FINANCIAL PROTECTION AND IMPROVED ACCESS TO HEALTH CARE: PEER-TO-PEER LEARNING WORKSHOP

FINDING SOLUTIONS TO COMMON CHALLENGES FEBRUARY 15-19, 2016

ACCRA, GHANA

D a y I V , S e s s i o n V .

Mali Micro-insurance Project: Sini Tonon

CASE STUDY

WORKSHOP ON MOBILE FACILITATED INSURANCE PRODUCTS AND SERVICES

Accra, Ghana - 18 February 2016

by Ralph Ankri, Orange Labs Paris

e-health

A win-win strategy for Orange and

our public and private

partners, both international and local...

... fed by stakeholder dialogues

conducted in all our footprint

countries

m-women

Ecosystems & Enablers

Products & Services

SOCIAL + BUSINESS INNOVATION

e-government open development

platforms

incubators

Orange African Social Venture Prize Data for Development

investment funds

rural coverage infrastructure sharing

Infrastructure & Connectivity

Orange Money e-

education m-agriculture low-cost

handsets local contents

Orange For Development

community phones

low-cost voice internet

Our Land of action

(WORLD BANK)

As the outcome of a GSMA call for proposals, Orange Mali has been selected for this project because of their strong application.

Mali mobile market overview

*** The Connected Women GSMA branch delivers each year small amount of money through the Innovation Grant Fund to operators who have an innovative

concrete project to reach more women on the operation field. ***

Our Partners

Services • money transfer • wages

• bill payments • store payment

Location • 14 countries in AMEA • 18,500 points of sales

Funding partner a GSMA important grant has funded the entire first year

experimentation

Operator Insurance Distributor

Insurance Intermediate

Orange Mali PlaNet Guarantee

Population Services International NSIA

My savings were stolen from my

house…

My savings were destroyed by the rain…

All my savings disappeared because of unforeseen

events in life…

I never manage to save; I spend too

fast…

Our Promise

Launch of Sini Tonon on December 18th 2014

a Sini Tonon account can be opened by any Orange Money subscriber minimum initial deposit of 3,000 FCFA ( ≈ 5 USD) a penalty of 5% of the withdrawal to encourage a culture of saving an insurance product - Tin Nogoya – is automatically activated when you reach

40,000 FCFA ( ≈ 165 USD) providing 12 months of life/disability and maternal health insurance

( i.e. haemorrhage, eclampsia, dystocia and C sections an annual interest rate of 2%

Our Product

And much more if you are a good saver…

Sini Tonon and Tin Nogoya are respectively a savings and a insurance product offered on the Orange Mali mobile money platform :

Overview Commercial Impact • Driving adoption and usage of Orange Money

• Encouraging customers to save on the Orange Money wallet

• Participating to create a positive impression of Orange among its users

Social impact • Encouraging savings habits

• Well positioned to provide first-time access to insurance, especially for women

• Appealing to customers although it is a new concept for them

Key Findings

55% of women and 48% of men did not save before

of customers find the products useful 97%

24% of Orange Money users are using Sini Tonon regularly

97% of female users have never been insured before

95% of users would recommend Sini Tonon

of surveyed users want to continue saving to reach the threshold for insurance

activation

98%

Gender repartition

Key Findings

Figure 2

Percentage (%) of Sini Tonon users who responded to :

“Why do you use Sini Tonon?”

Figure 1

Percentage (%) of users who responded to the question:

“Why do you save?”

( GSMA REPORT « Case study : Orange Mali » )

Lessons learned

Need to provide a better customer education in order to :

- explain the complex concept of insurance to women

- transform the Malian – and more broadly the African – habits of savings showing them the advantages of saving money

Better plan the target approach : too many men vs. few women

Offer a large range of insurance services to reach a broader customer target and fulfill the needs of all

To Go Forward … Organising a massive communicatin campaign through direct field action to have a better reach on our privileged target : Women

1

Creating new ways for customers to achieve the insurance product in order to increase insured number

2

Encouraging even more savings habits among users to make the insurance product easily accessible

Adding new partners to the project in order to improve the project

Thinking of new insurance products according to the needs of the current users

3

4

5

Comparable initiatives INSURANCE FOR THE MASS MARKET: BY TIGO & BIMA IN SENEGAL The Tigo Kiiray, insurance product : “The golden rule: Keep it simple”

• Instant registration by agent on mobile handset

• Electronic signature on customer phone through USSD

• Collection over airtime account in small daily instalments

(US$0.03)

• Ability to “catch up” on missed payments

• Very limited exclusions

• Terms and conditions sent over SMS in plain language

• Claims processed in 48 hours on presentation of death certificate

As of October 2013, just 1.5 years after launch, Tigo Kiiray has registered 13% of its nearly 3 million subscriber GSM base.

The 2013 results

Tigo Kiiray subscriber base, October 2013 from a 2014 GSMA Report

Comparable initiatives A MICRO-INSURANCE FOR THE MASS MARKET: BY ORANGE & ACTIVA IN CAMEROUN

ACTIVA MAKALA : a totally paperless service • Activa Makala Insurance Model : paying.

• The customer subscribes on his OM wallet, pay his insurance premium,

declares an accident and receives compensation in his Orange Money

wallet.

• The offer is designed for people with low revenues and exposed at

accident (both work and private one with no exclusion)

• Two options/products with affordable prices – 1USD and 1,7USD per

month for a compensation from 120 USD to 360 USD.

• Claims processed in 5 days on presentation of medical certificate

• Terms and conditions are put on Orange and Activa websites and

also in Activa POS.

In less than 2months, the service has registered 0,6% of OM customer and continues its deployment.

Actual results & Perspective

The customer subscribes to its Orange Money mobile , pay his insurance premium , says an accident and receives its compensation in its Orange Money wallet. The customer subscribes to its Orange Money mobile , pay his insurance premium , says an accident and receives its compensation in its Orange Money wallet

A specific team is deployed to improve customer knowledge on insurance and present the service’s specificity.

15 Orange Money – CoPil – octobre 2012 Confidential group

Thank you ! Q&A