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#HealthXPH: Tweet Chat on Emerging Technologies & Social Media in Healthcare Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics Unit Associate Professor, University of the Philippines College of Medicine Health IT Summit Crowne Plaza Manila 22 May 2014 Friday, May 23, 14

#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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Presentation at the Healthcare IT Philippines conference May 22, 2014 Crowne Plaza Manila

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Page 1: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH: Tweet Chat on Emerging Technologies & Social Media in Healthcare

Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics UnitAssociate Professor, University of the Philippines College of Medicine

Health IT SummitCrowne Plaza Manila 22 May 2014

Friday, May 23, 14

Page 2: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Half of #HealthXPH@endocrine_witch @giasison @bonedoc @cebumd

Friday, May 23, 14

Page 3: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Anatomy of a Tweet Chat

Healthcare Hashtag Project

Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn

#HealthXPH

Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu

HealthXPH logo by Remo Aguilarwww.healthxph.net

Friday, May 23, 14

Page 4: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Anatomy of a Tweet Chat

Healthcare Hashtag Project

Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn

#HealthXPH

Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu

HealthXPH logo by Remo Aguilarwww.healthxph.net

Friday, May 23, 14

Page 5: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Tweet 140-character message posted via Twitter

- Twitter Help Center

Multiple Tweets Plain by mkhmarketinghttps://flic.kr/p/dVaqmj

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Page 6: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Following someone on Twitter means you are subscribing to their tweets as a follower.

- Twitter Help Center

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Page 7: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Hashtag Used to mark keywords or topics in a TweetCreated organically by Twitter users as a way to categorize messages

- Twitter Help Center

#Friday, May 23, 14

Page 9: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation

- Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing

https://flic.kr/p/dVaqmj

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Page 10: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlophttp://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

Friday, May 23, 14

Page 11: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlophttp://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

Friday, May 23, 14

Page 12: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlophttp://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

Friday, May 23, 14

Page 13: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlophttp://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

Friday, May 23, 14

Page 14: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Anatomy of a Tweet Chat

Healthcare Hashtag Project

Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn

#HealthXPH

Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu

HealthXPH logo by Remo Aguilarwww.healthxph.net

Friday, May 23, 14

Page 15: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

200 million active users500 million tweets per day

- Twitter IPO filing (2013)

NodeXL Twitter Network Graphs: Social CRM by Marc Smith, https://flic.kr/p/7SGo1D

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Page 16: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Screenshot from www.symplur.com/healthcare-hashtags

“ The goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the healthcare community as a whole.

By lowering the learning curve of Twitter with a database of relevant hashtags to follow, we hope to help new and existing users alike to find the conversations that are of interest and importance.

- Symplur.com

Partners

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Page 18: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

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Page 19: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

Shows hashtags that are related to one another in the healthcare field

ENDOCRINE#ChildhoodObesity #Cushings #Diabesity #Diabetes

#DiabetesEmpowered #DiabetesLA #Diabetic #Diabetics #Gestationaldiabetes #Gout

#Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia

#Obesity #Overweight #T1D #ThyroidAwareness

#ThyroidCancer #Triglycerides

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Hashtags by system

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#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

Capture and list hashtags for healthcare conferences

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Page 22: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

15th Asia-Oceania Congress of EndocrinologyCebu Oct 8-11, 2014 #AOCE14

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Page 23: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

Demonstrate frequency of use of related hashtags so as to facilitate hashtag selection

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Page 24: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

Identify most frequent users and most frequent @mentions

with each hashtag so as to find the influencers to follow on

your healthcare topic of choice

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Page 25: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

Determine which healthcare hashtags overall are most popular at any given time

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Page 26: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/

To provide a live feed of conversations related to each

hashtag so as to easily explore what’s currently being

shared on Twitter in your healthcare topic of choice

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Page 27: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Anatomy of a Tweet Chat

Healthcare Hashtag Project

Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn

#HealthXPH

Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu

HealthXPH logo by Remo Aguilarwww.healthxph.net

Friday, May 23, 14

Page 28: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH: A Series of Fortunate Events How it began ...www.endocrine-witch.net

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What is #HealthXPH? A collaborative effort

www.remomd.com

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Page 30: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

It’s a collaborative effort of healthcare stakeholders -

healthcare professionals, institutions, academe, patients

and policy makers.

What is #HealthXPH@bonedoc

www.remomd.com Hands 2 by Eastophttp://www.freeimages.com/photo/1434811

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Page 31: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

It will discuss, use and continually push the boundaries of social media and

other emerging technologies in healthcare to impact the Philippine healthcare landscape.

What is #HealthXPH?@bonedoc www.remomd.com

Friday, May 23, 14

Page 32: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

It encourages collaboration and application of emerging technologies to

improve delivery of healthcare.

What is #HealthXPH?

@bonedoc www.remomd.com

App Sketching by Johan Larsson,https://flic.kr/p/dHLKPt

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What is #HealthXPH?@bonedoc

www.remomd.com

It is open and free.

It aims to educate all healthcare stakeholders.

Image credit: “Holding hands” by sbekulator http://www.sxc.hu/photo/835200

Friday, May 23, 14

Page 34: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one.

What is #HealthXPH?

@bonedoc www.remomd.com

Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP

Friday, May 23, 14

Page 35: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

What is #HealthXPH?

@bonedoc www.remomd.com

Social media and other emerging technology is

making it easier for patients to access their healthcare professionals, institutions and policy

makers. #HealthXPh will give insights on how to effectively manage this upsurge.

Paparazzi by Shena Tschofen,https://flic.kr/p/bEjPKP

Friday, May 23, 14

Page 36: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Social media opens new possibilities to participatory medicine

practice in the Philippines. #HealthXPH is taking advantage of that.

What is #HealthXPH?

@bonedoc www.remomd.com

Doctors with patient, 1999 by Seattle Municipal Archiveshttps://flic.kr/p/7bEsuE

Friday, May 23, 14

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#HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcarehttps://www.facebook.com/groups/HealthXPh/

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Page 38: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH Google Hangout on Air

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Page 39: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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Page 40: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants

Multiple Tweets Plain by mkhmarketinghttps://flic.kr/p/dVaqmj

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Page 41: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Social Media Internet mHealth

1/4 #HealthXPH launch

1/11 Value of #SoMe in healthcare

1/18 Use of SMS between HCPs

1/25 MD-patient correspondence2/1 #SoMe & health

advocacy

2/15 #SoMe & medical professionalism

2/8 Proper & Responsible use of FB by HCPs

2/22 #SoMe & the patient

3/1 Online bashing

3/8 Evaluating health information on the Net

3/15 There’s an app for that!

3/22 Use of Twitter for healthcare

3/29 The future of healthcare in the Net

4/5 SMS as communication tool in healthcare

4/12 Health blogging 101, anyone?

3/22 Quality time in the clinic

5/3 Should we teach the value of #SoMe to medical students?

5/10 The MD-patient fit

5/18 Distracted doctoring

Quality Healthcare

#HealthXPH topics

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Page 42: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH Symplur Stats2 Jan – 18 May 2014

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Page 43: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH Symplur StatsParticipants2 Jan – 18 May 2014

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#HealthXPH Symplur StatsTweet Activity2 Jan – 18 May 2014

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#HealthXPH Symplur StatsTweet Activity2 Jan – 30 Jan 2014

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Page 46: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

01,400,0002,800,0004,200,0005,600,0007,000,000

01020304050

#HealthXPH Tweet Chat Impressions

Participants

4 Jan 18 May

4 Jan 18 MayFilipino MDs

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Page 47: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

0

150

300

450

600

05

1015202530

#HealthXPH Tweet Chat Tweets

Average tweets/Participant

4 Jan 18 May

4 Jan 18 May

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Page 48: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Enabling Community Through Social MediaGruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248

Social network measures to locate influential individuals in community

Total number of tweets contributed

Number of times a person is mentioned or replied to

Number of times a person mentions or replies to others

in-degree centrality

out-degree centrality

1 2 3

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Page 49: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH Symplur Stats2 Jan – 18 May 2014

9,751 tweets623 participants

Total number of tweets contributed

No. of times a person is mentioned or replied to

No. of times a person mentions or replies to others

in-degree centrality

out-degree centrality

1 2 3

@giasison 1,845

@endocrine_witch 1,310

@bonedoc 646

@yinkavidal 564

@jbbc 513

@nursefriendly 417

@cebumd 413

@nxtstop1 304

@practicalwisdom 285

@healthxph 224

@endocrine_witch 2,368

@giasison 2,098

@jbbc 1,425

@bonedoc 1,169

@cebumd 993

@yinkavidal 825

@practicalwisdom 573

@nursefriendly 464

@nxtstop1 451

@anetto 308

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Tweet Binder: #HealthXPH Tweet Chat Analysis11 May to 18 May 2014

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MOST ACTIVE Highest no. of tweets including RTs

HIGHEST IMPACTMultiply no. of tweets by no. of followers

MOST POPULARContributor with highest no. of followers

ORIGINAL TWEETSMost tweets (including RTs); generated content

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http://schoolofdata.org/harvesting-and-analyzing-tweets/

1

2

3

Harvest tweets using ScraperWiki

Extract mentions and hashtags using Refine

Social network analysis using Gephi

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Twitter Content Categories Dann S. First Monday 2010; 15(12)

ConversationalQueryReferralActionResponse

PhaticGreetingFourth wallBroadcastUnclassifiable

NewsHeadlinesSportEventWeather

Pass alongRTUGCEndorsement

StatusPersonalTemporalLocationMechanicalPhysicalWorkAutomatedActivity

Spam

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#HealthXPH Social Media Survey for Filipino MDs

http://healthxph.net/social-media/social-media-usage-survey-among-filipino-physicians.html

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I am a physician and I will conduct myself in a manner worthy of my profession even online.

Whatever I post online in relation to my medical expertise should be of benefit to my countrymen. I will prioritize the advancement of health rather than medical products.

1

2

#HealthXPH

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I will not use online platforms to rant against or bash patients and healthcare professionals.

I will refrain from posting information online that will compromise patient confidentiality.

3

4

#HealthXPH

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Page 57: #HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

Anatomy of a Tweet Chat

Healthcare Hashtag Project

Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn

#HealthXPH

Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu

HealthXPH logo by Remo Aguilarwww.healthxph.net

@endocrine_witch @giasison @bonedoc @cebumd

NEW TWEET CHAT SCHEDULE: Saturday 9 pm Manila time

Friday, May 23, 14