An analysis of Pharma Wikipedia disease pages. This looks at the common pharma disease pages on Wikipedia, including how often they are viewed and edited. It analyses the top editors of these disease pages that are of interest to Pharma companies. Editing disease pages by Pharma companies, in the right way, is a potentially lower risk route than prescription medicine pages. This is a useful analysis for anyone working in healthcare and interested in editing Wikipedia.
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Pharma Wikipedia DISEASE pages An analysis Gary Monk
Presentation includes speaker notes on slides 14/5/2014
Introduction Wikipedia is a top source of information around
medical products for patients, the public and health care
professionals The goal is to analyse the Wikipedia pages of some of
the main disease areas where pharmaceutical companies are active
Note: all analytics data sourced directly from Wikipedia (all
statistics up to 14/5/14) English language Wikipedia only
Average daily Wikipedia views by disease Rank Disease Average
Daily Views 1 Bipolar disorder 9080 2 Schizophrenia 8475 3 Crohns
disease 8145 4 Multiple Sclerosis 7977 5 Diabetes 6086 6 HIV 4928 7
Hypertension 4819 8 Alzheimer's disease 4603 9 Multiple Myeloma
4301 10 ADHD 4117 11 COPD 3852 12 Rheumatoid Arthritis 3762 13
Influenza 3480 14 Anxiety 3460 15 Asthma 3213 16 Epilepsy 3147 17
Gastroesophageal reflux disease 2844 18 Breast Cancer 2496 19
Cardiovascular disease 2311 20 Depression 2287 21 Erectile
Dysfunction 2183 22 Macular degeneration 1877 23 Overactive bladder
1877 24 Premature ejaculation 1661 25 Allergic rhinitis 1113 26
Hypercholesterolemia 908 27 Chronic Pain 386 Source Wikipedia
Diseases have significantly high page views, in comparison the
number 1 viewed Pharma Brand ABILIFY has just under 1000 views per
day
Average daily Wikipedia views by disease Rank Disease Average
Daily Views 1 Bipolar disorder 9080 2 Schizophrenia 8475 3 Crohns
disease 8145 4 Multiple Sclerosis 7977 5 Diabetes 6086 6 HIV 4928 7
Hypertension 4819 8 Alzheimer's disease 4603 9 Multiple Myeloma
4301 10 ADHD 4117 11 COPD 3852 12 Rheumatoid Arthritis 3762 13
Influenza 3480 14 Anxiety 3460 15 Asthma 3213 16 Epilepsy 3147 17
Gastroesophageal reflux disease 2844 18 Breast Cancer 2496 19
Cardiovascular disease 2311 20 Depression 2287 Source Wikipedia The
Top 20 diseases (by page views) were taken for further
analysis
Average page edits per year Source Wikipedia Rank Disease Page
edits per year 1 Bipolar disorder 570 2 Schizophrenia 566 3 Crohns
disease 317 4 Multiple Sclerosis 397 5 Diabetes 542 6 HIV 348 7
Hypertension 335 8 Alzheimer's disease 565 9 Multiple Myeloma 94 10
ADHD 854 11 COPD 207 12 Rheumatoid Arthritis 189 13 Influenza 409
14 Anxiety 268 15 Asthma 543 16 Epilepsy 330 17 Gastroesophageal
reflux disease 155 18 Breast Cancer 484 19 Cardiovascular disease
244 20 Depression 352 Disease pages are edited very frequently.
Contrast Pharma Brand pages edited usually 50- 100 times per year.
The outlier is Multiple Myeloma with relatively high page views yet
few edits
Page edits vs number of editors Disease Page edits per year
Number of editors Editors/E dits Index Bipolar disorder 570 2407
4.2 Schizophrenia 566 2111 3.7 Crohns disease 317 1674 5.3 Multiple
Sclerosis 397 1928 4.9 Diabetes 542 2973 5.5 HIV 348 1770 5.1
Hypertension 335 1785 5.3 Alzheimer's disease 565 2553 4.5 Multiple
Myeloma 94 484 5.1 ADHD 854 3150 3.7 COPD 207 876 4.2 Rheumatoid
Arthritis 189 1082 5.7 Influenza 409 2148 5.3 Anxiety 268 1731 6.5
Asthma 543 2666 4.9 Epilepsy 330 1682 5.1 Gastroesophageal reflux
disease 155 845 5.5 Breast Cancer 484 2377 4.9 Cardiovascular
disease 244 1226 5.0 Depression 352 1671 4.7 Source Wikipedia
Number of editors added for reference. As expected the number of
editors correlates well with the number of edits
A small number of users have a lot of influence 133 unique
users in Top 20 disease x Top 10 Editors 28 users editing more than
1 disease 11 users editing more than 2 diseases 5 users editing
more than 3 diseases 2 users editing more than 4 diseases The top 5
editors have 38% of the entire Top 10 edits (see next slide)
The Power Editors Jmh649 & Jfdwolff dominate the editing
landscape Both are medical doctors
The Power Editors Jmh649 has edited 19 out of 20 of the most
viewed diseases Jmh649 has contributed 24% of all the edits made by
the Top 10 editors across the 20 diseases Jfdwolff has edited 12
out of 20 of the most viewed diseases Jfdwolff has contributed 7%
of all the edits made by the Top 10 editors across the 20
diseases
Active editors When we consider editors active in the last 12
months (Top 10 editors across the 20 diseases) Only 37 out of 133
editors have been active Jmh649 & Jfdwolff are both active
Jmh649 has edited 19 out of 19 of his historically edited diseases
Jfdwolff has edited 9 out of 12 of his historically edited
diseases
Key Learnings Disease pages are viewed 5-10 times more than
individual medicine brand pages 2 editors, both medical doctors
dominate the editing landscape Jmh649 is a Wikipedia editing
machine but this also highlights the need for more HCPs to become
keen editors of Wikipedia Only a small proportion of historical
editors remain active editors of these disease pages
@garymonk garywmonk [email protected] www.garymonk.com
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