from Top Ribbon under

The dashed borders

around the logo graphics are

not visible in Show view or

1. Shift + click on the

2. Click on ‘Load

ImageShopper’ from

customized ribbon tab

4. Use Image Tools to pan,

7.Select

‘Title slide for dark picture’

click outside slide and

Check ’Display drawing

Select ’OK’

--

PROBIOTICS AND ITS ROLE IN HUMAN HEALTH AND NUTRITION

PRESENTED BY:CHR. HANSEN MIDDLE EAST & AFRICA

Jogvan HoumannRegional Director

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

What are ”Probiotics”

Today’s Scenario

Definition of Probiotic

Historical Background

General Characteristics

Features of Probiotics

Health Benefits

Legalization of Probiotic Products

Applications

Selection & Selectivity of Probiotics

Conclusion

24 September 20142

AGENDA

24 September 20143

Today’s Scenario

Health is a major driver in fermented dairy products !!’

Today’s Scenario

Health is a major driver in fermented dairy products !!’

24 September 20145

Today’s Scenario

6

What are ”Probiotics”

24 September 20147

History of ”Probiotics”

24 September 20148

Why use ”Probiotics”

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Features of Probiotics

Viable Cells

When introduced to the product

Surviving the food/product environment

Survive the storage period

When it reaches the target organ

Resistant to the acidity of the Stomach

Bile tolerance

Able to adhere and “colonize” in the GIT

24 September 20149

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Adequate Dose

According to CAC (FAO/WHO, 2003b)

Minimum CFU count (106 CFU/g)

Daily intake of 108-109 probiotic cells

Examples:

A product contains 105 CFU/ml, how much to consume?

– 108/ 105 = 1000 ml!!

Another product contains 106 CFU/ml

– 108 / 106 = 100 ml

Features of Probiotics

24 September 201410

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Exert Health Benefits

Safe microorganisms

Long history of safe-in-use

GRAS status

Have documented health effects

Clinical studies and statistics provided

Affect positively the functions of an organ or more

Documentations to support Health claims

Features of Probiotics

24 September 201411

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Assist other natural antimicrobial agents

Cardiovascular diseases

Assist the liver in the detoxification process

Bolster the immune system.

Decrease the incidence and duration of diarrhea

Enable better growth development in children.

Lower blood pressure

Have anti-carcinogenic, anti-mutagenic, and anti-allergic activities.

Help prevent osteoporosis.

Help prevent colon cancer

Improve digestion and balance cholesterol metabolism.

Increase nutritional value of foods through better digestibility and an increased absorption of nutrients.

Manufacture lactase, which promotes intestinal lactose digestion.

Prevent and reduce intestinal tract infections

Promote a feeling of well-being.

24 September 201412

General Health Benefits… Probiotics Effect

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Improve gastro-intestinal tract health

Reduction of risk of diarrhea

Relief from constipation

Improved digestion of lactose

Relief of symptoms of irritable bowel syndrome

Improve immune function

Enhanced response to vaccination & Antibiotic treatment

Reduced risk of respiratory tract infections

of course it is essential that the beneficial effects of the specific probiotic strains are

documented in appropriate clinical trials

24 September 201413

Documented Health Benefits… Probiotics Effect

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Legalization…

Health Claims

“a statement, which characterizes the relationship of any substance to a disease or health-related condition”.Example: ‘Protect against cancer’

Structure/Function Claims

“a statement of nutritional support that describes the role of a nutrient or dietary ingredient to affect the structure or functioning of the human bodyExample: ‘Support the immune system’

24 September 201414

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Applications To Probiotics…

Fermented dairy products

Set, stirred, and drinking yoghurt

Labneh

Sour acidophilus milk

Greek Yoghurt

Whey drinks

Ice Creams

Cheeses

Juices

24 September 201415

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Safety in use

Documented health properties

Survive the passage to the target organ

Tolerance to gastric transit

Tolerance to small intestinal transit

A clear identity: molecular-biological methodology

Applicable technological properties such as stability and viability

Daily intake of 108-109 probiotic cells recommendedfor a Probiotic Effect

24 September 201416

How To Select The Probiotics?!

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer 24 September 201417

Strain Specificity

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer

Conclusion

Yoghurt is a healthy and natural food.

Yoghurt can be improved by adding a specific probiotic strain

A defined strain and well documented probiotic bacteria administered in adequate usage can maintain good health in human beings across all the age category.

Immune system

Intestinal well-being

Strain dependent

Dose dependent

18

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer 24 September 201419

Together

we improve the quality of

food and health

for people all over the world

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer 24 September 201420

Appendices

formatted

bullet text, please use the

Increase/Decrease Indent

Insert picture

2. Insert picture from

3. Use Image Tools to pan,

2. Selcet customized

3. Click Create Chart

Add Date and Footer via

>Insert >Header & Footer

1. Check in Date & Time

2. Check in Footer 24 September 201421