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Placing the Customer at the Center

Craig Fiebig

Vice President, Product Marketing

IMS Health Technology & Applications

March 24, 2015

Make the most of every conversation

1 IMS Health Confidential

The Art of Conversation

People conversing with each other on

a path

ConversationFrom Wikipedia, the free encyclopedia

Conversation is a form of interactive, spontaneous communication

between two or more people. Typically it occurs in spoken

communication, but some written exchanges may also be referred to as

conversations. The development of conversational skills and etiquette is

an important part of socialization. The development of conversational

skills in a new language is a frequent focus of language teaching and

learning.

Conversation analysis is a branch of sociology which studies the

structure and organization of human interaction, with a more specific

focus on conversational interaction.

Contents

1 Definition and characterization

2 Classification

2.1 Discussion

2.2 Subject

2.3 Functions

3 Aspects of conversation

3.1 Differences between men and women

3.2 Conversation between strangers

3.3 Conversational narcissism

3.4 Conversation with artificial intelligence

3.5 Conversing with one's self

4 In the media

5 Literature

5.1 In fiction

5.2 Benefits to Conversation

6 See also

7 Works cited

8 References

9 External links

Definition and characterization

2 IMS Health Confidential

Challenge

3 IMS Health Confidential

Attract

4 IMS Health Confidential

Engage

5 IMS Health Confidential

Refine

6 IMS Health Confidential

The Virtuous Cycle

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Integrated by Design

Pharmaceutical/Life Sciences

Data-Driven

IMS Health and Cegedim

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Thank you

IMS Health Confidential