Kinetic advisory boards

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Moving advisory boards forwards

: Part of UDG Healthcare plc www.ashfieldhealthcare.com2

The Ashfield approach to advisory boards

Advisory boards are a staple offering of our business; the

Ashfield group supports hundreds of projects every

year

We apply our consultancy approach to get the best

out of your meeting

We provide a full service; by effectively connecting our centres of excellence, we

bring everything together so you don’t have to

CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING


Shaping the journey

Our methodology allows our clients to look beyond the meeting shaping a journey signposted with strategic insights through gaining the most valuable feedback from the right advisors at the right time

Advisory boards can be and should be

the corner stones of all strategic plans

Through establishing overarching objectives we can shape the journey

WE START WITH..... ..... THE END IN MIND


We can bring our consultancy expertise to

Challenge objectives.WE CRAFT BESPOKE OBJECTIVES SO THEY ARE FIT FOR YOUR PURPOSE

They will be robust and refined effectively to ensure achievement of your strategic imperatives and result in a strong agenda with buy-in from all stakeholders.WE BRING THE RIGHT PEOPLE

We use our extensive networks, proprietary tools and research teams to profile and select the most appropriate HCPs to engage in the process. A NEW APPROACH…

We challenge the idea of the “top 10 Experts” and extend traditional criteria for inclusion to ensure objectives are achieved.

Our Kinetic Advisory Board framework makes the difference…


We can provide Insight support to enhance your advisory board

Robust desk research can be done to determine the landscape of your therapy area or treatments that are available and why they are successful. Competitor landscaping can also include a study of what the up-and-coming pipeline looks like, and how competitor products may affect the roll-out of your product.

Rapid online surveys can be used with the advisors to frontload the meeting with opinion and perception data.

This will ensure that time spent at the advisory board is used in discussion and moving forward, rather than spent determining opinions and perceptions.

The expert discussion from advisory boards can often result in changes of opinion, due to the different perspectives of the experts involved.A follow-up survey can test this theory to see if the discussion stimulated a change or shift in opinion - this can be particularly useful when discussing a product or barriers to uptake.

Key concepts, scientific messages or scientific stories that come out of your advisory board can also be tested in a wider target community to determine how they resonate with practicing HCPs. This qualitative analysis would ensure feedback at both the expert and grass-roots levels.

PRE-advisory board POST-advisory board

COMPETITORLANDSCAPING

FRONTLOADINGFOR FOCUS

FOLLOW-UPFOR FEEDBACK

MESSAGERESONANCE


DYNAMIC FACILITATOR

We recognise the importance of a dynamic facilitator who has a clearly defined role which differs from the Chair. We provide a partner to the scientific Chair who ensures a fluid, dynamic session engaging everyone keeping up momentum and energy. We ensure people engage by encouraging movement, providing a dynamic environment for fresh thinking.

We create energetic discussion

Energy and EngagementWe know from experience, advisory boards are more effective and more enjoyable when they have an active format! (and compliance teams love them!) Our facilitators have specialist skills in creating an incredibly dynamic experience and keep the advisory board moving.

WORKING AND ENGAGED.

We bring a range of onsite tools including work-mats, keypads, live external polling to keep the meeting moving in the right direction.Our bespoke tools can also provide evidence of the input of each of the advisors for compliance reasons


Focused delivery

Then deliver tangible outputsOUR APPROACH HELPS YOU TO REFINEAND REALISE CLEAR OUTPUTS

We will work with you to refine the next steps and ensure the key messages of the Advisory Board are turned into reality

We bring focusWe provide focused guidance, our

framework moves beyond traditional “minutes” and results in tangible

plans/guidance that can be actioned


Versatile methodology

WE CAN APPLY THE KINETIC METHODOLOGY ACROSS A WIDE RANGE OF ACTIVITIES.

www.ashfieldhealthcare.com: Part of UDG Healthcare plc9

Kinetic in action…


Advisory board to gain insights and to achieve a deliverable output

Energy within the meeting and beyond

THE OUTCOMEAll attendees felt they had a voice/were heard, ensuring effective collaboration, consensus on a tangible tactical plan with agreed timelines, and ownership and implementation of assigned actions within the plan

THE CHALLENGETo facilitate the dialog between top experts in the field of Hepatology in order to achieve a robust and active plan for education around hepatitis C including available and future treatmentsThe advisors had been identified by the internal team and a draft agenda compiled

OUR APPROACHWe took a step back and challenged the clients objectives, working with them to identify their journey which included identifying additional advisors with the knowledge and expertise to further enhance the meeting We worked with the co-chairs to devise a program that allowed for maximal discussion and sharing of expertise The use of ‘workmats’ in small, breakout groups enabled lively and informative sessions while ensuring the comfort level of all participantsConsensus was captured in real time to facilitate timely delivery of the agreed action plan post event

CASE STUDY 1


Interactive Advisory Board to realise unmet educational needs

We attune our meetings to the attendees

THE OUTCOMEAll advisors were extremely enthusiastic; whilst interesting differences were revealed, agreement was reached on key learnings from the data, the most important challenges in treating patients, and for which patient types more data are required.

THE CHALLENGETo provide the forum for review and discussion of the latest publicly available data on 1st-generation DAAs, amongst clinicians from the MEWA region:− Highlight the most important topics and challenges for educating

clinicians− Input into educational materials for future meetingsThe goal was to foster vibrant debate of the topics and data presented, amongst a group from different countries, with only modest experience of treating with DAAsOUR APPROACHIn collaboration with the co-chairs, we devised a program to encourage participation, using keypad voting and case study examination:− Clear objectives were identified and communicated to

attendees at the start of the meeting followed by around-the-table introductions

− Key data on 1st-generation DAAs, 2nd-generation DAAs and IFN-free treatment options from recent congresses were assimilated before the meeting, and presented at the meeting to provide the backdrop for productive debate

− Using keypad voting devices, opinions were rapidly captured> Consensus and disagreement could quickly be gauged and challenged

in the animated discussion sessions− Key factors, new data, and specific challenges affecting

treatment decisions and the management of patients were discussed

CASE STUDY 2

DAAs = Direct-acting antiviralsMEWA = Middle East and Western AfricaIFN = Interferon

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We deliver advisory board excellence

THE CHALLENGETo provide a platform for focused discussion between oncology experts from across the USA, EU and Japan to gain insights on:− The key challenges and opportunities in the evolving

treatment landscape− Communication around the disease and therapy area − The proposed wording and information in the Target

Product Profile and Product Label, to ensure appropriate language and data effectively identifies the appropriate patients as candidates for therapy

OUR APPROACH− We identified several key areas central to the success of the

advisory board− Setting robust objectives to direct the program and guide

the discussion topics, ensuring alignment with the purpose of the advisory board

− Identifying co-chairs able to lead and drive the discussions, as well as guide, provoke and motivate the group

− Ensuring engagement and interactivity in the program to keep the advisors engaged and motivated throughout the day

− We used a mix of data presentations, open group discussion, individual work and facilitated discussion with workmats

− Advisors had the opportunity to provide input in different formats at different points during the meeting, ensuring the insights and perspectives from all advisors could be captured by the end of the meeting

CASE STUDY 3

GAINING EXPERT INSIGHTS

THE OUTCOMEThe insights shared during the meetingacross the different elements of the program were extremely valuable andincorporated into medical and marketing activities and strategic approaches All advisors attendees remained fully engaged throughout the meeting andcommented on the lively, interactivenature of the discussionsThis type of advisory board program and format has successfully been used subsequently


The Kinetic approach is…Challenging your

objectives with our senior scientific team

KINETIC IS OURBESPOKE CONSULTANCY APPROACH

TO ADVISORY BOARDS

Bringing the right people to the table to meet

those objectives

Expert facilitation

Using tools and insights to get the most out of

the meetingProducing a report that

has longevity and tangible outputs

CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING