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BLEDSOE Brace Systems brand identity guide effective: December 2009 • version: 1.0

My Work: Bledsoe Brace System Brand Guide

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Page 1: My Work: Bledsoe Brace System Brand Guide

BLEDSOE Brace Systemsbrand identity guide

effective: December 2009 • version: 1.0

Page 2: My Work: Bledsoe Brace System Brand Guide

Cover 1

Contents 2

Brand Statement 3

Brand Attributes 4

Logo 5

Logo 6

Logo Color 7

Logo Usage 8

Incorrect Logo Usage 9

Size and Minimum Clear Space 10

Contents

Page 3: My Work: Bledsoe Brace System Brand Guide

Bledsoe’s dedication to innovation and use of breakthrough technology coupled with their experience and knowledge make it the leader in the orthopedic bracing industry. Their products provide customers with the support and flexibility they need to get back to their lives.

Brand Statement

Page 4: My Work: Bledsoe Brace System Brand Guide

Beyond their literal meaning, these words form the fundamental foundation of every facet of Bledsoe’s promise to both clients and patients; they represent the future of all individuals involved with Bledsoe.

Key Brand Attributes AGILERESILIENCE

AMERICAN MADE

EVOLUTION

INNOVATION

ACTIVE

DEPENDABILITY

YOUNG

LEADERSHIPTECHNOLOGY

STRENGTHPOWERFUL

SECURITY

Page 5: My Work: Bledsoe Brace System Brand Guide

Bledsoe.

A strong and trusted company with the experience, knowledge and dedication to innovation that allows it to offer their customers the support they need to get back into the game. Whether that means playing in the NBA, caring for their family or taking the golf course by storm.

At it’s most fundamental level, Bledsoe is about providing support for their customers. The support they need to go about their day in the most normal way possible.

With the continuing use of breakthrough technology, Bledsoe’s products help their customers heal while maintaining flexibility and agility. All the while maintaining the dependability that comes from being an experienced leader in their industry.

Logo

Page 6: My Work: Bledsoe Brace System Brand Guide

1-Color Solid

Spot color and 4-color process

Bledsoe.

The Bledsoe logo is our primary means of identification to the world. It is an emblem of quality and dependability. It represents the spirit of the Bledsoe brand.

It is essential that the entire organization apply the logo in a consistent manner to assure the greatest possible impact in our industry.

Never redraw, separate or rearrange its elements in any way.

Logo

Page 7: My Work: Bledsoe Brace System Brand Guide

Color is a powerful means of visual recognition. By using distinct colors consistently we can create a memorable impression of the Bledsoe brand.

No color substitutions or adjustments should ever be made to the logo.

Logo: Primary Color Palette

PMS137 U PMS1655 U

CMYK 20-100-100-0 CMYK 0-63-91-0

RGB 167-25-48 RGB 142-144-143

#A71E31 #8E908F

Page 8: My Work: Bledsoe Brace System Brand Guide

Logo: Usage

On dark backgrounds (darker than 50% black), logo typography must appear in white.

If legibility is not compromised, logo may appear on photographic backgrounds.

Background images may not show through the “B” logo.

Page 9: My Work: Bledsoe Brace System Brand Guide

Logo: Incorrect Usage

Do not rearrange or alter the proportions of logo elements in any way.

Do not place the logo in a shape Do not let shapes show through the logo

Do not use alternate colors of the logo

Do not place the logo on complex backgrounds

Do not create an outline of the logo

Page 10: My Work: Bledsoe Brace System Brand Guide

1”

.75”

X

X

X

X

X

X

XX

XX

The key to maintaining the presence of the Bledsoe logo is keeping it separate from other elements. A clear space around the logo prevents any nearby text, illustrations, photos or other elements from interfering with legibility.

“X” is equal to the height of the “o” in Bledsoe. The minimum amount of space required between the logo and other elements is related to this measure. Use this formula to determine the size of the clear space.

More space is generally preferred.

Logo: Dimensions

The VERTICAL logo should never be reproduced smaller than .75” in width.

The HORIZONTAL logo should never be reproduced smaller than 1” in width.