PRINTED AV AIDS(LEAFLET AND PAMPHLET)

SUBMITTED BY:-Mr.Mahaveer Swarnkar

PRINTED AIDSPrinted aids combine words, pictures, and

diagrams to convey accurate and clear information. It can be read at any available time and can be kept for record.

CONT……..

It include • posters, • leaflets • pamphlets, • circular letters, • newspapers,

and• magazines.

PAMPHLETIt is an unbounded booklet, without a hard cover or

binding. It may consist of a single sheet of paper that is printed on both sides and folded in half, in third, or in fourths or it may consists of a few pages that are folded in half and stapled at the crease to make a simple book.

STYLES OF PAMPHLET1. The tutorial style2. Using the frequently asked question

style3. The testimonial style

The tutorial style –• it is basic style .• it basically involves easing in to the topic of the

pamphlet so that the reader reading it gradually understands the content.

• It can be done by using different sections by explaining every step, producing key definition of the hardest words that they have to tackle in to the pamphlet.

Using the frequently asked question style.-• It preparing by frequently asked question

format, • this involves listing down the frequently

asked questions about pamphlet topic and answers are provided afterwards .

• By this Reader can centre on to the area of the pamphlet with their question and read the information they want. ?

The testimonial style. –• it is just like a story telling mode. A story is

narrated about the pamphlet issue and concepts are introduced one by one.

• It make the learning process ease for most learners as they see how all concepts are united together

Advantages.

• They cheap to produce and can be distributed easily.

• Important tool for political protest and political campaigning.

• This can be very useful for advertisers as compared to advertising on the Internet.

• It can be use in a particular geographical area.

• They can fit a pocket or diary or the purse so it is for individuals to carry them home and read latter.

• They can be distributed in many ways or easily. E.g. - handed out in the streets or inserted in the newspapers or left in the post-boxes.

• They are easy and simple to produce.

• They are very cost effective and consumer friendly.

• They are very attractive and bright.

Disadvantages .

• Pamphlets should be stored carefully.

• Can be easily crushed and torn when shelved along with hard cover books. So it should be kept in file folders in a file cabinet , or kept in boxes and kept it on shelves vertically same as books.

• Pamphlet are not always used up fully before they expire or require changes and therefore are a waste of paper, toner and ink

• A pamphlet is delivered, mailed or handed out specifically to customers by paying cost someone to mail the brochures or hand deliver them to other customers.

• This medium may not always give you a wide reach. Like Internet can target a global audience.

• Pamphlet have a limited space that is not enough to reel detail information

• A pamphlet, even when printed on recycled paper, is not an eco-friendly means of advertising.

X

LEAFLETS

Leaflet is a small book usually having a paper of cover. a leaflet referred to as any piece of printed information It includes fact sheets ,guides, small booklets, and distributed without charge .

Categories of leaflet.

• Persuasive. • Informative.• Directive.

• Persuasive – attains the objectives through use of reason . facts are presented so that the reader is convinced that the conclusion reached by the propagandist are valid

• Informative – factual ,in presenting facts previously unknown to the readers , it create curiosity .

• Directive- it is used to direct and control activity of ungrounded forces

Guideline for organizing the content of the leafletsHeading –

1. It is most important part, 2. It should be eye catching.3. It should be brief, summarizing the

theme by using short, forceful word

Sub-heading –• used when it is impossible to summarise

the text in the main heading and further explanation is needed to pointed out the significance of message

• It should be separate paragraph and bring gaps between heading and text.

Text-• the first sentence of the text should

contain the substance of message with the facts.

• the text should be simple and to the point• presents only one theme. If more than one

theme is used, they should be closely related.

• Picture.-use photographs to convey the same message.

Disadvantages• A high illiteracy reduces the effectiveness of

printed materials.• Printing requires special and logistical

supports.• It is time consuming and costly.• Development of effective printed material

requires trained and knowledgeable persons.

THANK YOU