Better Care Together – Simplifying the language

we use when talking to patient and communities: The

Millom Story

Dr John Howarth MBBS DTM&H FRCGP FFPH,

Deputy CEO, Cumbria Partnership Foundation Trust on

behalf of Better Care Together

Integrated health and social care providers

+

A population mobilised at scale for health and well being

= A population health and wellbeing system

Going beyond integrated care ….

Millom • A geographically isolated town in

South Cumbria

• 8500 population generating 22900

journeys out of the town every year

for an appointment or admission

• 45-50 minutes to get to the nearest

hospital along poor roads

• Recruitment crisis and temporary

closure of community hospital …

Millom

Wednesday 7th May 2014

Over 2000 people take to the streets in protest

Achievements 12 months on from the march:

A new town newspaper full of health promotion messages

Achievements 12 months on from the march:

• A community led GP recruitment campaign - video spread by the community on social media and twitter with 7000 views

• 4 doctors recruited

• No further adverts placed

Promoting self triage and self help

Spotting cancer early

Further achievements 12 months on from the march:

• Care homes support scheme

• New access system in general practice + many other innovations

• Nurse linked to community group mobilising the population for health and wellbeing

• Pharmacy minor illness scheme promoted and use now

highest in Cumbria

• Community hospital reopened and significant reduction in length of stay

• Dual trained nurse practitioner MH and physical health

• Successful infrastructure bid to NHS England

• First advanced community paramedic in the North West

• Care Navigator recruited

• Near patient testing introduced and new X-ray facility

• Successful dragons den pitch for developing a System Leadership Programme with NW Leadership Academy

• Telehealth – live link to A&E. Also planned links to outpatients, prison and local hospice

• Action group has surveyed the town and our model is designed around their priorities

• First donor community in UK

• Park run every weekend

• School plays on using the health services properly and

healthy eating initiatives , GP involved

700 children taught how to use the NHS

Integrated health and social care providers

+

A population mobilised at scale for health and well

being

= A population health and wellbeing system

Going beyond integrated care ….

Calderdale’s Vanguard – the Care Closer

to Home Programme Simplifying the language - talking to people,

communities and stakeholders

Debbie Graham – Head of Service Improvement, Calderdale CCG

Soo Nevison – Chief Officer, Voluntary Action Calderdale

Why? • We had clinical models, specifications, PPI data, diagrams

etc

• We needed to have a meaningful conversation

• So that we could build support and enable our stakeholders to respond

• But it was really difficult for us to tell our story in a way that we truly accessible

• So, we used animated stories; to show the model as

whole and focus on individuals

The Calderdale Story – Creating the Future

of Health and Social Care

www.youtube.com/watch?v=iAwSpHit6_A

Individual Stories • Stories describe the impact CC2H has, and will have on people

• We used real patient stories from Calderdale residents

• The stories focus on areas where our work will have the biggest benefit

• We have several now and intend to develop more

• They take time to generate, but have played a powerful role in our

programme

• These can be found at www.youtube.com/watch

• We end with Andrew: