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Leveraging Your CMS for Incredible Digital Experiences
With complex demands on healthcare marketers to create seamless, personalized digital consumer experiences, traditional web content management systems just can’t deliver.
If you’re encountering these 5 issues, it could be time to invest
in a new CMS.
Limited Progress
Marketing’s dependence on IT support creates bottlenecks and strife.1
2Cost & Complexity
Data storage, upgrades, and new features cost $$$ and create more
chaos to manage.
Integration Hurdles
Your CMS, CRM, social media, marketing automation, contact
center, etc. are loosely connected, at best.3
Security Concerns4Privacy, data protection, PHI, hackers, denial of service cost, and
downtime: you can’t afford to ignore security.
5Limited Progress
Siloed systems require specialist knowledge and skillsets, and each new
add-on strains those resources or requires time and money to learn an
investment-specific language.
The real problem with today’s CMS platforms is that they
don’t incorporate all those key features you need into one
comprehensive toolset.
A more modern digital experience management (DXM)
platform takes the needs of both marketing and IT teams into account for a system that
scales with you.
So what are those distinct requirements from both
marketing and IT?
of organizations are “completely ready” to execute digital strategies.
26%Source: Accenture
Mark
ete
r N
ee
ds
•Easy content authoring, editing, and device publishing
•A solution that includes digital quality management technology
•Simple tools for creating targeted content and personalization
Mark
ete
r N
ee
ds
•A digital asset management (DAM) component
• Integrations for healthcare-specific content and interactions
•A platform structured for ease increating social media experiences
Mark
ete
r N
ee
ds
• Intuitive dashboards and analytics
•Connectors and plug-ins for third-party solutions
of daily activities as compared to other duties. 31%
Preparing for and dealing with internet security has become one of the top 4
issues CIOs deal with, taking up
Source: CIO.com
IT N
ee
ds
•A scalable and performant platform
•Dependable security
•Decoupled architecture
•Parallel development and deployment structure
•A proven but future-proof solution
Balancing needs across your organization by establishing a shared digital consumer experience vision and technology roadmap will enable your organization to be more efficient with your budget and achieve your business goals more quickly.
Want to learn more about the tools and partnerships that can help you achieve digital marketing superstar status?
Choosing the Best CMS for Healthcare.
Download our white paper