi-Parameter VMS Key

Bubble size represents potential market value (in $Billion) of healthcare

wearables across major care/disease segments expected by 2020.

$10 Bn

$5 Bn

$1 Bn

$0.5 Bn

Source: Frost & Sullivan

Medical and Clinical Wearables Segment: Potential Market Opportunities by Care Segment, Global, 2020

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@DanielRuppar

Healthcare 2025: The Digital Healthcare Ecosystem

Key Components for Sleep Tech• Awareness• Engagement• Big Data Analytics• Platform Environment• Artificial Intelligence

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@DanielRuppar

Thank you

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Daniel RupparResearch Director Digital Health

(+1) 210.247.2428

Daniel.ruppar@frost.com