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RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

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Page 1: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

AllcontentsareproprietarytoRowdMap,Inc.andarebeingprovidedonaconfidentialbasis.Anyuse,reproductionordistributionofthisinformation,inwholeorinpart,orthedisclosureofanyofitscontents

withoutthepriorwrittenconsentoftheCompany,isprohibited.

Page 2: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

2Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

Page 3: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

3Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededWhyYouShouldListen

LearnHowtoUsePublicGovernmentDatatoCaptureValuefromPopulationHealththroughPayforValueProgramsandRiskArrangements

Notadvocatingpolicy/programs servicesNotsellingyouanything

Bundle-O-MaticACOs-R’-USData/ClaimSystems

Page 4: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

4Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededWhyYouShouldListen

We’vedoneitfor5yearsin42States,coveringover75MMpatientsacrossandwinningfinancialawardsandinkingpartnershipstohelpconsumers

WonErnstandYoungEntrepreneuroftheYearforfinancialimpactand

public andsocialgood

DoingthiswithpayerscoveringallP&Lsandproviders ofalltypesdirectlyandviapartners

PartneringwithUSNews(BestHospitalsandDoctorFinder) tohelppatientsmakegoodchoices

Page 5: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

5Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededWhyYouShouldListen

SincethisisHIMSS,businessneedmaynotbeenough,sohere’stheChiefTechnologyOfficeroftheUnitedStates…

USCTOonRowdMap:“VisionaryGenius”

Leadingtheshiftfromfee-for-serviceto

pay-for-value.

Page 6: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

6Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

Page 7: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

7Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

Ihavebetterengineering /architecture

Hmm, ‘fixing thepipes’wasnottheanswer

It’sNotaTechnologyProblem

Page 8: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

8Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’sNotaDesignProblem

Ihavebetterdesign&experience

Hmm, theprettycolorsonmysocialappdidn’t stopme

Page 9: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

9Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’sNotaDataProblem

Mydataisbigger thanyours Hmm,thisfixationindicates...

Sillyboys

Page 10: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

10Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’sNotan‘Innovation’Problem

Speakingatamajorhealthcareconferencenearyou

Page 11: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

11Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’sNotaNeedanotherAppProblem

*Direct-to-ConsumerNote:Peopledon’t liketopayoutofpocketforsomethingtheydon’t liketodoordon’twanttoknowabout

ProTip– AveragefamilyincomeinUSis~$42kandgreatestchallengesfortheleastaffluent

Page 12: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

12Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’saPerverseIncentivizationProblem

*Source:DartmouthAtlasforUnwarrantedVariation

Page 13: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

13Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

It’saPerverseIncentivizationProblem

Keeppatientsaway?!?

Iwastryingtobookyouforanextranight!

Page 14: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

14Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

We’veBeenAskingtheWrongQuestions

Howcanwecapturevaluebykeepingapopulation healthy?

Thebestclinicalperformersmaybegeneratingthemostno-valuecarebecauseofFFSincentives

Page 15: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

15Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

Payers and providers have financial incentives to undertake population health at a meaningful scale due to the ascendency of value-based programs and risk-bearing arrangements. These models represent a fundamental change from previous Fee for Service economic arrangements.

Page 16: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

16Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

FFS PayforValue

TwoModelsforFinancingPopulationHealth

VS.

‘Bolt-on’Socialgood

SystemicSocialGood

Page 17: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

17Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

FFS PayforValue

Crankout“WellnessVisits”

RiskSplitUpside(Problem isrollingpopulationvs.timehorizon tocaptureit)

Marketing /EnrollmentBump&Coding ‘bump’

RiskSplitUpside(Problem isrollingpopulationvs.timehorizon tocaptureit)

TwoModelsforFinancingPopulationHealth

Page 18: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

18Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

MajorityofbookinFFSarrangement

MajorityofBookinPayforValue

Today

Paidmoretoperformmore&higherintensityservices

Sickerpopulationmaybemoreprofitable

Paidthesameregardlessofservicevolume&intensity

Healthierpopulationismoreprofitable

PopulationHealthasSocialInvestment

PopulationHealthProficiency

asProfitDriver

Upside Up/Downside FullCap

Low-ValueServicesDrivingBilling

Low-ValueServicesReduceProfit

MSSP ACO FlatPayment

GovernmentProgram

PrivateMarketArrangement%ofR

evenue

Time

Page 19: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

19Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

Ratingareaswithgoodpopulationhealthand

networks

Ratingareaswithshort-termprofitabilitybased

onflawedreimbursementmodels

Ratingareaswithcurrentandlong-termprofitability

Profitableinthelongterm.

Profitabletoday,basedonflawedrisk-adjustment.

Goingforward,onestrategyistoidentifyandprioritizegrowthintheseratingareasbyreducingpremiumsintheselong-termprofitableratingareasrelativetothecompetition.

Year1 Year2 Year3

ProfitfromReimbursement

Flaws

ProfitfromMoreEfficientNetworks

Page 20: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

20Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth

Sohowdoyousucceedatvaluebasedarrangementsin

ordertocapturethevalueyoucreatewithpopulationhealth?

Page 21: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

21Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

Page 22: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

22Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNoValueCare

Over$9BinOrangeCounty, CA

$850BillionUnnecessarySpendin2014(InstituteofMedicine)

No-ValueCare(30%)

NecessaryUtilization(70%)

“It’sgenerallyagreedthatabout30percentofwhatwespendonhealthcareisunnecessary.Ifweeliminatetheunneededcare,therearemorethanenoughresourcesinoursystemtocovereverybody.”

-Dr.ElliottFisher,DartmouthInstitutefor

HealthPolicy

The economic driver for pay for value programs is the ability of a government program or marketplace arrangement to not only achieve Triple Aim goals but to also mitigate Low-Value services, which account for thirty cent of every dollar spent on the delivery of care.

Page 23: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

23Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNoValueCare

Often Low-Value Care is the result of perverse incentives from Fee for Service payment models but identifiable as unwarranted variation within practice patterns.

Theestimated30%ofmedicalexpensethatgoestono-valuecare.

Unnecessary spending drivesbilling inafee-for-serveeconomicmodel, butsuccessinpay-for-valuecomesfrommanagingandmitigatingthesepocketsofvariation.

Variation:UnwarrantedorUnexplained?Everyphysicianhasauniquefingerprint

EconomicDrillDown:ExampleUtilizationReviewandActuarialUnitCostAnalysisagainstCareIntensityCurveacrossTotalBasketofCare

Variationacrossgeographiesandwithinpracticesacrossphysicians.“Physician-Level PracticeVariation:WhoYouSeeIsWhatYouGet”

BrianPowers,Sachin Jain,DavidCutler,andZiad ObermeyerHealthAffairs,September23,2015

Definitions,researchandgeocodingbyHospitalReferralRegionalavailableviatheDartmouthAtlasforUnwarrantedVariation:www.dartmouthatlas.org

NB:Unwarrantedvariationreferstopracticepatterns,whichholdupacrosspopulationsbutpricingvariationmayalsobeunwarrantedandmarkedfluctuatesacrossinsuranceproductandlinesandgeography.“ThePriceAin’t Right.”Cooper,Craig,GaynorandVanReenen,2015.

Page 24: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

24Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNoValueCare

The economic driver behind both the policy push and market drive towards value based programs, as well as the criteria for success in value based programs is the ability of a government program to reduce Low-Value Services.

Research EvaluatingCMS&PrivatePlanPrograms:“DotheyreduceLowValuecare?”

CMSCritiqueofFeeforService:“FFShastoomuchLowValuecare.”

PopularPressReportingandProviderRankings:“Consumers are/shouldavoidLowvaluecare.”

Page 25: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

25Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

Page 26: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

26Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNewGovernmentData

CMS has made historic data releases both relevant both for a populations health and behaviors as well as the practice patterns of providers across the healthcare delivery system, allowing resource allocation and quantitative measurement of the impact of a given population health initiative.

OpenWeatherData OpenHealthDataOpenGeo-LocationData

GovDataPoweringaMarketplace

GovDataPoweringaMarketplace

GovDataPoweringaMarketplace

Page 27: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

27Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNewGovernmentData

Here’swhythesebenchmarksaresopowerful

Governmentbenchmarkdataservesasthecommonlanguagenecessarytobuildrelationshipswithproviderstoimprovethememberexperienceandprofitability

ThebenchmarksareavailabletodaywithnoITinvolvement

Thedataalreadyhavealevelofanalysis ontop,soyoucanseeifaproviderisover/underbenchmarks

It’sfromCMS;it’sastandard;it’salreadyusedtodaytodrivereimbursement

Page 28: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

28Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNewGovernmentData

ReferralFiles(PatientflowsbetweenPCPS,specialists,hospitalsandpostacutecenters)

DartmouthAtlasofHealthCare&Choosing Wisely(Decadesofresearchanddataonunwarrantedvariationbyconditionandgeographytokeepthingsapples-to-applesforcomparisons)

CMSFFSDataSets,CDCDataSets(MEDPAR,PartB,PartD,BRFSS)(Individualproviders,groups,hospitalsandpostacutecenters)

ProviderPatternIntensityProfilesandRiskReadiness®foreveryprovider,hospital,postacutecenterintheUS.Allpreloaded withno IT.

AffordableCareActdatatodetermineRisk-Readiness® ofProviders/Networks

TrickIsTyingIttogether

Page 29: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

29Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededNewGovernmentData

GoaheadandTryYourHandatIt

DIY-ers GuidetoIdentifyingNo-ValueCare:

http://bit.ly/1QmNzWE

Page 30: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

30Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

Page 31: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

31Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

AnExample:Livein42Stateswith75MMPatientsRowdMap’sRisk-Readiness®benchmarkshelphealthplans,physiciangroups,andhospitalsystemsidentify,quantify,andreducedeliveryofno-valuecare—acentraltenetofsuccessfulpay-for-valueprograms.

RowdMaphasno-valuecareandpopulationhealthbenchmarks for…

everyphysician

everyhospital

everyzipcode

…intheUnitedStates.

“It’sgenerallyagreedthatabout30percentofwhatwespendonhealthcareisunnecessary.Ifweeliminatetheunneededcare,therearemorethanenoughresourcesinoursystemtocovereverybody.”

-Dr.ElliottFisher,DartmouthInstitutefor

HealthPolicy

No-ValueCare(30%)

NecessaryUtilization(70%)

Didyouknowthatmorethan$850billioninno-valuecareisdeliveredannuallyintheU.S?

Page 32: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

32Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

ProvidersinaMarketGroups

Individual Physicians

Whatisdrivingaprovider’sRisk-Readiness®?Isitprocedures,prescriptions,referralsorvisits?

Howbigisaprovider’spanel?

Howreadyisaprovidertosucceedinrisk

comparedtopeers?Byspecialty?

Withinaregion?

Fingerprintwithpracticepatternsthatmitigateno-valuecare=GreenDot

Fingerprintwithpracticepatternsthatcreateno-valuecare=RedDot

BenchmarksforRisk-Readiness®

Page 33: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

33Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Greatprofileforaggressiverisk

Treadcarefullyforsomerisk

MatchProviderPracticePatternswithValueBasedProgramsbasedon PopulationHealthBehaviors

Page 34: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

34Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

RowdMapprovidesdataandanalysisonPopulationHealthfactorsthatdrivesuccessinvalue-basedprograms:

Behaviors – BroaderDefinitions ofHealthwithBehaviors

Utilization – UtilizationandCostsofProceduresandDrugs

Prevalence – MajorDiseasesandConditions

Supply – NumberofPrimaryCarePhysiciansandSpecialists

Socio-demographics – Income,Environment,etc.

Matchyourstrategiesto

yourpopulationtosucceedinvalue-basedprograms

Page 35: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

35Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

AreyouReadyforRisk?ManageInternalVariation§ ProviderContractingStrategy§ ProviderCompensationStrategy§ ProcessVariation&Improvement§ ServiceLineBenchmarking§ ProviderReporting§ ProviderRecruitment&CINBuild§ ValueChain&LeakageReporting§ MedicalEconomicsReporting

AreYourPartnersRiskReady?PicktheBestPartnersforRiskArrangements§ PrimaryCareReferralSourceAnalysis§ AcuteCarePartnerReporting§ PostAcutePartnerReporting§ Consulting/SpecialtyPartnerAnalysis§ CompetingGroups/OrgsAnalysis

WhataremybestOpportunitiesforRisk?MatchProviderstoRisk• Risk-MatchingtoPayers:Government& PrivatePayers• PayerNegotiationReporting• MedicalEconomicsModeling

Page 36: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

36Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

HarrisCounty, TX

RegionalBenchmarks

AmIcontractingtherightproviders?

Lookataprovider’spanelsize,overallrisk-readinessbenchmarkandit’sindividualdrivers(procedures, prescriptionsandreferrals)todetermineif

theyareagood fitforanoverallstrategyandaspecificcontract.

ProviderContractingStrategy

Groups

Page 37: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

37Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

PCPs

RegionalBenchmarks

PimaCo,AZ

AmIincentivizingproviders inawaythatwillbesuccessfulinriskarrangements?

Incentivizeindividual physiciansbasedontheiroverallrisk-readinessbenchmarkandtheirindividual drivers(procedures,prescriptions and

referrals)tosucceedinvaluebasedandriskarrangements.

ProviderCompensationStrategy

Page 38: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

38Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

ServiceLineBenchmarking

Whatlinesofbusinessarethemostriskreadyandwhichneedimprovements?

Lookatalineofserviceandtheoverallrisk-readinessbenchmarkandtheindividualdriverstoidentifyoutliers,bestpracticesandareastobe

improved tosucceedinvaluebasedandriskarrangements.

SportsValleyMedicine, LLC

Page 39: RowdMap HIMSS 2016 - No Value Care Meets No IT Needed

39Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.

Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Howdogroupsandindividualproviderswithinthegroupscomparetotheirpeersandcompetition?

Shareinformationaboutaprovider’s risk-readinessagainstpeersandcompetition tocomparehowwelltheyareabletosucceedinvaluebase

andriskarrangements.

ProviderReportingPhiladelphia, PA

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

ProviderRecruitment&CINBuild

HowdoyoudesignandimplementCINthatsucceedinvaluebasedarrangements?

Selectproviders thatarerisk-readyandcomplementeachother’spracticepatternstocreateaCINthatsucceedsinvaluebasedandrisk

arrangements.

SaintLouis,MO

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

ValueChain&LeakageReporting

PrimaryCareDocs

Specialist PostAcuteFacility

Thicknessoflinesindicatesthenumberofreferrals.Note:Somemarketsare

oversupplied.Thismarketiscontrolledbyoneprovider.

Lessefficient

Moreefficient

Howdoesyourpopulation flowthrough thecarecontinuum andwhenandwheredotheyfallout?

Identifynaturalpatientflowsanddetermineifyournetwork isbreaking themorreinforcinghighvaluepathwaysthenincentivize

providers tooptimize referrals.

TargetthisPCP/DXRadiologisttorefermorepatientstothehigher

performingspecialist

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

ValueChain&LeakageReporting

Howdoesyourpopulation flowthrough thecarecontinuum andwhenandwheredotheyfallout?

Identifynaturalpatientflowsanddetermineifyournetwork isbreaking themandcausingleakageaddressthrough

contracting,educationandincentives.

UniversityofMiami isunderperformingandreferralsareinternal.

Thisisaconcentrated,lowvaluepathway.

HolyCrosshashighperformingspecialists, butitsPCPsarereferringtoavarietyofspecialists.

Thisisafragmented,buthighvaluepathway.

Group ReceivingReferrals

GroupSendingReferrals

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

MedicalEconomicsReporting

Howmuchnovaluecareareyoupayingforandhowmuchyoucansavebylineofbusinessanddowntoindividualproviders?

Determinethespecificeconomic impactthatyoucreateforwhoeverownstheriskyoumanage.

DecreasedCost

Average

IncreasedCost

LessEfficie

nt

1

2

3

4

5

MoreEfficient

$PMPYperSpecialty&EfficiencyScore

CARDIACSURGERY

GASTROENTEROLOGY

ORTHOPEDICSURGERY

DIAGNOSTICRADIOLOGY PATHOLOGY

$609 $228 $334 $65 $79

$770 $253 $365 $71 $88

$973 $271 $419 $72 $91

$1,191 $303 $467 $121 $106

$1,299 $387 $624 $245 $212

CardiacSurgery

Gastroenterology

OrthoSurgeon

DiagnosticRadiology Pathology

ImpactonSpend

Risk-Readiness®Benchmark

Florida

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

MedicalEconomicsReporting

Howmuchnovaluecareareyoupayingforandhowmuchyoucansavebylineofbusinessanddowntoindividualproviders?

Identifyhowmuchno-valuecareyouaremitigatingandthespecificcostsavingsitgeneratesforwhoeverownstherisk.

$PMPYperSpecialtybyCountyIn&Out

Network

InNetwork

OutofNetwork

Scenario:Removingthelowestperformingphysicians

DrilldownintoPimaCounty(Phoenix) Thehighest$PMPYin

PhoenixiswithinnetworkGIdocsat$643

Inthisscenario,theywouldhavethegreatest dropin$PMPYat$119.

($634- $119=$524)

Arizona

$PMPYperSpecialty&EfficiencyScore

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

PrimaryCareReferralSourceAnalysis

ReferralstoOrthopedists

GroupSendingReferrals

Group ReceivingReferrals

Group ReceivingReferrals

Group ReceivingReferrals

Group ReceivingReferralsGroup ReceivingReferrals

IndividualPhysicians

ReceivingReferralsNumber ofReferrals Performance of

PhysiciansReceivingReferrals

WhichPCPsaresendingpatientstoagivenspecialistandhowwelldothosePCPsperform?

MakesureyourPCPsaresending tohighperforming specialistswhoareRisk-Readytosucceedinvaluebasedandriskarrangements.

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

AcuteCarePartnerReporting

WhichHospitalsareRiskReadyandwhatarethedriversofsuccess?

Identifythehospitalsthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalueandriskarrangements.

California

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

AcuteCarePartnerReportingCostbyDRG

Norton

Medical SurgicalMedical

Surgical

Baptist

WhichHospitalsareRiskReadyandwhatarethedriversofsuccess?

Determinewhichhospitalsarethemostefficientandhaveincentivetoworkwithyour specialtyinvaluebasedarrangements.

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

PostAcuteCarePartnerReportingWestchesterCounty,NY

WhichPostAcuteFacilitiesareRiskReadyandwhatarethedriversofsuccess?

Identifythepostacutecentersthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalueandrisk

arrangements

HomeHealthTopProvidersOrange=Preferred

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

RegionalBenchmarks

Consulting/SpecialtyPartnerAnalysis

WhichPartnersareRiskReadyandwhatarethedriversofsuccess?

Identifytheconsultingandspecialtypartnersthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalue

andriskarrangements

HarrisCounty,TX

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValueRisk-MatchingtoPayers:Government&PrivatePayers LargestCounties inTX

RegionalBenchmarks

RiskScores HealthRank

NetworkOpportunity

ProfitOpportunity

MA

ProfitOpportunityExchange

MedicareEligibles/MAEnrolled

ExchangeSubsidyEligibles/Exchange Enrolled

MedicaidBeneficiaryEligibles/

Beneficiaries

Whichvaluebasedprogramsorriskarrangementswillbesuccessfulinmypopulation?

Identifymypopulation’s socio-demographics, healthbehaviorsandprevalencethatleadtosuccessinspecificvaluebasedprogramsand

privatepayerriskarrangements

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

PopulationHealth&SupplyImpactonRisk-Readiness®

Risk-MatchingtoPayers:Government&PrivatePayers

Whichvaluebasedprogramsorriskarrangementswillbesuccessfulinmypopulation?

Youpracticeingeographieswithspecificpopulation healthprofilesandaspecificsupplyofcare,sothesearethepressuresyouwillface

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

PayerNegotiationReporting

HowdoIusegovernmentbenchmarkdatatonegotiatetomystrengthsandapayer’sweaknesses?

Identifyperformanceagainstnationalandregionalbenchmarks.Highlight whereyouperformwell,addressesandhaveanexplanation

and/orplanforareasthatneedwork.

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Whatisthefinancialimpactofnovaluecarethatyoucreateforpayersthatyouarenotgettingcreditfor?

Identifyperformanceagainstnationalandregionalbenchmarks.Highlight whereyouperformwell,addressesandhaveanexplanation

and/orplanforareasthatneedwork.

Eachdotisaphysician.

Groupsarecreatedfromspecialty, networkstatus,Efficiencyscore,and

geography

JohnDorchakNPI:1528000379$PMPY:$874

Savingsforremoving5’s

forminNetwork

MedicalEconomicsModeling

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

NetworkDevelopmentCreateaRisk-ReadyNetwork• NetworkExplorer• NetworkBuilder• NetworkOptimizer• NetworkCalculator

ProductDesign&RiskDesignProfitableProducts• Competitive BenefitDesignAnalysis• NetworkBasedBenefitDesign• PopulationHealthBasedProductAnalysis

Sales&MarketingGrowintoProfitableMembership• NetworkBasedGrowthAnalysis• ProviderGrowthAnalysis• MeasuringGrowthAnalysis

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

HowdoIcreatemyRisk-Ready®networkandwhichphysiciansdoIneedtosucceedinPay-for-Valuearrangements?

Optimizeyourspecialistnetworkthrough PCPreferrals.Educateandcontracttocreatehighvaluespecialistnetworksordesignproductsto

mitigateriskanddownstreamcosts.

NetworkBuilder GeneralCardiology

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

NetworkCalculator

AverageNetworkefficiency:$414PMPYMarketBaseline:$488PMPY

AverageNetworkefficiency:$208PMPY-25%

Removed:90physiciansAdded:84physicians

Removed:Additional34physiciansAdded:Additional37physicians

-50%

AverageNetworkefficiency:$311PMPY

Actual Scenario1 Scenario2

Whatarethefinancialimpactsofmydecisionsandwhatdoesthismeanforour1-year,5-year,or10-yearforecasts?

BayArea,CA

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

NetworkBasedBenefitDesign

Premiumsrelativelylowtonetworkperformance.Likelyunderpricingthatwillleadtolowerprofitability.

Premiumsrelativelyhightonetworkperformance.Likelyoverpricingandlosingoutonmembership.

HowdoIdesignbenefits tomatchproviderperformancewhileoptimizing profitability?

Designproducts todrivemembershipwhereyouhavethemostefficientproviders.Savingsfromhighperforming providersoffset lowerpricesand

createavirtuouscycleofgrowth.

NetworkEfficiency

RatingArea

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

HowdoIdesignbenefits tomatchpopulation demandwhileoptimizing profitability?

Determinehowthepopulation’s healthbehaviors,prevalenceandeconomicsimpactyourprofit.Growintoareasthatareprofitable today

withgooddriversforlongtermsustainability.

PopulationHealthBasedProductAnalysis

PopulationBehaviors

PremiumVariance

Competition

HealthOpportunityIndex:Prevalence,healthbehaviors&socio-economicfactors Relativeviewofclient

premiumsandcapturestheassumedcostof

providinghealthbenefitstogivengeography

PremiumVarianceInternal

MLRVariance

Membership/SubsidyEligible

Strategy fromBenchmark&InternalData

RatingArea

YourDataGoesHere

BenchmarkCMSData

Difference inpreriskadjustedandpostrisk

adjustedMLR

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

MeasuringGrowthAnalysis

EquallyAllocateSalesandMarketingEffortsScenario1

Scenario2

Bytargetingmarketingeffortsaround thehighestperforming practiceshowmuchmoneywillIsave?

TargetedSalesandMarketingwithHighestPerformingPractices

CombinedAverageEfficiencyPMPY:

$238

CombinedAverageEfficiencyPMPY:

$189

-20.6%

Targetedmarketingexamples:

• Focusedbrokers• Co-marketing• AffiliationLetters• Preferential

benefitdesign

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

5 4 3 2 1EfficiencyScore

MembershipVolume/Episodes

ShiftingMembersandpercentagesofcareinteractions

intoourPhysicianswithEfficiencyScoresof1-3

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Membership&ServiceDensityChangeTacticsRecommendedtacticstoshiftpatientinteractionflows

Network• Addingand/orremovingproviders.Addinghighperformers,cuttinglowperformers• Incentivizingefficientreferralchains• ClinicalManagementofshiftingmostintensepatientencounterstohighestperformers

ProductDesign• Designingproductstoshiftmemberbehavior• Designproductstodisproportionatelydrawmembersinadvantageouslybymarket• Designproductstodrivemembershipwhereyouhavethemostefficientproviders

Sales&Marketing• AllocateresourcesstrategicallyinSales&Marketingeffortstoshiftmembershiptohigh

performersinyournetwork.• Promoteyourhighestperformingproviders

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Over/UnderCodingCounty&ZipCode

UnderCoding OverCoding

Under-codingJacksonville

Overs-codingMiami

HealthFactors

AverageRiskScores

Watcha2minute videoonthemethod&concept:www.bmj.com/content/348/bmj.g2392

RowdMapuses publicdataonpopulation behaviorswithin asocio-demographic cohortandriskbandtodeterminewhichgeographiesandproviderswilllikelysucceed inthemovementfromFeeforServicetoPayforValueandRiskArrangements.

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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

Months1-3 Months4-6 Months10-12Months7-9

Months1-3 Months4-6 Months10-12Months7-9

OpportunityAssessment

NoDeliverables

InitialFindings/Documentation

ProjectSale/Start FieldTeam

On-site– Ongoing

NoValue-AddTeamRamp-UpPeriod

Value-Add,ActionableRecommendations,SolvingBusinessProblemsCustomizedDeliverables–Day1

Pre-KickOffAnalytics

ClientKick-Off

Project1–Completed,

DeliverableSubmitted

Project2–Completed,

DeliverableSubmitted

Project3–Completed,

DeliverableSubmitted

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64

NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue

TheACAatyourfingertips

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NoValueCareMeetsNoITNeededSummary

PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.

Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.

Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.

VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.

Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.

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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth

BridgetheGapintheMedEconomicTransition

Byidentifying,quantifyingandreducinglowvaluecare

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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth

Find therightvaluebasedprogrambasedonyourproviderpatternsaroundno-valuecare.

Identifythemostefficientproviders;thismaynotshowupinutilization

revieworunitcostanalysis.Thennegotiatelikeapro.

Now,takeonrisktocapturethevalueyoucreatethroughpophealth

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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth

CMS:50%ofFFSwillbegoneby2018

Whatifyouknewwhichproviderswould

driveyoursuccess?

Whatifyouknewwhichproviderswouldsinkyou? WHATWOULDYOUDOIFYOUKNEW

whowillwinandwhowillloseinvaluebasedarrangements