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AllcontentsareproprietarytoRowdMap,Inc.andarebeingprovidedonaconfidentialbasis.Anyuse,reproductionordistributionofthisinformation,inwholeorinpart,orthedisclosureofanyofitscontents
withoutthepriorwrittenconsentoftheCompany,isprohibited.
2Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
3Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededWhyYouShouldListen
LearnHowtoUsePublicGovernmentDatatoCaptureValuefromPopulationHealththroughPayforValueProgramsandRiskArrangements
Notadvocatingpolicy/programs servicesNotsellingyouanything
Bundle-O-MaticACOs-R’-USData/ClaimSystems
4Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededWhyYouShouldListen
We’vedoneitfor5yearsin42States,coveringover75MMpatientsacrossandwinningfinancialawardsandinkingpartnershipstohelpconsumers
WonErnstandYoungEntrepreneuroftheYearforfinancialimpactand
public andsocialgood
DoingthiswithpayerscoveringallP&Lsandproviders ofalltypesdirectlyandviapartners
PartneringwithUSNews(BestHospitalsandDoctorFinder) tohelppatientsmakegoodchoices
5Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededWhyYouShouldListen
SincethisisHIMSS,businessneedmaynotbeenough,sohere’stheChiefTechnologyOfficeroftheUnitedStates…
USCTOonRowdMap:“VisionaryGenius”
Leadingtheshiftfromfee-for-serviceto
pay-for-value.
6Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
7Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
Ihavebetterengineering /architecture
Hmm, ‘fixing thepipes’wasnottheanswer
It’sNotaTechnologyProblem
8Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’sNotaDesignProblem
Ihavebetterdesign&experience
Hmm, theprettycolorsonmysocialappdidn’t stopme
9Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’sNotaDataProblem
Mydataisbigger thanyours Hmm,thisfixationindicates...
Sillyboys
10Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’sNotan‘Innovation’Problem
Speakingatamajorhealthcareconferencenearyou
11Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’sNotaNeedanotherAppProblem
*Direct-to-ConsumerNote:Peopledon’t liketopayoutofpocketforsomethingtheydon’t liketodoordon’twanttoknowabout
ProTip– AveragefamilyincomeinUSis~$42kandgreatestchallengesfortheleastaffluent
12Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’saPerverseIncentivizationProblem
*Source:DartmouthAtlasforUnwarrantedVariation
13Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
It’saPerverseIncentivizationProblem
Keeppatientsaway?!?
Iwastryingtobookyouforanextranight!
14Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
We’veBeenAskingtheWrongQuestions
Howcanwecapturevaluebykeepingapopulation healthy?
Thebestclinicalperformersmaybegeneratingthemostno-valuecarebecauseofFFSincentives
15Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
Payers and providers have financial incentives to undertake population health at a meaningful scale due to the ascendency of value-based programs and risk-bearing arrangements. These models represent a fundamental change from previous Fee for Service economic arrangements.
16Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
FFS PayforValue
TwoModelsforFinancingPopulationHealth
VS.
‘Bolt-on’Socialgood
SystemicSocialGood
17Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
FFS PayforValue
Crankout“WellnessVisits”
RiskSplitUpside(Problem isrollingpopulationvs.timehorizon tocaptureit)
Marketing /EnrollmentBump&Coding ‘bump’
RiskSplitUpside(Problem isrollingpopulationvs.timehorizon tocaptureit)
TwoModelsforFinancingPopulationHealth
18Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
MajorityofbookinFFSarrangement
MajorityofBookinPayforValue
Today
Paidmoretoperformmore&higherintensityservices
Sickerpopulationmaybemoreprofitable
Paidthesameregardlessofservicevolume&intensity
Healthierpopulationismoreprofitable
PopulationHealthasSocialInvestment
PopulationHealthProficiency
asProfitDriver
Upside Up/Downside FullCap
Low-ValueServicesDrivingBilling
Low-ValueServicesReduceProfit
MSSP ACO FlatPayment
GovernmentProgram
PrivateMarketArrangement%ofR
evenue
Time
19Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
Ratingareaswithgoodpopulationhealthand
networks
Ratingareaswithshort-termprofitabilitybased
onflawedreimbursementmodels
Ratingareaswithcurrentandlong-termprofitability
Profitableinthelongterm.
Profitabletoday,basedonflawedrisk-adjustment.
Goingforward,onestrategyistoidentifyandprioritizegrowthintheseratingareasbyreducingpremiumsintheselong-termprofitableratingareasrelativetothecompetition.
Year1 Year2 Year3
ProfitfromReimbursement
Flaws
ProfitfromMoreEfficientNetworks
20Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededCapturingValuefromPopulationHealth
Sohowdoyousucceedatvaluebasedarrangementsin
ordertocapturethevalueyoucreatewithpopulationhealth?
21Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
22Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNoValueCare
Over$9BinOrangeCounty, CA
$850BillionUnnecessarySpendin2014(InstituteofMedicine)
No-ValueCare(30%)
NecessaryUtilization(70%)
“It’sgenerallyagreedthatabout30percentofwhatwespendonhealthcareisunnecessary.Ifweeliminatetheunneededcare,therearemorethanenoughresourcesinoursystemtocovereverybody.”
-Dr.ElliottFisher,DartmouthInstitutefor
HealthPolicy
The economic driver for pay for value programs is the ability of a government program or marketplace arrangement to not only achieve Triple Aim goals but to also mitigate Low-Value services, which account for thirty cent of every dollar spent on the delivery of care.
23Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNoValueCare
Often Low-Value Care is the result of perverse incentives from Fee for Service payment models but identifiable as unwarranted variation within practice patterns.
Theestimated30%ofmedicalexpensethatgoestono-valuecare.
Unnecessary spending drivesbilling inafee-for-serveeconomicmodel, butsuccessinpay-for-valuecomesfrommanagingandmitigatingthesepocketsofvariation.
Variation:UnwarrantedorUnexplained?Everyphysicianhasauniquefingerprint
EconomicDrillDown:ExampleUtilizationReviewandActuarialUnitCostAnalysisagainstCareIntensityCurveacrossTotalBasketofCare
Variationacrossgeographiesandwithinpracticesacrossphysicians.“Physician-Level PracticeVariation:WhoYouSeeIsWhatYouGet”
BrianPowers,Sachin Jain,DavidCutler,andZiad ObermeyerHealthAffairs,September23,2015
Definitions,researchandgeocodingbyHospitalReferralRegionalavailableviatheDartmouthAtlasforUnwarrantedVariation:www.dartmouthatlas.org
NB:Unwarrantedvariationreferstopracticepatterns,whichholdupacrosspopulationsbutpricingvariationmayalsobeunwarrantedandmarkedfluctuatesacrossinsuranceproductandlinesandgeography.“ThePriceAin’t Right.”Cooper,Craig,GaynorandVanReenen,2015.
24Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNoValueCare
The economic driver behind both the policy push and market drive towards value based programs, as well as the criteria for success in value based programs is the ability of a government program to reduce Low-Value Services.
Research EvaluatingCMS&PrivatePlanPrograms:“DotheyreduceLowValuecare?”
CMSCritiqueofFeeforService:“FFShastoomuchLowValuecare.”
PopularPressReportingandProviderRankings:“Consumers are/shouldavoidLowvaluecare.”
25Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
26Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNewGovernmentData
CMS has made historic data releases both relevant both for a populations health and behaviors as well as the practice patterns of providers across the healthcare delivery system, allowing resource allocation and quantitative measurement of the impact of a given population health initiative.
OpenWeatherData OpenHealthDataOpenGeo-LocationData
GovDataPoweringaMarketplace
GovDataPoweringaMarketplace
GovDataPoweringaMarketplace
27Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNewGovernmentData
Here’swhythesebenchmarksaresopowerful
Governmentbenchmarkdataservesasthecommonlanguagenecessarytobuildrelationshipswithproviderstoimprovethememberexperienceandprofitability
ThebenchmarksareavailabletodaywithnoITinvolvement
Thedataalreadyhavealevelofanalysis ontop,soyoucanseeifaproviderisover/underbenchmarks
It’sfromCMS;it’sastandard;it’salreadyusedtodaytodrivereimbursement
28Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNewGovernmentData
ReferralFiles(PatientflowsbetweenPCPS,specialists,hospitalsandpostacutecenters)
DartmouthAtlasofHealthCare&Choosing Wisely(Decadesofresearchanddataonunwarrantedvariationbyconditionandgeographytokeepthingsapples-to-applesforcomparisons)
CMSFFSDataSets,CDCDataSets(MEDPAR,PartB,PartD,BRFSS)(Individualproviders,groups,hospitalsandpostacutecenters)
ProviderPatternIntensityProfilesandRiskReadiness®foreveryprovider,hospital,postacutecenterintheUS.Allpreloaded withno IT.
AffordableCareActdatatodetermineRisk-Readiness® ofProviders/Networks
TrickIsTyingIttogether
29Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededNewGovernmentData
GoaheadandTryYourHandatIt
DIY-ers GuidetoIdentifyingNo-ValueCare:
http://bit.ly/1QmNzWE
30Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
31Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
AnExample:Livein42Stateswith75MMPatientsRowdMap’sRisk-Readiness®benchmarkshelphealthplans,physiciangroups,andhospitalsystemsidentify,quantify,andreducedeliveryofno-valuecare—acentraltenetofsuccessfulpay-for-valueprograms.
RowdMaphasno-valuecareandpopulationhealthbenchmarks for…
everyphysician
everyhospital
everyzipcode
…intheUnitedStates.
“It’sgenerallyagreedthatabout30percentofwhatwespendonhealthcareisunnecessary.Ifweeliminatetheunneededcare,therearemorethanenoughresourcesinoursystemtocovereverybody.”
-Dr.ElliottFisher,DartmouthInstitutefor
HealthPolicy
No-ValueCare(30%)
NecessaryUtilization(70%)
Didyouknowthatmorethan$850billioninno-valuecareisdeliveredannuallyintheU.S?
32Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
ProvidersinaMarketGroups
Individual Physicians
Whatisdrivingaprovider’sRisk-Readiness®?Isitprocedures,prescriptions,referralsorvisits?
Howbigisaprovider’spanel?
Howreadyisaprovidertosucceedinrisk
comparedtopeers?Byspecialty?
Withinaregion?
Fingerprintwithpracticepatternsthatmitigateno-valuecare=GreenDot
Fingerprintwithpracticepatternsthatcreateno-valuecare=RedDot
BenchmarksforRisk-Readiness®
33Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Greatprofileforaggressiverisk
Treadcarefullyforsomerisk
MatchProviderPracticePatternswithValueBasedProgramsbasedon PopulationHealthBehaviors
34Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
RowdMapprovidesdataandanalysisonPopulationHealthfactorsthatdrivesuccessinvalue-basedprograms:
Behaviors – BroaderDefinitions ofHealthwithBehaviors
Utilization – UtilizationandCostsofProceduresandDrugs
Prevalence – MajorDiseasesandConditions
Supply – NumberofPrimaryCarePhysiciansandSpecialists
Socio-demographics – Income,Environment,etc.
Matchyourstrategiesto
yourpopulationtosucceedinvalue-basedprograms
35Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
AreyouReadyforRisk?ManageInternalVariation§ ProviderContractingStrategy§ ProviderCompensationStrategy§ ProcessVariation&Improvement§ ServiceLineBenchmarking§ ProviderReporting§ ProviderRecruitment&CINBuild§ ValueChain&LeakageReporting§ MedicalEconomicsReporting
AreYourPartnersRiskReady?PicktheBestPartnersforRiskArrangements§ PrimaryCareReferralSourceAnalysis§ AcuteCarePartnerReporting§ PostAcutePartnerReporting§ Consulting/SpecialtyPartnerAnalysis§ CompetingGroups/OrgsAnalysis
WhataremybestOpportunitiesforRisk?MatchProviderstoRisk• Risk-MatchingtoPayers:Government& PrivatePayers• PayerNegotiationReporting• MedicalEconomicsModeling
36Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
HarrisCounty, TX
RegionalBenchmarks
AmIcontractingtherightproviders?
Lookataprovider’spanelsize,overallrisk-readinessbenchmarkandit’sindividualdrivers(procedures, prescriptionsandreferrals)todetermineif
theyareagood fitforanoverallstrategyandaspecificcontract.
ProviderContractingStrategy
Groups
37Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
PCPs
RegionalBenchmarks
PimaCo,AZ
AmIincentivizingproviders inawaythatwillbesuccessfulinriskarrangements?
Incentivizeindividual physiciansbasedontheiroverallrisk-readinessbenchmarkandtheirindividual drivers(procedures,prescriptions and
referrals)tosucceedinvaluebasedandriskarrangements.
ProviderCompensationStrategy
38Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
ServiceLineBenchmarking
Whatlinesofbusinessarethemostriskreadyandwhichneedimprovements?
Lookatalineofserviceandtheoverallrisk-readinessbenchmarkandtheindividualdriverstoidentifyoutliers,bestpracticesandareastobe
improved tosucceedinvaluebasedandriskarrangements.
SportsValleyMedicine, LLC
39Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Howdogroupsandindividualproviderswithinthegroupscomparetotheirpeersandcompetition?
Shareinformationaboutaprovider’s risk-readinessagainstpeersandcompetition tocomparehowwelltheyareabletosucceedinvaluebase
andriskarrangements.
ProviderReportingPhiladelphia, PA
40Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
ProviderRecruitment&CINBuild
HowdoyoudesignandimplementCINthatsucceedinvaluebasedarrangements?
Selectproviders thatarerisk-readyandcomplementeachother’spracticepatternstocreateaCINthatsucceedsinvaluebasedandrisk
arrangements.
SaintLouis,MO
41Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
ValueChain&LeakageReporting
PrimaryCareDocs
Specialist PostAcuteFacility
Thicknessoflinesindicatesthenumberofreferrals.Note:Somemarketsare
oversupplied.Thismarketiscontrolledbyoneprovider.
Lessefficient
Moreefficient
Howdoesyourpopulation flowthrough thecarecontinuum andwhenandwheredotheyfallout?
Identifynaturalpatientflowsanddetermineifyournetwork isbreaking themorreinforcinghighvaluepathwaysthenincentivize
providers tooptimize referrals.
TargetthisPCP/DXRadiologisttorefermorepatientstothehigher
performingspecialist
42Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
ValueChain&LeakageReporting
Howdoesyourpopulation flowthrough thecarecontinuum andwhenandwheredotheyfallout?
Identifynaturalpatientflowsanddetermineifyournetwork isbreaking themandcausingleakageaddressthrough
contracting,educationandincentives.
UniversityofMiami isunderperformingandreferralsareinternal.
Thisisaconcentrated,lowvaluepathway.
HolyCrosshashighperformingspecialists, butitsPCPsarereferringtoavarietyofspecialists.
Thisisafragmented,buthighvaluepathway.
Group ReceivingReferrals
GroupSendingReferrals
43Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
MedicalEconomicsReporting
Howmuchnovaluecareareyoupayingforandhowmuchyoucansavebylineofbusinessanddowntoindividualproviders?
Determinethespecificeconomic impactthatyoucreateforwhoeverownstheriskyoumanage.
DecreasedCost
Average
IncreasedCost
LessEfficie
nt
1
2
3
4
5
MoreEfficient
$PMPYperSpecialty&EfficiencyScore
CARDIACSURGERY
GASTROENTEROLOGY
ORTHOPEDICSURGERY
DIAGNOSTICRADIOLOGY PATHOLOGY
$609 $228 $334 $65 $79
$770 $253 $365 $71 $88
$973 $271 $419 $72 $91
$1,191 $303 $467 $121 $106
$1,299 $387 $624 $245 $212
CardiacSurgery
Gastroenterology
OrthoSurgeon
DiagnosticRadiology Pathology
ImpactonSpend
Risk-Readiness®Benchmark
Florida
44Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
MedicalEconomicsReporting
Howmuchnovaluecareareyoupayingforandhowmuchyoucansavebylineofbusinessanddowntoindividualproviders?
Identifyhowmuchno-valuecareyouaremitigatingandthespecificcostsavingsitgeneratesforwhoeverownstherisk.
$PMPYperSpecialtybyCountyIn&Out
Network
InNetwork
OutofNetwork
Scenario:Removingthelowestperformingphysicians
DrilldownintoPimaCounty(Phoenix) Thehighest$PMPYin
PhoenixiswithinnetworkGIdocsat$643
Inthisscenario,theywouldhavethegreatest dropin$PMPYat$119.
($634- $119=$524)
Arizona
$PMPYperSpecialty&EfficiencyScore
45Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
PrimaryCareReferralSourceAnalysis
ReferralstoOrthopedists
GroupSendingReferrals
Group ReceivingReferrals
Group ReceivingReferrals
Group ReceivingReferrals
Group ReceivingReferralsGroup ReceivingReferrals
IndividualPhysicians
ReceivingReferralsNumber ofReferrals Performance of
PhysiciansReceivingReferrals
WhichPCPsaresendingpatientstoagivenspecialistandhowwelldothosePCPsperform?
MakesureyourPCPsaresending tohighperforming specialistswhoareRisk-Readytosucceedinvaluebasedandriskarrangements.
46Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
AcuteCarePartnerReporting
WhichHospitalsareRiskReadyandwhatarethedriversofsuccess?
Identifythehospitalsthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalueandriskarrangements.
California
47Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
AcuteCarePartnerReportingCostbyDRG
Norton
Medical SurgicalMedical
Surgical
Baptist
WhichHospitalsareRiskReadyandwhatarethedriversofsuccess?
Determinewhichhospitalsarethemostefficientandhaveincentivetoworkwithyour specialtyinvaluebasedarrangements.
48Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
PostAcuteCarePartnerReportingWestchesterCounty,NY
WhichPostAcuteFacilitiesareRiskReadyandwhatarethedriversofsuccess?
Identifythepostacutecentersthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalueandrisk
arrangements
HomeHealthTopProvidersOrange=Preferred
49Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
RegionalBenchmarks
Consulting/SpecialtyPartnerAnalysis
WhichPartnersareRiskReadyandwhatarethedriversofsuccess?
Identifytheconsultingandspecialtypartnersthatarerisk-readyandthedriversbehind theirpracticepatternstosucceedinpayforvalue
andriskarrangements
HarrisCounty,TX
50Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValueRisk-MatchingtoPayers:Government&PrivatePayers LargestCounties inTX
RegionalBenchmarks
RiskScores HealthRank
NetworkOpportunity
ProfitOpportunity
MA
ProfitOpportunityExchange
MedicareEligibles/MAEnrolled
ExchangeSubsidyEligibles/Exchange Enrolled
MedicaidBeneficiaryEligibles/
Beneficiaries
Whichvaluebasedprogramsorriskarrangementswillbesuccessfulinmypopulation?
Identifymypopulation’s socio-demographics, healthbehaviorsandprevalencethatleadtosuccessinspecificvaluebasedprogramsand
privatepayerriskarrangements
51Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
PopulationHealth&SupplyImpactonRisk-Readiness®
Risk-MatchingtoPayers:Government&PrivatePayers
Whichvaluebasedprogramsorriskarrangementswillbesuccessfulinmypopulation?
Youpracticeingeographieswithspecificpopulation healthprofilesandaspecificsupplyofcare,sothesearethepressuresyouwillface
52Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
PayerNegotiationReporting
HowdoIusegovernmentbenchmarkdatatonegotiatetomystrengthsandapayer’sweaknesses?
Identifyperformanceagainstnationalandregionalbenchmarks.Highlight whereyouperformwell,addressesandhaveanexplanation
and/orplanforareasthatneedwork.
53Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Whatisthefinancialimpactofnovaluecarethatyoucreateforpayersthatyouarenotgettingcreditfor?
Identifyperformanceagainstnationalandregionalbenchmarks.Highlight whereyouperformwell,addressesandhaveanexplanation
and/orplanforareasthatneedwork.
Eachdotisaphysician.
Groupsarecreatedfromspecialty, networkstatus,Efficiencyscore,and
geography
JohnDorchakNPI:1528000379$PMPY:$874
Savingsforremoving5’s
forminNetwork
MedicalEconomicsModeling
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Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
NetworkDevelopmentCreateaRisk-ReadyNetwork• NetworkExplorer• NetworkBuilder• NetworkOptimizer• NetworkCalculator
ProductDesign&RiskDesignProfitableProducts• Competitive BenefitDesignAnalysis• NetworkBasedBenefitDesign• PopulationHealthBasedProductAnalysis
Sales&MarketingGrowintoProfitableMembership• NetworkBasedGrowthAnalysis• ProviderGrowthAnalysis• MeasuringGrowthAnalysis
55Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
HowdoIcreatemyRisk-Ready®networkandwhichphysiciansdoIneedtosucceedinPay-for-Valuearrangements?
Optimizeyourspecialistnetworkthrough PCPreferrals.Educateandcontracttocreatehighvaluespecialistnetworksordesignproductsto
mitigateriskanddownstreamcosts.
NetworkBuilder GeneralCardiology
56Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
NetworkCalculator
AverageNetworkefficiency:$414PMPYMarketBaseline:$488PMPY
AverageNetworkefficiency:$208PMPY-25%
Removed:90physiciansAdded:84physicians
Removed:Additional34physiciansAdded:Additional37physicians
-50%
AverageNetworkefficiency:$311PMPY
Actual Scenario1 Scenario2
Whatarethefinancialimpactsofmydecisionsandwhatdoesthismeanforour1-year,5-year,or10-yearforecasts?
BayArea,CA
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
NetworkBasedBenefitDesign
Premiumsrelativelylowtonetworkperformance.Likelyunderpricingthatwillleadtolowerprofitability.
Premiumsrelativelyhightonetworkperformance.Likelyoverpricingandlosingoutonmembership.
HowdoIdesignbenefits tomatchproviderperformancewhileoptimizing profitability?
Designproducts todrivemembershipwhereyouhavethemostefficientproviders.Savingsfromhighperforming providersoffset lowerpricesand
createavirtuouscycleofgrowth.
NetworkEfficiency
RatingArea
58Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
HowdoIdesignbenefits tomatchpopulation demandwhileoptimizing profitability?
Determinehowthepopulation’s healthbehaviors,prevalenceandeconomicsimpactyourprofit.Growintoareasthatareprofitable today
withgooddriversforlongtermsustainability.
PopulationHealthBasedProductAnalysis
PopulationBehaviors
PremiumVariance
Competition
HealthOpportunityIndex:Prevalence,healthbehaviors&socio-economicfactors Relativeviewofclient
premiumsandcapturestheassumedcostof
providinghealthbenefitstogivengeography
PremiumVarianceInternal
MLRVariance
Membership/SubsidyEligible
Strategy fromBenchmark&InternalData
RatingArea
YourDataGoesHere
BenchmarkCMSData
Difference inpreriskadjustedandpostrisk
adjustedMLR
59Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
MeasuringGrowthAnalysis
EquallyAllocateSalesandMarketingEffortsScenario1
Scenario2
Bytargetingmarketingeffortsaround thehighestperforming practiceshowmuchmoneywillIsave?
TargetedSalesandMarketingwithHighestPerformingPractices
CombinedAverageEfficiencyPMPY:
$238
CombinedAverageEfficiencyPMPY:
$189
-20.6%
Targetedmarketingexamples:
• Focusedbrokers• Co-marketing• AffiliationLetters• Preferential
benefitdesign
60Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
5 4 3 2 1EfficiencyScore
MembershipVolume/Episodes
ShiftingMembersandpercentagesofcareinteractions
intoourPhysicianswithEfficiencyScoresof1-3
61Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
Anyuse,reproduction ordistribution ofthisinformation, inwholeorinpart,orthedisclosure ofanyofitscontentswithout theprior written consent oftheCompany,isprohibited.
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Membership&ServiceDensityChangeTacticsRecommendedtacticstoshiftpatientinteractionflows
Network• Addingand/orremovingproviders.Addinghighperformers,cuttinglowperformers• Incentivizingefficientreferralchains• ClinicalManagementofshiftingmostintensepatientencounterstohighestperformers
ProductDesign• Designingproductstoshiftmemberbehavior• Designproductstodisproportionatelydrawmembersinadvantageouslybymarket• Designproductstodrivemembershipwhereyouhavethemostefficientproviders
Sales&Marketing• AllocateresourcesstrategicallyinSales&Marketingeffortstoshiftmembershiptohigh
performersinyournetwork.• Promoteyourhighestperformingproviders
62Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Over/UnderCodingCounty&ZipCode
UnderCoding OverCoding
Under-codingJacksonville
Overs-codingMiami
HealthFactors
AverageRiskScores
Watcha2minute videoonthemethod&concept:www.bmj.com/content/348/bmj.g2392
RowdMapuses publicdataonpopulation behaviorswithin asocio-demographic cohortandriskbandtodeterminewhichgeographiesandproviderswilllikelysucceed inthemovementfromFeeforServicetoPayforValueandRiskArrangements.
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NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
Months1-3 Months4-6 Months10-12Months7-9
Months1-3 Months4-6 Months10-12Months7-9
OpportunityAssessment
NoDeliverables
InitialFindings/Documentation
ProjectSale/Start FieldTeam
On-site– Ongoing
NoValue-AddTeamRamp-UpPeriod
Value-Add,ActionableRecommendations,SolvingBusinessProblemsCustomizedDeliverables–Day1
Pre-KickOffAnalytics
ClientKick-Off
Project1–Completed,
DeliverableSubmitted
Project2–Completed,
DeliverableSubmitted
Project3–Completed,
DeliverableSubmitted
64
NoValueCareMeetsNoITNeededIdentifyingSuccessinPayforValue
TheACAatyourfingertips
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NoValueCareMeetsNoITNeededSummary
PopulationHealthismorethanpublicandsocialgood,butcreatessignificantfinancialbenefitsthroughvaluebasedarrangements.
Newlyreleasedgovernmentbenchmarkdataallowsprovidersandpayerstodeterminewhethertheywillsucceedandhowtoflourishinpayforvalueandriskarrangements.
Datahaverevolutionizedtechnologyandotherverticals,nowopendatafromthegovernmentandtheCentersforMedicareandMedicaidServicescomestohealthcare.
VirtuallyeveryproviderintheUSandtheirpracticepatternsandreferralsareavailablewithnoITintegrationneeded.
Buildtherightnetwork,group,CINtocapturethevalueyoucreatethroughpopulationhealthprogramsthroughsharedrisk.
66Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth
BridgetheGapintheMedEconomicTransition
Byidentifying,quantifyingandreducinglowvaluecare
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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth
Find therightvaluebasedprogrambasedonyourproviderpatternsaroundno-valuecare.
Identifythemostefficientproviders;thismaynotshowupinutilization
revieworunitcostanalysis.Thennegotiatelikeapro.
Now,takeonrisktocapturethevalueyoucreatethroughpophealth
68Allcontentsareproprietary toRowdMap,Inc.andarebeingprovidedonaconfidential basis.
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NoValueCareMeetsNoITNeededCapturetheValueYouCreateinPopHealth
CMS:50%ofFFSwillbegoneby2018
Whatifyouknewwhichproviderswould
driveyoursuccess?
Whatifyouknewwhichproviderswouldsinkyou? WHATWOULDYOUDOIFYOUKNEW
whowillwinandwhowillloseinvaluebasedarrangements