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OPTICSIN
THE
FUTURERETAILOF
FR
Iris Visioncare
The Power of the PMP
Philip Everett-Lyons BA
Managing Director - Iris Visioncare
- Group practice founder - 35 Years in practice - Founder of Iris Visioncare
Peter Noakes BSC F.C.Optom
2
Business Director - Iris Visioncare
- Outside of optics - 12 Years of multi industry commercial - Business growth and development
flexible affordable eyecareIris Visioncare
flexible affordable eyecareIris Visioncare
WHAT IS A PMP?
COMMERCIAL CONTROL
PRACTICE ASPIRATIONS
PATIENT MEMBERSHIP PROGRAMME
4
// PMP?PATIENT PAYS MONTHLY
HIGHER LEVEL OF SERVICE
RETAIL BENEFITS
ADDED VALUE TO PATIENT
INCREASE PATIENT VALUE
STANDARDISE INCOME
GUARANTEE LOYALTY
5
PMS MANAGEMENT TEAM
STAFF
MARKETINGSTAFF TRAINING
OPTOMETRIC EQUIPMENT
PURCHASING POWER
// COMMERCIAL CONTROL?
CUSTOMER SERVICE
PRICING
COSTS
6
PMS MANAGEMENT TEAM
STAFF
MARKETINGSTAFF TRAINING
OPTOMETRIC EQUIPMENT
PURCHASING POWER
// COMMERCIAL CONTROL?
CUSTOMER SERVICE
PRICING
COSTS
7
PMS
MARKETING
OPTOMETRIC EQUIPMENT
// COMMERCIAL CONTROL?
8
// ASPIRATIONS?
INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
9
// PMS?
PROFIT
INCREASED PATIENT SPEND
SECURITY
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
PATIENT LOYALTY
EFFICIENCY
INCREASE PRACTICE VALUE
DIFFERENCE
10INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
// PMS?
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
11
// MARKETING?
INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
12INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
// MARKETING?
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
13
// OPTOMETRIC EQUIPMENT?
INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
14INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
// OPTOMETRIC EQUIPMENT?
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
15
// PMP.
INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
16INCREASED PATIENT SPEND
GROWTH
SECURE CASHFLOW
PATIENT SATISFACTION
REPUTATION
PATIENT VALUE
EXPANSION/ACQUISITION
EFFICIENCY
INCREASE PRACTICE VALUE
// PMP.
PROFIT
SECURITY
PATIENT LOYALTYDIFFERENCE
17
// WHAT EFFECTS?
0% FINANCE UPSELL
DIFFERENTIATOR FROM COMPETITION
POST PURCHASE REASSURANCE
INCREASE EYECARE LEVEL
APPROACH PATIENTS DIFFERENTLY
GUARANTEES LOYALTY
INCREASES EYEWEAR AFFORDABILITY
SECURE GUARANTEED MONTHLY CASHFLOW
INSURANCE
KPIDATA
MARKETING MESSAGES
COST SAVING/
EFFICIENCY
INCREASE PROFIT
‘IT IS ESSENTIAL TO HAVE AN ADVANCED PMP IN YOUR PRACTICE’Iris Visioncare
It’s just the beginning
flexible affordable eyecareIris Visioncare
STAND E56
www.iris-visioncare.co.uk
0844 800 9114
flexible affordable eyecareIris Visioncare
flexible affordable eyecareIris Visioncare
STAND E56
www.iris-visioncare.co.uk
0844 800 9114
