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WLSACONVERGENCE SUMMIT
#CSUMMIT14
Targeted Growth from Consumers
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Today’s Healthcare Consumer
Pricing transparency
Educated and savvy
Picking up more of the cost
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Consumers in The Digital Age
Always “on”, connected, mobile and transportable
Control their own experience – changed from “something people watch” to “something people do”
90% of the world’s data has been generated over the last 2 years**May, 2013
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Healthcare is in Transition
• Healthcare is at a fork in the road
– Transition from fee for service and fee for value
• Consolidation
• Hyper outpatient / retail growth
• Expansion / new customers
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Tough Questions
• What services present the most opportunity for growth and profit?
• How do we improve margins if we can’t cut costs anymore?
• Who are the best customers to target?
• How do we make sure our best customers stay with us?
• How do we connect with them on a one-to-one basis?
• Which channels are best to engage with them?
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Hospital EncounterClinic EncounterFinancialsWeb RegistrationsEvent AttendanceCall CenterLanding PagesActive Digital Footprint
Transactional
Market ShareMarket ClaimsDemographicsPreferenceModeling/scoringProspectsSelf-reported conditionsMedia preferencesBuying preferences
Quantitative
Online personasPsychographicsPassive Digital FootprintPatient Panels
Qualitative
Total Information Awareness
WLSACONVERGENCE SUMMIT
#CSUMMIT14
The Power of Understanding through Visualization• The industry’s only GIS (geographical information system)
count engine
• Users can better view, understand, query, interpret and visualize data
• Provide more clarity in revealing relationships and patterns
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Seamless Intersection of Strategy and Engagement
• Cross-media communications
•Direct Mail
• IVR
• SMS
• Social
• PPC/SEM/SEO• Shared content• Control over all variable versions
• Scheduling• Immediate access
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Anonymous Web Persona to Known Person
The only company that helps you hunt smarter for “anonymous” targets
Incomplete records areenhanced through append services to capture and track additional prospects
Data from landing pages is imported directly into the TLH application
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Tea Leaves Health Background• Formed in 2011
• 50+ years combined healthcare strategic growth experience
• Proprietary technology built from ground up to meet the needs of healthcare providers
• Data partners world-recognized experts at online transactional data systems and software applications
• Over 170 hospital clients
• Over 650 users
WLSACONVERGENCE SUMMIT
#CSUMMIT14
Thank you!